LinkedIn automation tools have become essential for sales, marketing, and recruiting professionals who want to scale their outreach without sacrificing personalization

Best LinkedIn Automation Tools in 2026

---
title: "How AI Shopping Assistants Are Transforming the Way We Shop Online"
slug: "how-ai-shopping-assistants-are-transforming-the-way-we-shop-online"
description: "In the early days of e-commerce, online shopping meant endless scrolling, comparing prices manually, and reading countless reviews before making a decision. Fast forward to today, and artificial intelligence (AI) is redefining that experience entirely. AI-powered tools are not just improving recommendations - they're transforming how we discover, evaluate, and buy products."
image: "/uploads/how-ai-shopping-assistants-are-transforming-the-way-we-shop-online.png"
published_at: "2025-10-18T10:08:00.000Z"
author: "Guest"
author_url: "https://blog.betapage.co/@guest"
collection: ""
---



One of the most exciting innovations in this space is the rise of the [**AI Shopping Assistant**](https://www.buyscout.app/) - a digital companion that understands your preferences, budget, and needs to help you shop smarter.

## 1\. Personalized Recommendations Beyond Algorithms

Traditional e-commerce recommendation engines rely heavily on purchase history and general browsing patterns. While useful, they often fail to understand context - like when you're shopping for a gift or trying a new hobby.  
 An AI shopping assistant, however, goes a step further. It analyzes intent, conversation tone, and even subtle cues in your queries. This means it can distinguish between "I need a running shoe for a marathon" and "I need comfortable sneakers for daily wear," offering personalized suggestions that actually make sense.

## 2\. Real-Time Product Comparisos

Instead of opening multiple tabs to compare specs, reviews, and prices, AI can now do this heavy lifting for you. It scans e-commerce platforms, filters out irrelevant listings, and presents the most relevant options side by side. This not only saves time but also prevents decision fatigue - one of the biggest reasons people abandon carts.

## 3\. Smarter Spending and Budget Trackig

AI shopping assistants are increasingly equipped to help consumers make financially smarter decisions. They can notify you about price drops, identify the best time to buy, and track spending patterns over time. Some can even analyze the value of what you're purchasing - whether it's worth paying more for a brand or if a lesser-known alternative offers equal quality.

## 4\. The Human Touch in a Digital Experiene

What makes AI assistants revolutionary is not just automation but _understanding._ With natural language processing, you can chat with them like you would with a friend - asking for outfit suggestions, home office setups, or even eco-friendly alternatives. The goal is no longer just convenience; it's a seamless, human-like interaction that feels intuitive and enjoyable.

## 5\. The Future of Shopping Is Conversational

As voice and chat-based interfaces become mainstream, AI will continue to blur the line between human intuition and machine intelligence. Soon, your shopping journey might begin with a simple question: "What's the best laptop under $1,000 for design work?" - and your AI assistant will instantly curate options that match your style, performance needs, and budget.

---

AI shopping assistants represent the next leap in e-commerce evolution - turning what used to be a time-consuming process into an intelligent, personalized experience that truly understands the shopper.


In the early days of e-commerce, online shopping meant endless scrolling, comparing prices manually, and reading countless reviews before making a decision. Fast forward to today, and artificial intelligence (AI) is redefining that experience entirely. AI-powered tools are not just improving recommendations - they're transforming how we discover, evaluate, and buy products.

How AI Shopping Assistants Are Transforming the Way We Shop Online

---
title: "AI and Startup Valuation: Smarter Insights for Founders"
slug: "ai-and-smarter-startup-valuation"
description: "Discover how AI transforms startup valuation by analyzing data, predicting growth, and offering smarter insights, while keeping human judgment and storytelling central."
image: "https://blog.pitchwall.co/uploads/ai-and-smarter-startup-valuation-1.png"
published_at: "2025-10-11T14:16:00.000Z"
author: "Guest"
author_url: "https://blog.betapage.co/@guest"
collection: ""
---

Valuing a startup has always been part art, part science. For investors, valuation reflects risk and opportunity. For founders, it determines how much equity they surrender in exchange for capital. Traditionally, valuation has relied on financial modeling, comparable market data, and negotiation skills. However, as Artificial Intelligence (AI) advances, it is reshaping how startups are assessed. By analyzing vast datasets, detecting hidden patterns, and predicting growth trajectories, AI offers smarter insights that give founders a clearer picture of their worth in the market.


## Why Startup Valuation Matters

### A Negotiation Tool

Valuation is not just a number; it defines the founder-investor relationship. Overvaluation can scare investors away or set unrealistic expectations, while undervaluation can cost founders significant equity.

### Roadmap for Growth

Accurate valuation is also a roadmap. It helps founders understand their current market position, their competitive advantages, and the milestones they need to achieve to justify higher valuations in the future.

### Investor Confidence

Transparent, data-backed valuations build investor trust. AI-driven valuation models bring credibility to fundraising conversations, reducing reliance on intuition alone.


## How AI Is Changing Startup Valuation

### Data Aggregation at Scale

Traditional valuation methods rely on limited, manually gathered data: revenue, user growth, or competitor benchmarks. AI automates this process by aggregating real-time data from multiple sources — market trends, customer sentiment, and macroeconomic indicators. This breadth of data reduces blind spots and increases accuracy.

### Predictive Analytics

AI models go beyond static snapshots. Machine learning predicts future growth by identifying leading indicators such as customer acquisition costs, churn probability, and lifetime value. These forecasts enable more dynamic, forward-looking valuations.

### Sentiment and Market Perception

Investor interest often hinges on perception. AI tools use natural language processing to scan media coverage, analyst reports, and social media to gauge sentiment around a startup or sector. Understanding perception is crucial in industries where reputation drives valuation as much as revenue.


## Lessons from Global Enterprises and Startups

### Case Study — Early-Stage Tech Startups

According to PitchBook data, AI-powered tools have been used to model valuations for early-stage SaaS companies. By analyzing customer usage data and contract retention rates, AI predicted growth trajectories that traditional models underestimated. The result: investors recognized higher long-term potential, and startups negotiated more favorable terms.

### Case Study — Venture Capital Firms

Several VC firms, including SignalFire, already employ AI-driven platforms to evaluate startups. These systems ingest hiring data, product adoption signals, and market shifts to score companies’ likelihood of success. Startups aligned with these insights have secured funding more quickly.


## Human and AI Collaboration in Valuation

### Context Still Matters

While AI can crunch numbers, human judgment remains essential. Factors like founder vision, team culture, and adaptability cannot be quantified fully. Investors still rely on face-to-face interactions to assess leadership quality.

### Negotiation Dynamics

Valuation also depends on negotiation. Market conditions, investor appetite, and competitive funding rounds influence the final number in ways AI cannot predict.

### The Balance Between Data and Narrative

Startups must present a compelling story backed by strong data. AI can strengthen the data side, but it takes human skill to [**humanize text**](https://overchat.ai/text/ai-humanizer) and narratives in pitch decks, ensuring numbers connect with emotions, aspirations, and vision. Successful fundraising happens when analytics and storytelling align.


## Challenges of AI in Startup Valuation

### Data Quality and Availability

AI models are only as good as the data they analyze. Early-stage startups often lack extensive datasets, which can limit the reliability of predictions.

### Over-Reliance on Algorithms

Blindly trusting AI outputs can be dangerous. If models are trained on biased or incomplete data, valuations may be skewed. Human oversight ensures fairness and realism.

### Ethical and Regulatory Considerations

The use of sensitive business data raises privacy and compliance issues. Startups must ensure their AI valuation tools comply with data protection regulations.


## Expert Perspectives

### Investors’ Viewpoint

Venture capitalist Marc Andreessen has noted that AI will “expand the lens” of startup evaluation by surfacing non-obvious indicators of success. Still, he emphasizes that human instinct and experience remain irreplaceable in final decisions.

### Founders’ Perspective

For founders, AI offers clarity. It allows them to benchmark themselves against peers, understand investor behavior, and plan their growth strategy with greater precision. Yet, most founders stress that storytelling and vision remain key differentiators.


## Building Smarter Valuations with AI

### Practical Steps for Founders

* **Adopt AI-driven analytics tools**: Platforms like CB Insights or Crunchbase increasingly integrate AI for trend analysis.

* **Focus on clean data**: Organize financial, customer, and operational metrics early.

* **Blend data with narrative**: Use AI insights to support but not replace the human story behind the business.

### The Role of Advisors

Accountants, lawyers, and financial advisors can help interpret AI findings, ensuring they align with legal and strategic frameworks. Collaboration between experts and algorithms delivers balanced valuations.


## The Future of AI in Startup Valuation

### Real-Time Valuations

As AI adoption grows, startups may soon access real-time valuations based on live performance metrics, much like stock market pricing. This could change how fundraising rounds are structured.

### AI and Secondary Markets

AI will also play a role in secondary share transactions, helping determine fair pricing for employee stock options and early investor exits.

### Greater Accessibility

As AI-driven valuation tools become more affordable, even early-stage founders without financial expertise will access insights once reserved for seasoned analysts.



# Conclusion

AI is not replacing traditional startup valuation but enhancing it with smarter, data-driven insights. Founders who embrace these tools gain a clearer understanding of their worth, more credibility with investors, and a roadmap for scaling. Still, the human element remains irreplaceable. Vision, leadership, and storytelling will always shape how numbers are interpreted.

The future of startup valuation lies in collaboration: AI provides accuracy and foresight, while humans provide context and authenticity. For founders navigating the complex world of fundraising, this combination represents the smartest path forward.



Discover how AI transforms startup valuation by analyzing data, predicting growth, and offering smarter insights, while keeping human judgment and storytelling central.

AI and Startup Valuation: Smarter Insights for Founders

---
title: "AI Tutors vs. Human Teachers: The Future of Personalized Learning"
slug: "ai-tutors-vs-human-teachers-rethinking-personalized-learning"
description: "Explore how AI tutors and human educators can work together to create effective, student-centered learning. A clear look at their roles in personalized education."
image: "https://blog.pitchwall.co/uploads/pexels-pavel-danilyuk-8438918.jpg"
published_at: "2025-06-04T10:30:00.000Z"
author: "Guest"
author_url: "https://blog.betapage.co/@guest"
collection: ""
---

*Photo by [Pavel Danilyuk](https://www.pexels.com/photo/elderly-man-thinking-while-looking-at-a-chessboard-8438918/)*


Personalized learning has moved from a theoretical ideal to a practical necessity. As classrooms diversify and technology advances, the need for tailored instruction that meets each student’s pace, ability, and background has grown urgent. In this evolving landscape, the discussion focuses on how technology and tradition can strengthen each other.

Some see AI tutoring as a threat to human educators, while others overstate its capabilities. In practice, both perspectives miss how these roles can intersect productively. Platforms like [https://essayservice.com/ai-essay-writer](https://essayservice.com/ai-essay-writer) show how artificial intelligence can support instruction without replacing the teacher’s role in guiding, motivating, and contextualizing learning.

## What AI Tutors Do Well

AI tutoring systems excel at immediate feedback, scalability, and consistent delivery. Unlike human instructors, they can process student inputs in real time and respond with targeted explanations or practice tasks. This makes them especially valuable for foundational skills, such as math drills, grammar exercises, and structured practice in STEM fields.

They are also available 24/7, providing support beyond school hours. This is especially helpful for students in remote locations or those who need additional time and repetition to master core concepts.

Another strength lies in their data use. AI tutors track patterns, identify knowledge gaps, and suggest materials that match student performance. When used effectively, this creates a feedback loop that helps learners advance steadily without overloading them.

## What Human Teachers Provide That AI Cannot

Despite these strengths, AI tutors are limited by design. They follow algorithms and training data but cannot substitute for the nuanced judgment of a skilled teacher. Human educators bring real-world experience, emotional intelligence, and cultural sensitivity to their instruction. These traits are crucial for building trust, fostering curiosity, and responding to unexpected student needs.

A teacher adapts in the moment by rephrasing explanations based on a student’s expression, addressing misconceptions during class discussion, or connecting lessons to current events and student interests. These flexible, human-centered decisions form the core of meaningful learning, and no AI system can replicate them at scale.

Additionally, teachers are mentors. They build relationships that shape motivation, confidence, and resilience. AI cannot read classroom dynamics or support students through emotional or social challenges. Personalized learning is not only about pace and content but also about the person delivering it.

## Blended Models That Work

The most promising approach combines AI and human instruction in a system that uses both effectively. In blended learning models, AI tutors handle repetitive instruction, track progress, and flag concerns, while teachers provide the high-value support only a human can deliver.

For example, a middle school math class might use AI software for independent problem-solving while the teacher leads small groups focused on critical thinking and application. The AI flags which students struggle with certain concepts, and the teacher uses that insight to adjust lesson plans or meet individually with learners.

This partnership allows teachers to focus on where they are most needed and relieves them from spending time on tasks that software handles efficiently.

## Student Outcomes and Engagement

Emerging research shows that hybrid models combining AI tutors with human instruction can lead to measurable gains in both academic performance and student engagement when implemented with care. In classrooms using AI to support differentiated instruction, students often progress faster in core subjects, especially when they receive real-time feedback and can revisit concepts at their own pace.

However, the most striking improvements appear in motivation. When AI is used to offload repetitive tasks and give students more autonomy, learners report a stronger sense of ownership over their progress. This can reduce classroom anxiety, particularly for students who are hesitant to participate in large-group instruction.

Still, engagement depends heavily on context. Students respond positively when AI tools feel supportive and non-punitive and when they understand how these tools relate to their goals.

## Limitations to Consider

AI systems are only as strong as the data and design behind them. Poorly implemented tools can reinforce bias, offer misleading feedback, or oversimplify student needs. Without teacher oversight, students may rely too heavily on AI guidance or disengage when the system misreads their performance.

There are also infrastructure concerns. Not all schools have reliable internet access, updated hardware, or IT support. Equity must be central to any personalized learning initiative. A solution that only works in well-funded districts is not a solution at all.

Teachers also need proper training to integrate AI tools into their workflows. Without professional development and curriculum alignment, AI remains a disconnected tool rather than a strategic asset.

## Conclusion: The Path Forward

AI tutors and human teachers do not have to compete. When used thoughtfully, they amplify each other’s strengths. AI handles the technical efficiency of instruction while educators drive the deeper, relational, and adaptive parts of learning. The future of personalized education lies in designing systems where both roles are clearly defined and mutually reinforcing.

What matters most is how schools, developers, and policymakers work together to balance innovation with human-centered pedagogy. Personalized learning cannot be delivered by machines alone. With the right integration, however, it becomes far more achievable.  

Explore how AI tutors and human educators can work together to create effective, student-centered learning. A clear look at their roles in personalized education.

AI Tutors vs. Human Teachers: The Future of Personalized Learning

---
title: "Digital Literacy in the Age of AI: Essential Skills for Tomorrow’s Students"
slug: "digital-literacy-skills-for-the-ai-generation"
description: "Explore the digital literacy skills students need to thrive in an AI-integrated world. Learn how schools can prepare learners for ethical and intelligent tech use."
image: "https://blog.pitchwall.co/uploads/solen-feyissa-hWSNT_Pp4x4-unsplash.jpg"
published_at: "2025-06-04T10:10:00.000Z"
author: "Guest"
author_url: "https://blog.betapage.co/@guest"
collection: ""
---


*Photo by Solen Feyissa on [Unsplash](https://unsplash.com/photos/a-person-holding-a-cell-phone-in-their-hand-hWSNT_Pp4x4?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash)*

Digital literacy once meant knowing how to type, search online, and use basic software. Today, that definition is no longer enough. As artificial intelligence reshapes communication, work, and learning, students must develop a more advanced set of digital skills. These include technical know-how, ethical reasoning, adaptability, and the ability to collaborate with AI tools instead of relying on them passively.

In a classroom where students might write with generative text tools or analyze data using intelligent platforms, educators must rethink what digital literacy includes. Digital literacy now includes the ability to produce, question, and regulate content in addition to consuming it. For example, students who [check for plagiarism on DoMyEssay](https://domyessay.com/plagiarism-checker) are learning more than content verification. They are engaging with systems that detect authorship and originality in complex, automated ways.

## From Basic Use to Strategic Interaction

Modern digital literacy builds on traditional skills and extends into more advanced areas. Knowing how to format a document or browse safely online is still essential. However, students now also need to understand how to evaluate the outputs of AI tools, identify bias in algorithmic results, and know when human judgment should override automated suggestions.

A student writing a paper with the help of an AI language model should not rely blindly on the tool’s suggestions. They must evaluate tone, check for factual accuracy, and consider the context of their assignment. These higher-order decisions reflect the shift from passive use to active, strategic engagement with digital systems.

## AI Literacy as a Core Competency

AI literacy is rapidly becoming as important as reading and numeracy. This means understanding how AI systems work at a basic level, including how they are trained, what kind of data they use, and where their limitations lie. Students do not need to become engineers, but they should grasp key concepts such as machine learning, predictive modeling, and data privacy.

This knowledge empowers students to use AI tools wisely and avoid misjudging their capabilities. It also helps prepare them for a workforce where intelligent systems are involved in hiring, scheduling, writing, design, and customer service. Without this fluency, students risk being manipulated by opaque algorithms or left behind in increasingly automated industries.

## Critical Thinking in the Age of Automation

As AI tools become more sophisticated, critical thinking becomes even more essential. Students need to ask where information comes from, why a system made a particular recommendation, and whether the outcome serves a fair or accurate purpose. This level of questioning is key to navigating AI responsibly.

Educators can model this by asking students to reflect on their use of technology. Why did a particular writing assistant suggest a specific phrase? Why did a search engine rank one result higher than another? These types of inquiries help students build awareness of how digital systems shape perception and decision-making.

## Ethics, Bias, and Digital Responsibility

Digital literacy also requires ethical grounding. AI systems often reflect the biases present in their training data, which can reinforce stereotypes or marginalize voices. Students must understand that technologies are not neutral and that every algorithm carries assumptions.

Ethics in digital environments means considering who benefits, who is excluded, and what consequences follow from automation. Teaching digital responsibility involves more than warning about plagiarism or data breaches. It includes real conversations about fairness, authorship, and digital justice.

Projects that explore how facial recognition performs differently across demographics or how language models can reflect cultural bias give students a chance to apply ethical reasoning to real-world issues.

## Collaboration With Intelligent Tools

Educators can present AI as a collaborator that enhances learning when used thoughtfully. This means teaching them how to co-create with intelligent systems by generating ideas, testing hypotheses, and revising outputs thoughtfully.

For example, a design student might use AI to generate visual concepts and then critique and refine them with human insight. A science student might explore simulations powered by machine learning and use the results as a foundation for deeper research. These practices highlight how human creativity and computational power can enhance each other.

When students learn to work alongside intelligent systems, they develop the confidence to shape the digital tools they use.

## Preparing for a Digital Future

The next generation of students will not simply use digital tools. They will shape those tools and be shaped by them. Preparing for this future requires a broad, integrated vision of digital literacy that includes technical understanding, ethical reasoning, and the ability to question and co-create with AI systems.

By teaching students how to interact with intelligent technology thoughtfully and responsibly, educators are not just preparing them for jobs. They are preparing them to lead in a digital society that demands awareness, adaptability, and integrity.  



Explore the digital literacy skills students need to thrive in an AI-integrated world. Learn how schools can prepare learners for ethical and intelligent tech use.

Digital Literacy in the Age of AI: Essential Skills for Tomorrow’s Students

---
title: "How to Avoid Plagiarism When Using AI Writing Tools"
slug: "how-to-avoid-plagiarism-when-using-ai-writing-tools"
description: "Don't get flagged for plagiarism. This guide breaks down how to use AI writing tools responsibly while keeping your work original and properly sourced."
image: "https://blog.pitchwall.co/uploads/luke-southern-9yCYGgPe5Kg-unsplash.jpg"
published_at: "2025-06-04T09:11:56.000Z"
author: "Guest"
author_url: "https://blog.betapage.co/@guest"
collection: ""
---

*Photo by Luke Southern on [Unsplash](https://unsplash.com/photos/woman-in-blue-long-sleeve-shirt-using-macbook-pro-9yCYGgPe5Kg)*

AI tools can save hours of work. You type in a prompt, and out comes something structured, clean, and pretty readable. Yet, if you're using AI for school assignments, there's one problem that can sneak up fast: plagiarism.

It's easy to assume AI-generated content is safe. However, you should be careful. Some tools stitch together bits of public text. Others spit out answers that sound original but still mirror sources you didn't cite. Even if the words aren't copied, ideas still count. If you use AI Essay Writer on [EssayHub](https://essayhub.com/ai-essay-writer), the service can do all plagiarism checks for you. Yet, if you use other AI tools, you should do it responsibly in order not to risk your academic record. Here's how.

## Know What Counts as Plagiarism

Plagiarism isn't just copying text word-for-word. It also includes paraphrasing someone else's ideas without credit, reusing your own past work, or using AI output that pulls too closely from published sources.

Even if the wording is new, copying structure, logic, or flow can still be considered plagiarism. Schools often use advanced tools to check for both direct matches and patterns that look suspicious.

Before using any AI tool, check your school's academic honesty policy. The definition of plagiarism can vary depending on your professor or department, so don't assume anything.

## Use AI for Brainstorming, Not Copying

One smart way to avoid trouble is to treat AI as a brainstorming partner. Instead of asking for a full essay, ask for an outline or questions you should explore.

You can also use AI to clarify topics, explain tough readings, or suggest examples you might want to research further. This helps keep the final work yours, even if you used a tool to get started. Think of it as prep work. That mindset makes a big difference.

## Rewrite Everything in Your Own Voice

AI-generated text often sounds neutral, generic, or overly formal. That's your cue to change things up. Rewrite each paragraph as if you were explaining it out loud to a classmate.

Don't just swap words. Reframe the idea. Add your own insights or examples. Bring in something you discussed in class or read in a textbook. That context makes your work original.

Here's the test: if someone read your final essay, could they tell it was written by you? If yes, you're on the right track.

## Always Fact-Check AI Output

AI tools aren't reliable sources. They don't know what's true. They just predict what sounds right. That means the facts they give you could be outdated, misquoted, or totally made up.

Don't repeat any claims without checking them. Look up data, stats, dates, and definitions yourself. If you find something interesting in the AI draft, trace it back to a real source.

And if you do include a verified fact or idea you got through AI, cite the source where that information actually came from and not the tool that helped you find it.

## Cite Sources, Even If AI Helped You Find Them

If you discover a great quote or reference through an AI tool, don't assume it's "common knowledge." Find the original article or book and cite it properly.

Most plagiarism cases come from sloppy sourcing, not intentional cheating. Here's a quick checklist for what usually needs a citation:

* Quotes from any source (books, articles, websites, etc.)

* Paraphrased ideas or arguments

* Data, statistics, or research findings

* Any material that isn't your original thinking

Even if the AI tool helped surface the idea, it's your job to give credit to the human who published it first.

## Don't Submit AI Text Without Editing

Raw AI output might pass a plagiarism checker, but professors can still tell when it's not your work. If your writing style suddenly changes, that's a red flag.

Use the AI as a rough draft at best. Then, revise heavily. Change the sentence structure, tighten the phrasing, and remove anything that sounds off-topic or filler. Add your own opinion or link it back to class materials. This step protects your paper from looking like it's copied.

## Use Plagiarism Checkers Before You Submit

It's always a good idea to double-check your work, especially if you used AI to help write it. Check your essay using a reliable plagiarism detection tool. Many schools offer access through their libraries, or you can use free online resources.

If anything gets flagged, go back and rewrite those sections. Don't rely on AI tools alone to guarantee originality. Some free tools miss things, and some AI-written text gets caught even when you didn't copy anything on purpose.

## Final Thoughts

Using AI to write essays isn't against the rules if you're careful. It's how you use it that matters. Brainstorming? Smart. Copying and pasting without edits or citations? Risky.

Stay in control of your work. If you use AI, treat it like a tool, not a shortcut. Think critically, write in your own voice, and always give credit where it's due.

Don't get flagged for plagiarism. This guide breaks down how to use AI writing tools responsibly while keeping your work original and properly sourced.

How to Avoid Plagiarism When Using AI Writing Tools

---
title: "Next-Generation Efficiency: How Modern Tools Shape Our Digital and Physical Worlds"
slug: "next-generation-efficiency-how-modern-tools-shape-our-digital-and-physical-worlds"
description: "From steam engines to AI-driven sensors, tools that boost efficiency have transformed how we work and live. Today’s advances in wireless headsets, high-speed networks, smart grids, and cyber-physical systems are driving productivity in offices, factories, and homes."
image: "https://blog.pitchwall.co/uploads/01JWT9TD4DZ7MWD31QJKW1MVN3.png"
published_at: "2025-06-03T09:11:56.000Z"
author: "Megan Isola"
collection: ""
---

From steam engines to AI-driven sensors, tools that boost efficiency have transformed how we work and live. Today’s advances in wireless headsets, high-speed networks, smart grids, and cyber-physical systems are driving productivity in offices, factories, and homes.

In this article, you will learn how:

- Centuries of mechanical and digital innovations paved the way for modern efficiency tools

- Advanced headset technologies and 5G networks enable seamless collaboration

- Smart grid upgrades and renewable integration ensure reliable power

- IoT, AR/VR, and haptic feedback bridge digital data with physical action

- Energy harvesting and self-powered devices open new paths to autonomy

- Real-world case studies highlight gains in healthcare and manufacturing

Whether you are a technology professional or industry manager, this guide offers a clear view of next-generation efficiency. Let us begin by tracing the historical evolution of the tools that set the stage for today’s breakthroughs.

## Historical Evolution of Efficiency Tools

Efficiency tools have transformed over the centuries. From mechanical breakthroughs to early digital systems, each stage built on the last to speed tasks and reduce manual effort. This journey sets the context for today’s advanced efficiency solutions.

### Mechanical Innovations

The Industrial Revolution introduced machines like the steam engine, the spinning jenny, and the power loom. Factories shifted from handcraft to mechanized production. In the early 1900s, electric motors replaced steam power. The rise of the telephone and automobile brought faster communication and transport. Assembly line methods further boosted output by standardizing tasks.

### First Digital Shifts

In 1947, Bell Labs invented the transistor. Smaller, faster electronics replaced bulky vacuum tubes. By the late 20th century, personal computers became common in offices and homes. Early software automated calculations and document creation. Basic spreadsheets and word processing laid the groundwork for complex data tools. This digital wave set the stage for modern productivity tools.

## Modern Wireless Communication Tools

Modern wireless tools power seamless digital interaction. From immersive audio devices to next-generation networks, these innovations redefine connectivity.

### Advanced Headset Technologies

Wireless headsets now rely on Bluetooth LE Audio for efficient streaming and lower power draw. Advanced power management ICs paired with high-density Li-ion cells extend play time past 20 hours. Adaptive noise cancellation uses MEMS microphone arrays and beamforming DSP to block background noise. Spatial audio codecs recreate immersive soundscapes that adjust to head movement. Integrated sensors monitor fit and adjust audio profiles. Many headsets offer customizable EQ settings and integrated voice assistants. Real-time battery and connection status help users manage power. A great fit for discussing both wireless communication tools like [headsets](https://www.turtlebeach.com/collections/headsets), and the essential role of electricity in powering these tools.

### 5G and Beyond Connectivity

5G standalone networks enable ultra-reliable low-latency communication (URLLC) vital for interactive applications. Network slicing and virtualization allocate dedicated bandwidth for specific services. mmWave bands offer gigabit speeds in dense urban environments while sub-6 GHz frequencies ensure wider coverage. Energy-saving protocols manage power consumption during idle and peak use. Early 6G research targets terahertz protocols and ambient energy harvesting for ultra-low power design. Potential use cases include AR headsets with real-time environment mapping and remote robotics requiring instantaneous command feedback.

Together, advanced headsets and powerful networks link digital services with the physical world. This combination drives next-generation efficiency across personal and industrial domains.

![](https://blog.pitchwall.co/uploads/01JWT9TKTTAJBVEVXYJWRG7BKS.png)

## Electricity's Role in Powering Digital and Physical Tools

### Power Infrastructure and Reliability

Modern utilities are investing US$713 billion in grid digitalization over the next six years to improve reliability for digital and physical tools. Smart grid technologies such as Advanced Distribution Management Systems (ADMS), Energy Management Systems, Geographic Information Systems, and Distributed Energy Resource Management Systems centralize control, offer real-time visibility, and automate fault management. Schneider Electric’s EcoStruxure™ ADMS platform integrates SCADA, distribution management, outage management, wildfire mitigation, DERMS integration, and grid optimization to process over one million data points. Emerging modular grid topologies support growing loads from electric vehicle charging, data centers, and next-generation communication tools.

#### Digital Twins for Proactive Maintenance

Virtual replicas of substations, power plants, and wind turbines enable utilities to simulate real-time behavior, predict renewable output variability, and schedule maintenance to minimize downtime.

### Renewable Energy Integration

Integrating solar and wind energy into traditional grids introduces variability that heightens the need for advanced forecasting and autonomous control. Battery-backed microgrids and energy storage systems create localized power islands that support critical digital workstations and manufacturing tools during peak loads or outages. Utilities deploy DERMS-driven balancing and intelligent inverters to maintain power quality. Despite barriers such as high capital expenditure and regulatory constraints, these solutions ensure continuous, reliable power for both wireless headsets and industrial equipment.

## Integration of Digital and Physical Worlds

The convergence of digital information with physical spaces is reshaping industries and daily life. By tapping into real-time data streams, modern systems enable smarter decisions, faster responses, and seamless interactions between machines and people.

### IoT and Cyber-Physical Systems

Internet of Things (IoT) devices and cyber-physical systems link sensors, networks, and actuators in a unified framework. These systems:

- Capture data from equipment, buildings, and vehicles

- Analyze conditions in real time to predict maintenance needs

- Trigger automated actions such as adjusting temperature or routing materials

#### Real-Time Data Feedback

Cyber-physical systems rely on two-way feedback loops. Sensors send status updates to cloud platforms. Intelligent controllers then adjust actuators on the physical side. This loop reduces downtime and optimizes energy use.

### AR/VR and Haptic Feedback

Augmented reality (AR) and virtual reality (VR) extend digital overlays into physical tasks. Haptic feedback adds a sense of touch, improving user immersion and precision.

#### Tactile Interfaces and Power Considerations

- Haptic gloves and vests use micro-vibrators or force motors to simulate touch.

- Low-latency wireless protocols (Wi-Fi 6, Bluetooth LE Audio) ensure responsive feedback.

- Efficient battery management and power-saving modes extend usage in mobile headsets.

By merging IoT, cyber-physical systems, AR/VR, and haptic feedback, businesses and consumers can interact with digital content in physical contexts. From predictive factory floors to immersive training simulations, this integration drives next-generation efficiency across sectors.

## Innovations in Energy Harvesting and Smart Grids

Modern energy harvesting and smart grid communication unlock new levels of device autonomy and efficiency. By tapping into ambient sources and building resilient networks, systems can run longer and respond faster to demand.

### Self-Powered Device Technologies

Energy harvesters convert ambient motion, heat, or radio waves into usable power. Piezoelectric generators use mechanical stress to produce voltage, ideal for wearable sensors. Thermoelectric modules exploit temperature differences in industrial systems to drive small electronics. Triboelectric nanogenerators capture friction energy from human movement or machinery vibrations. RF harvesters collect stray radio frequency signals in urban environments to top up low-power IoT devices. These approaches can yield micro to milliwatt output, enough to fuel sensors, trackers, and remote controls.

### Smart Grid Communication Networks

Smart grids rely on two-way digital links between utilities and endpoints. Standards like IEC 61850 and DNP3 ensure interoperability for real-time control and data exchange. Low-power wide-area networks (LPWAN) such as NB-IoT and LoRaWAN extend coverage for remote meters and grid sensors. Advanced metering infrastructure (AMI) platforms integrate demand response functions that adjust loads based on wholesale prices or renewable output. With secure firmware updates and edge analytics, utilities can optimize voltage regulation and fault detection. This layered network supports seamless coordination of distributed renewable resources and energy storage systems.

## Case Studies: Efficiency in Action

Real-world implementations show how wireless tools and reliable power systems boost productivity across sectors. In healthcare and manufacturing, these solutions streamline workflows, cut response times, and reduce downtime.

### Healthcare Wearables

#### Remote Patient Monitoring

Wearable sensors track vital signs such as heart rate, oxygen levels, and temperature in real time. Data is sent wirelessly to nursing stations or cloud platforms. Clinicians receive alerts for abnormal values, enabling early intervention and reducing unplanned ICU transfers by up to 30 percent. This continuous monitoring also frees staff from routine ward rounds, letting them focus on critical cases.

#### Smart Communication Headsets

Bluetooth headsets with noise reduction simplify nurse-to-nurse and nurse-to-physician communication. Hands-free calling and voice-activated paging cut response times by 25 percent. Integration with the hospital’s call system ensures messages reach the right team member instantly. Battery management ICs guarantee full-shift operation without swaps or downtime.

### Industrial Automation

#### Wireless Sensor Networks

Factories deploy battery-powered sensors on motors, conveyors, and pumps to monitor vibration, temperature, and load. Data is transmitted via low-power mesh networks to edge gateways for analysis. Predictive maintenance models reduce unplanned outages by 40 percent and extend equipment life. Ensuring these sensitive electronics perform reliably often requires compliance with proper [ESD testing methods and standards](https://transientspecialists.com/blogs/blog/esd-testing-equipment-methods-standards-air-contact-discharge), especially in environments prone to electrostatic discharge that can damage critical components.

#### Power-Backed Controllers

Uninterruptible power supplies (UPS) support wireless controllers and robotic arms during brief power interruptions. Instant switchover prevents system resets and lost production cycles. Combined with energy-efficient drives, these setups maintain throughput and safeguard critical processes even in unstable grids.

By pairing wireless tools with resilient power systems, organizations achieve measurable gains. From shorter hospital stays to higher factory output, these case studies highlight next-generation efficiency in action.

## Conclusion

Next-generation efficiency tools are transforming how we work and live by linking digital insights with physical action. From advanced wireless headsets and 5G networks to smart grids, IoT systems, and self-powered devices, these innovations deliver faster collaboration, reliable power, and seamless automation.

Key takeaways:

- Centuries of mechanical and digital breakthroughs set the stage for today’s productivity tools

- Bluetooth LE Audio headsets and URLLC in 5G enable clear, low-latency communication

- Smart grid digitalization and renewable integration ensure stable, efficient power delivery

- IoT, AR/VR, and haptic feedback merge data and physical processes for real-time control

- Energy harvesting and self-powered sensors unlock new levels of device autonomy

- Case studies in healthcare and manufacturing demonstrate measurable efficiency gains

By understanding and adopting these modern tools, technology professionals and industry leaders can boost productivity, cut downtime, and create more resilient operations. Embracing next-generation efficiency is not just about speed or cost savings—it is about shaping a smarter, more connected world where digital and physical systems work in harmony.

## About The Author

**Megan Isola**

Megan Isola holds a Bachelor of Science in Hospitality and a minor in Business Marketing from Cal State University Chico. She enjoys going to concerts, trying new restaurants, and hanging out with friends. 


From steam engines to AI-driven sensors, tools that boost efficiency have transformed how we work and live. Today’s advances in wireless headsets, high-speed networks, smart grids, and cyber-physical systems are driving productivity in offices, factories, and homes.

Next-Generation Efficiency: How Modern Tools Shape Our Digital and Physical Worlds

---
 title: "Beyond the Pitch Deck: How Startups Can Leverage AI Video Tools to Impress Investors"
 slug: "beyond-the-pitch-deck-how-startups-can-leverage-ai-video-tools-to-impress-investors"
 description: "You have your pitch deck ready. It's visually appealing, using your brand colors, packed with enticing market-size stats, and promising revenue projections. But once you send it out to investors, you’re met with silence. Maybe you’ll get a reply like, “Thanks, we’ll circle back,” but nothing that sparks real interest."
 published_at: "2025-05-06T03:53:21.262Z"
 author: "Guest"
 author_url: "https://blog.betapage.co/@guest"
 collection: ""
---


### **The Slide Deck Is Tired—Here’s What’s Next**

You have your pitch deck ready. It's visually appealing, using your brand colors, packed with enticing market-size stats, and promising revenue projections. But once you send it out to investors, you’re met with silence. Maybe you’ll get a reply like, “Thanks, we’ll circle back,” but nothing that sparks real interest.

The problem? Static decks aren’t exactly charisma-packed. Investors scroll, skim, and stash it away for later, which often never comes. If your pitch can’t hold attention longer than a Reels clip, it’s not the deck—it’s the delivery.

The startups making waves aren’t merely sharing slides; they’re telling compelling stories. They’re creating personal videos, introducing themselves as founders, and using animated explainers to break things down. All of this is produced without expensive video teams or gear. The magic trick? AI-powered video tools.

### **Why Video Is the New Power Pitch**

Let’s be real: founders aren’t always natural-born presenters. And even if they are, coordinating a polished investor pitch across time zones (and bandwidths) can feel like herding caffeinated cats.

But video—*short, smart, and story-driven*—breaks through.

* **Investors are watching.** According to a 2023 HubSpot report, 54% of consumers want to see more video content from brands, and investors aren’t that different. When faced with a well-edited 90-second video over a 15-slide deck, guess which one gets opened first?

* **Video raises money.** Y Combinator alumnus Loom raised $130M after VCs were blown away by its asynchronous video messages. Synthesia, another startup using AI avatars and video, raised $90M at a $1B valuation in 2023—all while helping brands ditch the camera.

* **Video communicates faster.** In one frame, you can show a product in action, a user’s emotional reaction, and your team’s personality—all things a deck can’t do alone.

### **What Tools Are Founders Using to Get Noticed?**

You don’t need Spielberg-level editing skills. You need innovative tools. And thanks to AI, creating impressive video content is now faster, cheaper, and way less intimidating than it used to be.

Here are a few tools startup teams are loving right now:

* **VEED:** An intuitive AI-powered video editor that helps you add subtitles, trim clips, throw in branding, and polish up demos or pitch recaps. You can also use a screen recorder, AI text-to-speech, and more without heavy lifting.

* **Synthesia:** Known for its AI Avatar functionality, Synthesia lets you create talking-head-style videos with lifelike avatars—perfect if you're camera-shy or need to pitch in multiple languages.

* **Descript:** A video editor that works like a text document. You can cut, move, and change video by editing the script. It’s a favorite among product-focused founders who want to iterate fast.

### **How Startups Are Using AI Video Tools to Close Deals**

Startup founders are a scrappy bunch—they’ll pitch from a coffee shop Wi-Fi if they have to. But when you arm them with AI-powered video tools, something magical happens: the pitch doesn’t just inform—it connects.

Here’s how forward-thinking founders are using AI videos to edge out the competition:

* **Async video pitches that replace Zoom fatigue.**  
   Instead of battling for calendar space, founders send short, polished video intros. These often include a quick product walkthrough, an [AI Avatar](https://www.veed.io/tools/ai-avatar) doing the talking, and a strong CTA—like “Let’s chat if this resonates.”  
   *Case in point:* The team at Mindstone, a UK-based edtech startup, used Loom and VEED to personalize investor pitches during their £1.45M crowdfunding round, seeing higher engagement than cold emails alone.

* **Founder avatars delivering updates while the real founder sleeps.**  
   When founders can’t be everywhere, AI avatars can. With tools like Synthesia and VEED, startups record one solid update and localize it across markets using [AI Dubbing](https://www.veed.io/tools/voice-dubber/ai-dubbing) or multilingual avatars.  
   *Example:* Synthesia’s clients use avatar-generated videos to pitch in multiple languages, saving days of production time.

* **Demo videos that *feel* like conversations.**  
   Static screenshots don’t sell a product. But a narrated walkthrough—cut and styled with VEED—can create trust in under 60 seconds.  
   *Try this:* A founder shares a video using a [screen recorder](https://www.veed.io/tools/screen-recorder), edits it on VEED, adds subtitles, branding, and a personal AI avatar intro. The result? A mini pitch that looks professionally produced but took less than an hour to make.

* **Follow-ups that don’t get ghosted.**  
   The next message after a pitch meeting is crucial. Instead of a “Thanks for your time” email, smart founders send a video recap—brief, personalized, and memorable. Some even include investor-specific callouts like “Based on your recent investment in \[similar startup\], we thought this might interest you.”

### **Tips for Creating a Winning AI-Powered Video Pitch**

You don’t need Hollywood polish. You just need clarity, personality, and a little structure. Here's how to nail it:

* **Start with a hook.** Open with a strong, relatable insight. Example: “You know how frustrating it is when X happens? We fixed that.”

* **Keep it short.** One to two minutes is the sweet spot. Anything longer, you risk losing attention, even if your idea is genius.

* **Make it personal.** Speak directly to your viewer. Use their name, reference their past investments, or include something unique about their portfolio.

* **End with a clear ask.** Whether booking a call, checking the deck, or trying your product, make the next step frictionless.

* **Use your avatar wisely.** Don’t overuse it. Let the AI Avatar do the intro or outro, while you (or your product) take center stage in the main content.

### **Make Your Pitch Unforgettable**

A killer deck might open the door. But a well-crafted video pitch? That gets you invited inside.

When investors scan dozens of deals daily, your best move isn’t to shout louder—it’s to show smarter. And that’s where tools like VEED, Synthesia, and other AI-powered platforms give founders a creative edge.

So, if your next pitch consists of slides and stats, you might be missing the moment. Hit record. Tell your story. Make them remember.

You have your pitch deck ready. It's visually appealing, using your brand colors, packed with enticing market-size stats, and promising revenue projections. But once you send it out to investors, you’re met with silence. Maybe you’ll get a reply like, “Thanks, we’ll circle back,” but nothing that sparks real interest.

Beyond the Pitch Deck: How Startups Can Leverage AI Video Tools to Impress Investors

---
title: "Best Managed IT Services Providers In Arlington, Texas And Virginia"
slug: "best-managed-it-services-providers-in-arlington-texas-and-virginia"
description: "Struggling with tech problems at work can be frustrating. Managed IT Services Providers In Arlington offer solutions to keep businesses running smoothly. This guide shares the best providers in Texas and Virginia and what makes them stand out."
image: "https://blog.pitchwall.co/uploads/01JQN6NK0GE0KS7QTM789H70R4.png"
published_at: "2025-03-31T00:00:00.000Z"
author: "Guest"
author_url: "https://blog.betapage.co/@guest"
collection: ""
---
Struggling with tech problems at work can be frustrating. Managed IT Services Providers In Arlington offer solutions to keep businesses running smoothly. This guide shares the best providers in Texas and Virginia and what makes them stand out.
Keep reading, it’s worth your time!
## Key Factors to Consider When Choosing a Managed IT Services Provider
For businesses looking to streamline IT management,[visit CloudSecureTech](https://www.cloudsecuretech.com/us/it-services/managed/arlington/) for a curated list of Arlington’s top-rated managed IT providers, including options tailored for specific business needs.
### Range of services offered
Managed IT providers offer a variety of services to help businesses. These include IT management, cloud consulting, cybersecurity, and strategic IT planning. For instance, designDATA dedicates 70% of its services to managed IT support and 10% to cybersecurity.
TPX Communications provides half its focus on managed IT while also offering cybersecurity and unified communications.
### Cybersecurity isn't optional; it's essential, as many experts say today.
Businesses can choose from packages that align with their needs. Providers like TPX ensure cost-effective communication solutions along with security measures. This broad range allows companies to address different challenges without juggling multiple vendors or tools. For a detailed comparison of cybersecurity tools, check out FinanceOnline's Best Cybersecurity Software page.
### Scalability for business growth
A growing business needs IT services that can keep up. As your team expands from 10 employees to over 250, like Reliable Technology Services or Integris, flexibility is key. A good provider adjusts resources without disrupting daily operations.
Scalable IT plans save money by giving you only what you need now while preparing for future growth. For example, adding new users or upgrading systems should be seamless. This prevents costly delays and ensures your tech supports your success every step of the way.
### Cybersecurity expertise
Growth needs security. Strong cybersecurity stops threats before they harm your business. Managed IT providers with solid expertise, like TPX Communications, dedicate 25% of their focus to cybersecurity services.
That means your data stays safe from hackers and malware.
ITonDemand ranks as a top 200 national IT security firm. This level of recognition shows their ability to protect businesses against digital attacks. With the right provider, you can trust that firewalls, monitoring systems, and backups work seamlessly in the background to secure operations every day.
### Quality of customer support
Fast, reliable support can make or break your IT experience. Ntiva, Inc., known for quick responses, is a favorite among Arlington businesses. SADOS MSP Inc., with a 5-star rating from seven reviews, shines in clear communication and problem-solving.
Good support means being available when it matters most. On-Site PC Services provides local assistance that feels personal. Capital Techies in Virginia ranks high due to their friendly and skilled tech team ready to help anytime.
## Top Managed IT Services Providers in Arlington, Texas
Finding the best IT support in Arlington, Texas, can feel like finding the right tool in a packed toolbox—just right for your needs.
### Ntiva, Inc.
Ntiva, Inc. stands out in Arlington for its strong IT-managed services. These make up 80% of their offerings, showing their focus on delivering expert support. The company operates from McLean, VA, with a team of 250 to 999 employees ready to assist businesses.
Their delivery score is 31.3 out of 40—a clear sign of quality service and client trust.
Clients praise Ntiva’s quick response times and deep technical knowledge. They align closely with business goals, making them a valuable partner for companies focusing on growth and security.
Operating in a competitive market, they provide diverse IT solutions specifically designed to address today’s challenges effectively!
### Aeko Technologies
Aeko Technologies stands out in Arlington, Texas, and Virginia. They focus on IT strategy consulting, cloud services, and managed IT solutions. Their team is small but highly skilled with 2 to 9 employees based in Clifton, VA.
Small businesses and non-profits trust them for customized support that fits their needs.
They offer IT Staff Augmentation and cybersecurity services alongside custom software development. Businesses receive a free security assessment and a business review before committing.
Aeko takes a proactive approach to IT management, keeping networks secure and efficient from day one.
Move forward to explore more about top providers in Arlington, Virginia!
### Pegasus Technology Solutions
Pegasus Technology Solutions operates out of Clifton, VA, with a small team of 2-9 skilled professionals. They specialize in IT Managed Services, Cloud Consulting, Cybersecurity, and IT Strategy Consulting.
Their all-inclusive packages are perfect for small businesses and non-profits looking for predictable pricing.
Their approach focuses on proactive IT support and building strong client relationships. Potential clients can benefit from complimentary business reviews or cybersecurity threat assessments.
This makes it easier to spot risks early and improve system efficiency without breaking the bank.
### On-Site PC Services
On-site PC services save time and fix problems fast. Businesses in Arlington, Texas, and Virginia can find providers offering these services at hourly rates from $25 to $199. They handle workstation support, troubleshooting, and computer repairs directly at your location.
Reliable providers like ITonDemand include on-site help in their plans. Most top-rated companies score 4.6 to 5 stars for customer satisfaction. This shows they deliver quality service consistently while keeping IT issues under control.
### Reliable Technology Services
Following On-Site PC Services, Reliable Technology Services makes a strong case for businesses in Arlington. With a perfect 5.0 rating from 12 reviews, they're trusted by many. Their pricing starts at $1,000+, with hourly rates between $150 and $199.
Their team of 10-49 employees focuses heavily on IT-managed services (40%) and cybersecurity (25%). They also cover IT strategy consulting (20%), making them a solid choice for growing companies needing layered support.
Small but mighty, they deliver value through expertise.
## Top Managed IT Services Providers in Arlington, Virginia
Arlington, Virginia hosts skilled IT providers ready to boost your business—read on to explore who stands out!
### Capital Techies
Capital Techies partners with top IT providers in Arlington, Virginia. They focus on services like IT strategy consulting, cloud solutions, and cybersecurity support. By connecting clients to a competitive range of experts, they help businesses improve efficiency and security.
Their collaboration ensures access to reliable tech professionals in the area. With strong expertise in managed IT services, Capital Techies provides customized support for small and large businesses alike.
This makes them a trusted resource for companies aiming for growth through technology solutions.
### Teal IT Services
Teal IT Services shines as a top choice for businesses. Based in Alexandria, VA, this company has a strong reputation with a perfect 5.0 rating. They employ between 50 to 249 professionals who specialize in managed IT services.
Their hourly rate ranges from $150 to $199. About half of their work focuses on managing IT systems. Businesses love their expert support and reliable solutions, making them a trusted partner for tech needs.
### OSIbeyond
Serving businesses in Arlington, Virginia, OSIbeyond stands out with their focused IT-managed services approach. Located in Rockville, MD, they operate with a team of 10-49 skilled employees.
Their pricing starts at $100/hour and goes beyond $10,000 depending on the project needs. They pride themselves on delivering reliable solutions with an impressive ability to deliver score of 34.8/40.
They dedicate around 40% of their services to IT managed services, highlighting their deep expertise in the field. This makes them a strong choice for business owners seeking proactive support and security-focused IT strategies.
With competitive rates and personalized attention from a small yet effective team, OSIbeyond has carved its niche as a dependable partner for companies in need of technology management.
### Coretelligent
Coretelligent does not make the top managed IT providers list in Arlington, Virginia. It is also absent from the rankings of 750 analyzed companies. No details about their services, pricing, or client reviews are provided within this article.
Businesses assessing Coretelligent for managed IT support should note its omission. This absence might indicate limited presence or less recognition in the Arlington market compared to the stronger competitors listed above.
### Integris
Integris operates out of Owings Mills, MD. With a team ranging from 250 to 999 employees, they support businesses of all sizes. Their revenue surpasses $5,000+, showing proven success in IT services.
They charge between $150-$199 per hour for their expertise.
Their focus is on managed IT services, making up 75% of their offerings. High delivery ratings (39.7/40) highlight their reliability and skill in solving business tech problems quickly.
For companies needing strong IT backing, Integris offers excellent options for Arlington businesses seeking dependable solutions focused on growth needs.
## Benefits of Partnering with a Managed IT Services Provider
For businesses looking to optimize IT budgets while enhancing operational efficiency, you can~[learn more at Credibly](https://www.credibly.com/)~ about financial strategies to invest in the right IT solutions without straining resources.
### Enhanced network security
Stronger security means safer data. ITonDemand offers tools like AI-driven SIEM to detect threats fast. They also provide phishing training to stop scams before damage happens. TPX Communications focuses heavily on cybersecurity, dedicating 25% of its services to this purpose.
Reliable managed IT providers monitor networks constantly to block attacks. This reduces risks from hackers and malware. For businesses, these experts add layers of protection that save time and money in the long run. Discover top-rated tools for network security on FinanceOnline's Best Network Security Solutions page.

### Reduced downtime and proactive monitoring
Downtime can hurt profits and ruin workflows. Managed IT service providers use proactive monitoring to prevent this. They spot issues early, often before you notice them. This keeps your systems running smoothly.
Companies like ITonDemand offer 24/7 help desk support for fast problem-solving. Their hybrid IT solutions combine on-site and remote services, ensuring quick fixes anywhere. By reducing downtime, businesses stay productive and avoid costly delays.
### Cost-effective IT solutions
Keeping systems efficient saves money. Managed IT providers like Reliable Technology Services offer pricing starting at $1,000 or $150-$199 per hour. This helps businesses avoid costly downtime and repair fees.
Proactive monitoring reduces unexpected expenses.
Efficient planning also cuts costs on hardware upgrades. Providers ensure current equipment runs longer with updates and optimizations. Businesses can reinvest saved funds into growth instead of tech headaches. Learn more about efficient IT cost management by exploring FinanceOnline's Top IT Budgeting Tools page.
## Frequently Asked Questions About Managed IT Services
Many business owners have questions about managed IT services and how they help their operations. Here’s a quick way to get answers and clear up confusion.
### How can managed IT services improve business operations?
Managed IT services help businesses reduce downtime with proactive monitoring. For example, providers like Integris offer coverage for 75% of IT needs, ensuring systems run smoothly.
They fix issues before they cause disruptions, saving both time and money.
Stronger cybersecurity protects sensitive data from threats. ITonDemand provides compliance support for HIPAA, NIST-800, CMMC, and PCI standards. This shields businesses from costly breaches and boosts customer trust.
Managed services also scale with growth, handling expanding tech demands without stress.
### What industries benefit most from managed IT services in Arlington?
Healthcare relies heavily on IT support for patient data security and compliance. Financial services gain from advanced cybersecurity to protect sensitive information.
Manufacturing depends on managed IT to monitor operations and streamline workflows. Education benefits through safe online learning systems and reliable tech tools. Logistics, warehousing, and distribution also flourish with efficient network management and system upgrades.
### Can managed IT providers customize solutions for specific business needs?
Different businesses have different IT needs. Managed IT providers, like ITonDemand, craft solutions for small companies and non-profits to suit their goals. Amplify stands out by offering free security assessments and bundles combining IT services with cybersecurity tools.
These providers also adapt to growth or changes in your business structure. For instance, they may adjust site management or offer strategic planning as you expand operations. This flexibility helps businesses stay efficient without breaking the bank.
## Conclusion
Choosing the right IT partner can boost your business. Arlington, Texas and Virginia have top-notch providers ready to help. From cybersecurity to proactive support, these experts keep tech troubles at bay.
Pick a provider that matches your needs, and watch your business thrive!


Struggling with tech problems at work can be frustrating. Managed IT Services Providers In Arlington offer solutions to keep businesses running smoothly. This guide shares the best providers in Texas and Virginia and what makes them stand out.

Best Managed IT Services Providers In Arlington, Texas And Virginia

---
 title: "What is a Financial CMO Responsible for?"
 slug: "what-is-a-financial-cmo-responsible-for"
 description: "The financial services landscape is a volatile mix of regulatory change, rapid tech advancements and demanding customer expectations. Navigating this chaos requires more than just marketing acumen; it demands a visionary."
 published_at: "2025-03-15T08:53:21.262Z"
 author: "Guest"
 author_url: "https://blog.betapage.co/@guest"
 collection: ""
---
 
**The financial services landscape is a volatile mix of regulatory change, rapid tech advancements and demanding customer expectations. Navigating this chaos requires more than just marketing acumen; it demands a visionary.**

That's where the chief marketing officer (CMO) steps in. They're the strategic compass, guiding financial institutions through the turbulence and charting a course for growth. This article illuminates the critical role of the financial services CMO, revealing how they're turning challenges into opportunities.

## Core Responsibilities of a Financial Services CMO
Gone are the days of the financial CMO as a mere campaign manager. Today, they're the navigators of a turbulent sea, where customer expectations shift like sand and technological tides reshape the landscape overnight. They're not just selling services; they're crafting journeys, building fortresses of trust and pioneering the digital frontier. Mastery of a multifaceted skillset is no longer a luxury, but the very price of admission in this high-stakes arena.

### Strategic Vision & Execution
Developing data-driven marketing strategies that align with business goals, using both digital and traditional channels. This involves crafting targeted campaigns that focus on customer acquisition and retention. A successful [financial services CMO](https://www.chiefoutsiders.com/industries/financial-services) understands the importance of market segmentation and uses detailed customer personas to tailor messaging.
For example, a CMO at a digital-first bank might implement a "gamified" savings challenge within their mobile app, leveraging behavioral economics to drive user engagement and increase deposit rates.

### Brand Trust & Reputation
Maintaining brand integrity through consistent messaging and proactive engagement, vital in a trust-centric industry. The role of a financial services CMO is pivotal in steering these efforts. In an industry where reputation is everything, CMOs must be vigilant about monitoring online sentiment and responding to customer feedback. They also play a crucial role in crisis management, ensuring that the brand's reputation remains intact during challenging times.
Consider a scenario where a data breach occurs. A successful CMO would swiftly implement a transparent communication strategy, utilizing social media and personalized email campaigns to address customer concerns and offer proactive solutions, thereby mitigating reputational damage.

### Regulatory Compliance
Ensuring all marketing initiatives adhere to strict financial regulations (SEC, FINRA), demanding a deep understanding of the legal landscape. Financial services CMOs must work closely with legal teams to ensure compliance. This includes staying updated on evolving regulations and implementing robust compliance checks into marketing workflows.
For instance, a CMO launching a new investment product would collaborate with legal to ensure all marketing materials clearly disclose risk factors and comply with disclosure requirements, avoiding potential regulatory penalties.

### Digital Transformation
Leading tech adoption (CDPs, AI, analytics) to personalize customer experiences and optimize ROI. For example, implementing AI-powered chatbots for instant customer support. This technological oversight ensures that the organization effectively tracks customer interactions, measures campaign performance and derives actionable insights from vast amounts of data. Specifically, the CMO must ensure that data is being collected and utilized in an ethical manner, respecting customer privacy while maximizing marketing effectiveness.
A CMO at a wealth management firm might leverage AI-powered predictive analytics to identify clients at risk of attrition, enabling proactive interventions and personalized financial planning recommendations.

### Data-Driven Insights
Leveraging analytics to track performance, measure ROI and adapt strategies in real-time. Blockchain technology for secure customer verification is a prime example of a technology that can be used to improve ROI. Financial services CMOs need to be proficient in interpreting complex data sets and using these insights to drive strategic decision-making. They must also be able to communicate these insights effectively to other stakeholders within the organization.
For example, a CMO might use A/B testing on landing pages and email campaigns to optimize conversion rates, utilizing real-time data dashboards to track performance and make data-driven adjustments.

## Strategic Impact on Business Growth
The strategic impact of a financial services CMO on business growth is significant. Through innovative tactics and foresight, they contribute to their organization's profitability. By fostering strong customer relationships and enhancing brand loyalty, they drive sustainable growth.
Successful strategies often include personalized customer experiences and cross-channel engagement initiatives. For instance, a CMO of finances might implement a data-driven approach to identify emerging customer needs, thereby creating new opportunities for product development and market expansion.

### Key Skills for Success:
- **Strategic Thinking:** Ability to anticipate market trends and translate them into actionable plans.
- **Digital Acumen:** Expertise in leveraging marketing technology and data analytics.
- **Regulatory Knowledge:** Understanding of financial regulations and compliance requirements.
- **Leadership & Collaboration:** Ability to lead cross-functional teams and foster a culture of innovation.
- **Communication Mastery:** Crafting compelling narratives that resonate with diverse audiences.

The financial services CMO is more than a marketer; they're a strategic leader, driving growth and innovation in an industry undergoing constant change. Their ability to blend creative vision with regulatory savvy and technological expertise is paramount. Any experienced CMO of finances understands the importance of attracting top talent.

The financial services landscape is a volatile mix of regulatory change, rapid tech advancements and demanding customer expectations. Navigating this chaos requires more than just marketing acumen; it demands a visionary.

What is a Financial CMO Responsible for?

---
title: "Streamlining Healthcare Deliveries with Technology in Medical Courier Solutions"
slug: "streamlining-healthcare-deliveries-with-technology-in-medical-courier-solutions"
description: "The healthcare sector is experiencing a rapid increase in delivery demands, necessitating efficient courier solutions. A medical courier solution is critical to ensuring timely and safe transportation of medical supplies, impacting both providers and patients. Embracing technology can significantly enhance these delivery systems, offering numerous benefits."
published_at: "2025-01-17T08:53:21.262Z"
author: "Guest"
author_url: "https://blog.betapage.co/@guest"
collection: ""
---

The healthcare sector is experiencing a rapid increase in delivery demands, necessitating efficient courier solutions. A medical courier solution is critical to ensuring timely and safe transportation of medical supplies, impacting both providers and patients. Embracing technology can significantly enhance these delivery systems, offering numerous benefits.
The importance of efficient delivery systems in the healthcare sector cannot be overstated. With a growing demand for medical supplies and pharmaceuticals, healthcare providers are seeking reliable ways to ensure that critical items reach their destinations on time. Delays in deliveries can have serious implications for patient care, which makes the need for robust and dependable logistics systems imperative. By adopting a comprehensive [medical courier solution](https://getcircuit.com/teams/blog/medical-courier-app), providers can leverage tools designed to enhance delivery management efficiency, ensuring that medical supplies are available when needed.

## The Challenges of Medical Deliveries
Medical deliveries are fraught with unique challenges that set them apart from standard logistics operations. Time sensitivity is a significant factor; many medical items, such as organs for transplant or temperature-sensitive medications, require precise timing to remain effective. Additionally, regulatory compliance presents another layer of complexity, as there are stringent guidelines governing the transport of medical goods.
Moreover, handling delicate items adds to the logistical hurdles faced by healthcare providers. Mishandling can result in spoilage or damage, leading to costly losses and potential harm to patients. These challenges underscore the necessity for specialized solutions tailored to the needs of the healthcare industry.
In response to these challenges, the adoption of a comprehensive medical courier solution can be transformative. This approach not only addresses logistical hurdles but also ensures compliance with necessary healthcare regulations, ultimately benefiting both providers and patients alike.

## Technology as a Game Changer
Advancements in technology are revolutionizing the field of medical courier services. Innovations such as GPS tracking and real-time updates allow for greater transparency and control over delivery processes. Automated route optimization further enhances efficiency by ensuring that deliveries are made in the most timely and cost-effective manner possible.
These technological tools provide significant advantages by improving coordination and reducing errors. Healthcare providers can track shipments accurately, receive alerts about delays and make adjustments promptly. This level of precision is crucial in maintaining the integrity of medical deliveries.
The benefits extend beyond operational efficiency; enhanced reliability translates into better patient outcomes and increased trust in healthcare services. As technology continues to evolve, its role in transforming logistics within the healthcare sector will likely expand further.

## Benefits of a Medical Courier Solution
Employing a specialized courier solution yields numerous benefits that extend across the entire supply chain. Improved efficiency is among the most notable advantages; streamlined processes reduce delivery times significantly, ensuring that medical supplies are available when needed.
Additionally, these solutions enhance reliability by minimizing errors associated with manual handling and documentation. Automated systems ensure adherence to stringent healthcare regulations and standards, safeguarding both the goods being transported and those who rely on them.
By optimizing delivery management through specific platforms, businesses can harness tools designed specifically for enhancing route efficiency and package tracking. This not only supports drivers but also improves communication with recipients, thereby elevating overall service quality.

## Future Trends in Medical Deliveries
The future of medical deliveries looks promising with emerging technologies poised to redefine logistics. Integration of artificial intelligence (AI) and the Internet of Things (IoT) into delivery systems can lead to smarter logistics solutions that anticipate needs and adapt dynamically to changing conditions.
Innovations such as drone delivery or autonomous vehicles could further expedite transportation processes while reducing human error. These advancements offer exciting possibilities for achieving even greater efficiency and reliability within medical logistics.
As these technologies become more accessible, their adoption could lead to significant improvements across the healthcare industry. Providers who embrace these trends may find themselves at a competitive advantage in delivering superior patient care through innovative logistics solutions.

## Summing Up
The adoption of advanced medical courier solutions is crucial for modern healthcare providers seeking to optimize their delivery operations. By leveraging technology-driven innovations, organizations can overcome existing challenges and improve service delivery exponentially.
Healthcare facilities are encouraged to explore these cutting-edge technologies as a means to enhance their logistical capabilities. As demand for efficient healthcare deliveries continues to rise, embracing these solutions will be pivotal in meeting future needs effectively.


The healthcare sector is experiencing a rapid increase in delivery demands, necessitating efficient courier solutions. A medical courier solution is critical to ensuring timely and safe transportation of medical supplies, impacting both providers and patients. Embracing technology can significantly enhance these delivery systems, offering numerous benefits.

Streamlining Healthcare Deliveries with Technology in Medical Courier Solutions

---
title: "AI Voices in Literature: Exploring Narration Possibilities in Online Audiobooks"
slug: "ai-voices-in-literature-exploring-narration-possibilities-in-online-audiobooks"
description: "Audiobooks have risen as the favored option for those seeking portable entertainment, delivering the allure of storytelling without the necessity of page-turning. However, the voices animating these narratives are only sometimes human. Remarkably, advancements in technology have paved the way for artificial intelligence to step into the role of narrator."
image: "https://blog.pitchwall.co/uploads/b536833c-3424-4e15-b2a0-8f2f104d331e.png"
published_at: "2024-12-18T09:53:21.262Z"
author: "Guest"
author_url: "https://blog.betapage.co/@guest"
collection: ""
---

Audiobooks have risen as the favored option for those seeking portable entertainment, delivering the allure of storytelling without the necessity of page-turning. However, the voices animating these narratives are only sometimes human. Remarkably, advancements in technology have paved the way for artificial intelligence to step into the role of narrator.
Picture this: you're caught in traffic or tackling household chores, longing for a captivating story. Enter AI-generated voices, making audiobooks perfect companions for even the busiest days, allowing you to enjoy your favorite books without skipping a beat. Our approach to enjoying literature is changing in a world where time is scarce, and multitasking is routine. These digital narrators are revolutionizing how stories are told and making literary content more accessible to a broader online audience.

**The AI Revolution in Audiobooks**
In ancient days, audiobook narration hinged largely on human storytellers, each weaving their unique charm into the tales they shared. While this bespoke approach undoubtedly lent a personal flair to the narratives, it also brought challenges. Recording sessions often dragged on, costing time and money, and finding the perfect narrator for a given book took a lot of work.
Creating an audiobook traditionally involves meticulous steps, from manuscript preparation to recording, editing, and publishing. The process demands time, financial investment, and specialized expertise.
At the outset, manuscript preparation lays the groundwork for the audiobook. A meticulously edited and proofread manuscript is paramount, ensuring seamless alignment with the printed version to guarantee an uninterrupted experience for readers who may choose to follow along.

**Exploring Audiobook Narration**
Recording the audiobook narration is a pivotal phase, whether entrusting the task to professional voice actors or undertaking the narration oneself. Establishing an optimal recording environment and investing in top-notch recording equipment are indispensable for self-narration, ensuring the creation of a final product of exceptional quality.
The emergence of **[AI voice generators](https://murf.ai/)** represents a groundbreaking advancement in audiobooks. These sophisticated programs can read text aloud in voices resembling human speech. Publishers now have access to many synthetic voices that can read text with remarkable accuracy. These voices can be customized to suit the tone and style of the book and have complex algorithms. These systems craft voices that can express a wide range of emotions and tones, enhancing the immersive experience for listeners and offering consistency and flexibility like never before.

**Shaping Narration in Audiobooks**
AI voice generators bring stories to life and make reading easier for everyone, especially those with visual impairments or reading difficulties. This is the process of **[online text to speech](https://murf.ai/text-to-speech)**. Based on the text version of your book, it can quickly transform your written content into audio files for a fraction of what it costs to rent a studio. With a simple click, digital text turns into spoken word, making books and articles accessible in a whole new way, allowing authors and publishers to reach a wider audience.
The audiobook market could experience a surge in new releases, catering to a wider range of listeners with a richer tapestry of choices, from obscure literary gems to the latest self-published sensations. These tools also offer a personal touch, allowing users to select their preferred voice, accent, and speed. Imagine being able to tailor your audiobook experience just the way you like it.

**Accelerating Audiobook Creation**
The audiobook creation process could be significantly accelerated with the help of AI. This empowers authors to get their works into the eager ears of listeners much faster, capitalizing on the momentum surrounding a new release. These advancements not only increase accessibility but also add a personal touch to the reading experience, making it more enjoyable for all.
From a practical standpoint, AI-generated voices offer significant advantages over human narrators. Recording sessions are no longer necessary, saving time and money in production. For authors who are self-published or grappling with limited financial resources, AI narration presents a game-changer. It makes audiobooks a more realistic financial prospect, allowing them to amplify their reach without burning a hole in their pockets, leveling the playing field in the competitive publishing world.

**Considering Challenges**
While the advantages of utilizing AI-generated voices in narration are evident, it's crucial to acknowledge the associated concerns and obstacles. One significant worry is the perceived deficiency in emotional depth and subtlety compared to human narrators – a sentiment not entirely unfounded. Despite the remarkable progress in mimicking human speech, there remains a distinct quality to storytelling that only human narrators can truly embody.
Moreover, as AI narration assumes a prominent role, ethical considerations come to the fore. Transparency becomes paramount, especially concerning the creation of synthetic voices that closely resemble real individuals, raising valid queries about consent and intellectual property rights.

**The Future of AI Voices in Literature**
The future of AI voices in audiobooks promises even more lifelike narrations, addressing current limitations and enriching the listening experience. Beyond speeding up production, AI ensures greater accessibility and diversity in literature.
Integrating AI with machine learning and natural language processing holds the potential for personalized audiobook experiences, adapting to readers' preferences and moods.
In conclusion, AI-generated voices are revolutionizing the audiobook industry, offering consistent, customizable, and accessible narration solutions. From AI voice generators to online text-to-speech technologies, literature has become more accessible and affordable, benefiting creators and consumers. Remember the human touch that makes storytelling powerful as we embrace these innovations.

![](https://blog.pitchwall.co/uploads/2cd236e3-7327-4a57-85cc-1de0faec0237.png)
![](https://blog.pitchwall.co/uploads/b536833c-3424-4e15-b2a0-8f2f104d331e.png)


Audiobooks have risen as the favored option for those seeking portable entertainment, delivering the allure of storytelling without the necessity of page-turning. However, the voices animating these narratives are only sometimes human. Remarkably, advancements in technology have paved the way for artificial intelligence to step into the role of narrator.

AI Voices in Literature: Exploring Narration Possibilities in Online Audiobooks

---
title: "Using Social Media APIs To Increase Website Traffic"
slug: "using-social-media-apis-to-increase-website-traffic-f9e93e5dbc49"
description: "Social media apis can be used to increase website traffic in a number of ways. By using the correct apis, you can access a wealth of data that can be used to improve your website. For example, you…"
image: "https://blog.pitchwall.co/uploads/0*sQZdLMe5xybZA6Yl.jpeg"
published_at: "2022-12-05T04:48:07.298Z"
author: "Paridhi Sharma"
author_url: "https://blog.betapage.co/@paridhisharma191"
collection: ""
---

Social media apis can be used to increase website traffic in a number of ways. By using the correct apis, you can access a wealth of data that can be used to improve your website. For example, you can use social media apis to find out which posts are most popular on different social media platforms, and then use that information to create content for your own website. You can also finde apis on [Data365.co](http://data365.co) and use apis to see which keywords are being used most often in social media posts, and then use those keywords on your website to help improve your search engine ranking. By using social media apis, you can get a wealth of information that can help you improve your website and increase your traffic.

In order to use social media apis to increase website traffic, you need to have an understanding of how they work. There are a number of different apis available, and each one has its own set of features and benefits. By understanding how each api works, you can choose the one that will best suit your needs. Once you have chosen an api, you need to register for an account and then generate an application key. This key will allow you to access the api and use it to its full potential.

After you have registered for an account and generated an application key, you can start using the api. To do this, you will need to create a file called &#8220;api.php&#8221; in the root directory of your website.

# 5 ways to use social media APIs to personalize your marketing

1\. Personalize your social media marketing by using social media APIs to access data about your customers. This data can help you create targeted content and messages that are more relevant to your customers.

2\. Use social media APIs to access data about your competitors. This data can help you better understand your competition and find opportunities to differentiate your business from theirs.

3\. Use social media APIs to access data about current events. This data can help you create timely and relevant content that appeals to your target audience.

4\. Use social media APIs to access data about your products and services. This data can help you create content that showcases the benefits of using your products or services.

5\. Use social media APIs to access data about your industry. This data can help you stay up-to-date on trends in your industry and create content that reflects them. With this data, you can create content that is both timely and informative.

# 3 benefits of using social media APIs for small businesses

Small businesses can reap a lot of benefits by using social media APIs. Here are three of the biggest advantages:

1\. Increased visibility and reach. By using social media APIs, businesses can make it easier for their fans and followers to share their content with others. This can help to boost visibility and reach, resulting in more exposure for the business.

2\. Greater engagement. When content is shared more easily, it tends to generate more engagement as well. Using social media APIs can help to increase the number of interactions that a post receives, resulting in a better overall engagement rate.

3\. More opportunities for growth. Finally, using social media APIs can provide small businesses with opportunities for growth that they may not have otherwise had access to. This can include things like expanding their reach to new audiences or increasing the number of leads they generate.

# **How to create a social media API strategy for your business**

When it comes to creating a social media API strategy for your business, there are a few key things you need to keep in mind. First, you need to make sure that your API is well-designed and easy to use. Second, you need to make sure that your API is well-documented, so that developers will be able to understand how it works. Finally, you need to make sure that your API is reliable and scalable, so that it can handle the load of traffic from social media users.


Social media apis can be used to increase website traffic in a number of ways. By using the correct apis, you can access a wealth of data that can be used to improve your website. For example, you…

Using Social Media APIs To Increase Website Traffic

---
title: "6 Best Practices and Recommendations for Apple Search Ads"
slug: "6-best-practices-and-recommendations-for-apple-search-ads-f82afa603dc2"
description: "It’s not a surprise that SaaS companies, PPC firms, and app developers are all hopping on the Apple Search Ads (ASA) bandwagon. Access is something that Apple Search Ads (ASAs)can provide for you…"
image: "https://blog.pitchwall.co/uploads/0*Lsb5d4aYgsnlY9Nl.jpeg"
published_at: "2022-11-11T05:50:47.695Z"
author: "Paridhi Sharma"
author_url: "https://blog.betapage.co/@paridhisharma191"
collection: ""
---

Source: [Freepi](https://www.freepik.com/free-photo/i-m-hungry-hands-man-looking-food-delivery-app-his-smartphone-ordering-dinner-online_27999513.htm#query=Happy%20person%20looking%20at%20phone&position=26&from_view=search&track=sph)k

It’s not a surprise that SaaS companies, PPC firms, and app developers are all hopping on the Apple Search Ads (ASA) bandwagon. Access is something that [Apple Search Ads](https://skai.io/blog/apple-search-ads/) (ASAs)can provide for you that Google, Bing, [Facebook](https://www.facebook.com/), and other PPC networks cannot.

We have a few suggestions for making the Apple Search Ads effective, since it is just another PPC network. All of them are good recommendations — some of them are modified from our past PPC experience and some are unique to ASAs.

1.  **Utilize Creative Testing**

In order to test the effectiveness of various visual assets in their sponsored advertisements, [Apple](https://betapage.co/post/apple-is-gaining-on-facebook-and-google-in-online-ads-after-ios-privacy-change-report-shows) introduced a unique testing method dubbed &#8220;Creative Sets&#8221; for Search Ads Advanced in June 2018. You can test pictures and videos in an ad group using Creative Sets, and you can track changes in conversion over time.

The function is currently in its early stages, so it has certain restrictions. For instance, you may only upload three app previews and up to 10 screenshots, and each of them must first have Apple’s approval before being used. This is a good stand-in until Apple lets in-house marketers or agencies create and track their own scientific [A/B ad experiments](https://hbr.org/2017/06/a-refresher-on-ab-testing).

**2\. Test the Potential of Your Keywords**

In ASA Advanced campaigns, you can set your ad groups to use either exact match or broad match keywords. This gives you some control over how your keywords correspond to user searches and can aid in the ongoing improvement of your campaigns. Use both [keyword](https://betapage.co/tag/keyword-research) choices first to get good coverage and set a performance benchmark if you don’t know how well your advertising will do.

**3\. Keep to Your Lane**

The relevance of each ad placement is taken into account by the Apple Search Ads algorithm. This necessitates that, as an advertiser, your communications be consistent throughout the conversion procedure. Consistent wording and content will make the transition between your app ad and the download page more fluid, increasing the likelihood that the user will convert.

**4\. Review and Improve Current App Information**

Apple Search Ads build their ads using your already-existing photos and metadata. Examine the details of your app on [Apple Store](https://www.apple.com/apple-arcade/?ref=BetaPage) Connect before launching your campaign. Your responsibility is to ensure that everything is in order. To guarantee that the most accurate version of your information appears in your advertisement, you ought to have accurate content and metadata, engaging videos and/or screenshots, and links that work.

**5\. Boost Your Successive Campaigns**

Campaigns for Apple Search Ads are restricted by nation. However, if your advertising is successful, you can still broaden your audience. With Search Ads Advanced, it’s easy to duplicate your top performers and use them in additional App Store locations.

ASA lets you copy settings like keywords, ad groups, demographic information, and more from one country’s storefront to another using the Duplication feature. Also carried over during the duplicating process are your current bid amounts, which may need to be changed for the new campaign.

**6\. Make Ad Groups Based On User Intent**

It’s important to divide your PPC marketing groups in Google so that you can improve performance through tracking, and the ASA platform isn’t an exception. Create ad groups based on the potential user’s searches for your app rather than placing all of your targeted keywords in one group. You can segment even further when you’ve seen how these ad groupings are performing. To encourage downloads and improve your conversion rate, you can create ad groups in Apple Search Ads based on specific top-performing keywords.

# Endnote

App developers have a new opportunity thanks to Apple Search Ads, but they also face a new difficulty. The opportunity is to reach a larger and more targeted App Store audience than you could possibly do naturally. You have the same opportunity as everyone else, which poses a challenge. However, you can reach a larger audience if you combine effective PPC techniques with the Apple Search Ads structure.


It’s not a surprise that SaaS companies, PPC firms, and app developers are all hopping on the Apple Search Ads (ASA) bandwagon. Access is something that Apple Search Ads (ASAs)can provide for you…

6 Best Practices and Recommendations for Apple Search Ads

---
title: "7 Social Media Mistakes You Need to Avoid in 2022"
slug: "7-social-media-mistakes-you-need-to-avoid-in-2022-326acda1c41d"
description: "Many brands have been able to leverage their social media channels to build a strong, loyal following of customers. That being said, most marketers and brands still struggle to understand the…"
image: "https://blog.pitchwall.co/uploads/1*IiqGUhzHEhuaxDAj2-2c0g.jpeg"
published_at: "2022-02-23T13:08:03.298Z"
author: "Paridhi Sharma"
author_url: "https://blog.betapage.co/@paridhisharma191"
collection: ""
---

Many brands have been able to leverage their social media channels to build a strong, loyal following of customers. That being said, most marketers and brands still struggle to understand the ever-evolving nature of [social media](https://betapage.co/tag/social-media), and fall short of their KPIs as a result. If you want to make sure that your brand isn’t one of the casualties, read on for seven mistakes to avoid regarding social media.

1.  **Same Content Across All Channels**

One of the biggest pitfalls of having multiple channels is content overlap. No matter how interesting and engaging your posts are, if they don’t fit the social media platform you are sharing on, you’ll lose your audience fairly quickly.

For example, LinkedIn is a great place to share industry tips and information, while Facebook is a better fit for sharing relatable posts that have a human element to them. With its 280-character limit per post, Twitter is ideal to spark short conversations around ideas. Think about your end goal when you’re creating each piece of content, and make sure it aligns with the social media platform you’re sharing on.

**2\. Focusing on the Likes Using Social Media Only for Promotion**

It is easy to fall into the trap of thinking that social media is only about getting likes, shares, and comments on your posts. While these are still important factors in helping you build up a loyal following, don’t forget to use your social channels to direct potential customers back to your website.

For example, if you’re a wedding photographer, don’t just post pictures of your most recent works on Instagram. Give your followers more details by using the ‘link in bio’ tag to direct them over to your website for more information. Use social media as a lead generation machine to truly unlock its potential for your business.

**3\. Focusing On Only One Social Network**

Just as important as knowing which social media platforms fit your audience, it’s important to know which ones don’t. If you’re only using one platform and ignoring the rest, you won’t reach your entire audience.

There may be certain advantages to using one network over another, but you’d be ignoring a massive portion of potential customers by not branching out and experimenting with different content types and mediums. Firms like [Famoid](https://famoid.com/) can help you leverage the vitality of social media and build a consistent brand across channels in a short period of time.

**4\. Ignoring Negative Feedback**

Whether it comes in the form of a [negative product review](https://www.nytimes.com/2018/06/13/smarter-living/trust-negative-product-reviews.html) or customer feedback on your social media profiles, it’s important to respond. Brands that ignore negative feedback reinforce the idea that they don’t care about their customers and will only make things worse for themselves in the long run. If a brand does a great job of addressing complaints and concerns quickly, users may even be willing to interact with them to make a less-than-perfect situation right.

**5\. Not Paying Attention to Trends**

Regardless of how strong your brand positioning is, it’s important to keep up with the latest social media trends. According to [Hubspot](https://blog.hubspot.com/marketing/social-media-predictions-2017%23:~:text=2022%2520%255BFree%2520Report%255D-,Social%2520Media%2520Trends%2520in%25202022,dominate%2520the%2520social%2520media%2520space.&text=Companies%2520will%2520make%2520more%2520dedicated,investments%2520in%2520Instagram%2520and%2520Twitter.), one of the most lucrative opportunities in 2022 for brands that want to use social media for marketing is Tiktok. TikTok’s short-form video content is great at building user-generated content (UGC) funnel and it’s outperforming Facebook ads in many cases.

**6\. Being Overly Promotional**

Before you integrate social media into your sales strategy, it’s important to remember that social media is all about engagement. If you’re posting content that’s only meant to advertise your products, you’re going to lose audience members quickly. Many brands still make the mistake of using social media only as free billboards.

Instead, try sharing something that will engage your audience and give them a glimpse into what you do. Once they realize the value, they may warm up to the idea of buying from you.

**7\. Missing the Analytics**

One of the most important things to remember about social media is that it isn’t just about reaching out to your audience but also learning more about them. If you’re not paying attention to analytics, you won’t know where your potential customers are coming from or what they’re interested in.

This means choosing the right platforms for your brand and taking advantage of Facebook or Twitter’s built-in analytics to learn more about who is interacting with you and how they’re doing it.

By avoiding these seven common mistakes listed above, brands can better determine which social media platforms work best for them and use that knowledge to maximize their results.


Many brands have been able to leverage their social media channels to build a strong, loyal following of customers. That being said, most marketers and brands still struggle to understand the…

7 Social Media Mistakes You Need to Avoid in 2022

---
title: "5 Tips And Tricks In Startups For Aspiring Entrepreneurs"
slug: "5-tips-and-tricks-in-startups-for-aspiring-entrepreneurs-fdb0a2aeff"
description: "Every idea that comes to anyone’s mind can have an impact, either big or small. With the imagination and innovation of young entrepreneurs, this can become the foundation and key in shaping the world…"
image: ""
published_at: "2021-11-23T13:47:36.073Z"
author: "Paridhi Sharma"
author_url: "https://blog.betapage.co/@paridhisharma191"
collection: ""
---
Every idea that comes to anyone’s mind can have an impact, either big or small. With the imagination and innovation of young entrepreneurs, this can become the foundation and key in shaping the world in the near future. That is why startups are trending nowadays to gather and hear different unique solutions to the current problems the world is facing.

If you have an idea that you think can benefit from making the world a better place, you have to engage with startups to make that idea into reality. If it’s your first time pitching, then you’re in the right place. Don’t worry, as this article will show you the tips and tricks in preparing and presenting your idea. Take a deep breath and take note, as this will be your key in making your pitch unforgettable.

**Write A Script**

Having a unique idea won’t cut off in impressing potential investors to invest in your solution. It would be best to take them step by step to understand the idea itself and how it can help the world. To make sure you can lay out every detail of your idea, generate a script for your pitch. Start by writing down your idea in a paper and think of a way to present it creatively.

You can then type a final format of your script on your computer. If you have a malfunctioning printer and you’re somewhere in AU, it’s time to avail of [Australian Printer Services](https://www.printerservices.com.au/) to make it work again and print your script. After printing, you can run through the script again to improve it to make your pitch more attractive. Make sure that you won’t go far with your topic and keep it focused on what you are trying to point out to your investors.

**Create A Presentation**

start up. It is ideal for making a presentation along with your script to elevate your pitch. The presentation you will be making is still similar to your script but not the totality of it. It will help make sure that the presentation contains vital points, graphs, or pictures to keep your investors’ eyes busy as they listen to you.

Though, it doesn’t mean that you will be reading your presentation only through your pitch. Be creative with your presentation and find a way to make your script flow with it usually. Another tip is to make your presentation minimal and straightforward. Don’t go overboard with your words and follow the 7x7 rule in creating a presentation. Break down your script into chunks so that you can identify which of those will be in your presentation.

**Practice Your Lines**

Practice makes everything perfect. Take time to look in the mirror and practice your pitch to know your movements or facial expression. Aside from that, as you practice your pitch, you can improve it more as you go on. It will allow you to identify which part of the script needs changes to make your pitch more accurate and fantastic.

Another reason you need to practice your lines is to gain familiarity with the structure of your pitch. It will help you during the moment you will be facing your [investors](https://www.forbes.com/sites/theyec/2021/01/11/eight-key-strategies-to-get-investors-interested-in-your-business/?sh=786964494766) in the startup. Since you have familiarized your lines, delivering your idea with your script will be easy. Set yourself to practice always; without effort and mindset, you won’t be able to pull off your script during the real deal.

**Avoid Stress Before Pitching**

Let’s say you’re now in the startup and will be presenting next on the stage. You will tend to forget your lines because of your nervousness and stress on what can go wrong during your pitch. Always remember, it’s normal to feel those feelings but don’t let them eat you, or your preparations will go to waste.

To ease yourself up, close your eyes and breathe deeply and think of good thoughts. In this way, you can be able to relax before doing your pitch. Though each person has their way of relaxing themselves, please do what you prefer to do when it comes to relaxing. Be confident with yourself and enjoy your pitch simultaneously; indeed, your pitch will go well as planned.

**Anticipate Possible Questions**

Preparing in the most ways possible is good in delivering your pitch. Since you know your idea, then you also know its strengths and weaknesses. Try to identify those weaknesses and anticipate possible questions; in this way, you’re fully prepared with your [startup](https://www.investopedia.com/terms/s/startup.asp).

**Takeaway**

Now that you’ve completed reading the five tips and tricks in startups, you now have an idea of what necessary steps you need to take with your pitch. Be creative with your pitch, don’t limit yourself, and aim for your goal. To close this, just remember to enjoy the startup, showcase your skills and ideas, and change the world.


Every idea that comes to anyone’s mind can have an impact, either big or small. With the imagination and innovation of young entrepreneurs, this can become the foundation and key in shaping the world…

5 Tips And Tricks In Startups For Aspiring Entrepreneurs

---
title: "5 Ways to Improve Restaurant Operations using Technology"
slug: "5-ways-to-improve-restaurant-operations-using-technology-65be19545d75"
description: "Managing restaurant operations can be quite challenging, as there is always something that requires your attention. The restaurant business has been ranked as a high-risk industry. It is affected by…"
image: "https://blog.pitchwall.co/uploads/1*XiMF-dLUR52lwmtehGrJxQ.png"
published_at: "2021-08-06T16:19:41.471Z"
author: "Paridhi Sharma"
author_url: "https://blog.betapage.co/@paridhisharma191"
collection: ""
---

[https://pixabay.com/photos/chef-dishes-restaurant-cook-food-5993951/](https://pixabay.com/photos/chef-dishes-restaurant-cook-food-5993951/)

Managing restaurant operations can be quite challenging, as there is always something that requires your attention. The restaurant business has been ranked as a high-risk industry. It is affected by several factors, including ever-growing customer expectations and fluctuations in the cost of labor and supplies. This means you have little room to make errors, and the slightest issues can quickly escalate. In this article, we look at five powerful ways you can improve restaurant operations and minimize these risks.

# 1\. Streamline operations

The biggest management hurdle when running a restaurant is actively keeping tabs on all of your operations. Luckily, you can now streamline your operations by investing in [cloud kitchen software](https://www.trufflepos.com/cloud-kitchen-management-system/). This is an integrated platform that allows you to streamline operations by having all of them centralized. Consolidating your front-end and back-end operations with a simple and efficient platform will save you from the frustrations of not knowing each department’s real-time performance and needs.

# 2\. Invest in your employees

In the food industry, your biggest weapon is your employees. You can never improve restaurant operations until you embrace the [best practices of employee management](https://www.forbes.com/sites/victorlipman/2013/06/17/7-management-practices-that-can-improve-employee-productivity/). Establish a positive working environment, train your employees, and ensure they are satisfied. The bottom line is that your customers will be happier when your staff feels valued, as they will be motivated to provide better services.

# 3\. Optimize your online presence

Times have changed, and owning a website and having a presence in [online business directories](/is-your-startup-present-in-these-important-business-directories-ce06c70a4a93) is no longer an option these days. You need to enhance your visibility as a restaurant if you want to attract the right customers. Make it easier for the modern consumer to find you, and it will be easier to reduce food waste while enabling your operations to grow gradually.

# 4.Keep up with the latest industry trends

As a restaurant, you have to keep up with the latest trends that are shaping the industry. For example, the [food delivery industry](/3-lessons-every-entrepreneur-should-learn-from-the-food-delivery-revolution-f4303f121a25) has grown massively since the COVID-19 pandemic hit. Failure to be part of these changes will see you lose out, as consumers have a tighter grip over the market. We are also in the age of special diets, and you need to find the best way to align these dietary preferences with your existing menu.

# 5\. Leverage big data

Do you know your numbers? In this age of [big data](https://searchdatamanagement.techtarget.com/definition/big-data), you never have to run your restaurant based on assumptions. It has become easier to gather all your valuable data and generate reports without having to lift a finger. All you need is the right restaurant management system, and you can gain insights into all aspects of your operation. This will help you make smarter decisions and leverage these insights to enhance your performance.

# Endnote

It takes passion and utmost dedication to run a restaurant successfully. At the core of managing your operations is having the right systems in place, and these tips will help you create a future-proof restaurant.


Managing restaurant operations can be quite challenging, as there is always something that requires your attention. The restaurant business has been ranked as a high-risk industry. It is affected by…

5 Ways to Improve Restaurant Operations using Technology

---
title: "How to calculate weight loss percentage for newborns using these modern apps."
slug: "how-to-calculate-weight-loss-percentage-for-newborns-using-these-modern-apps-9437a94775a4"
description: "When a woman is pregnant there are many checks they will need to attend throughout the 9 months. These will range from normal blood tests to ultrasound scans. The tests are done to ensure the…"
image: ""
published_at: "2021-06-09T16:04:27.917Z"
author: "Paridhi Sharma"
author_url: "https://blog.betapage.co/@paridhisharma191"
collection: ""
---

When a woman is pregnant there are many checks they will need to attend throughout the 9 months. These will range from normal blood tests to ultrasound scans. The tests are done to ensure the baby/babies are as safe as they can be. If any complications arise, the technology that will be used will be able to pick up any abnormalities at the quickest possible time.

Technology has come a long way over the years, from mums not being able to even know if the baby they are carrying is safe, to [measuring newborns](https://getfittrack.com/products/fittrack-beebo) having already been predicted before they arrive, along with weight, head circumference, and organ growth. The available technology is at its most advanced. The weight of a baby is also predicted by using the measurements they have of your baby, with comparing this to the average of a baby around those measurements they can give a rough estimate of what your baby/baby’s birth weight will be.

# Apps available

Mums fret much more than they used to. With technology readily available there are many more things a mum to be will read up on. For instance, if someone were to say &#8220;your bump is small for how far along you are in your pregnancy&#8221; the mum’s first reaction will be to google why the bump is small? What are the reasons my bump could be small? With the internet throwing up all of the possible reasons that are available.

This is why many mums that are expecting, [now have tracking apps](https://betapage.co/search?query=tracking+apps), they get updates and weekly progress reports from these apps for the baby/babies. The information these apps contain are things like

- How many weeks you are
- What size the baby/babies are roughly
- How much the baby is likely to weigh
- What development stage the baby is reaching
- Weight gain predictions for the next week
- What the mum’s symptoms will be
- Advice on birthing plans
- Advice on births and nursing your child

With the tracking apps on your pregnancy, they will often give you new and upcoming technology that will help once the baby gets here.

There are many new and modern technologies that you can purchase to help when your baby gets here, you will be able to [find ratings and reviews online](https://betapage.co/search?query=ratings+and+reviews) for these products. Finding a good site where it can give you a true and accurate star rating will be the difference between having a good product or a bad one.

# weight loss in babies and why?

For instance, many new parents panic when their baby arrives, the panic may be over many things but one of the biggest is a baby’s weight loss in the first few weeks. So your baby has been busy growing for the last few months leading up to birth. So it is a shock to many parents when the baby loses weight in the first few weeks.

This is for many reasons, the main one being that the baby is not getting automatically fed through the umbilical cord. Although you are feeding your baby the correct amount of milk, it takes a few weeks for the baby to adjust. All the good cakes and eating, whenever you want, has now stopped, so the baby is not being fed even when they do not need it.

# How to work out the percentage of weight loss

They are taking a feed as and when they need it. [Breastfeeding a newborn baby](https://www.nhs.uk/conditions/baby/breastfeeding-and-bottle-feeding/breastfeeding/benefits/#:~:text=Breastfeeding%20can%20help%20to%20reduce,sudden%20infant%20death%20s) provides all the nutrients a baby will need. The only thing with breastfeeding is that you can not see how much they are feeding unless you are expressing.

The best way to keep an eye on a baby’s weight loss is to calculate the weight loss percentage.

How to do this?

- Divide weight loss by the start weight then times that number by 100 this will give you the percentage.

Remember that all newborns do lose a percentage of their body weight and if you are concerned about this speak to a professional. If you want to simplify this you can probably find an app that will calculate this for you until your baby starts to gain weight.

# Conclusion

Being a new parent is not an easy task by anyone’s imagination. It is tiring, stressful, and very emotional. Many of these emotions will be good ones, happiness, proudness, love, relief, so when the worry side of [your emotional state comes into your mind](https://www.cope.org.au/new-parents/emotional-health-new-parents/), finding the best ways to put your mind at rest will be a total relief.

Technology has a big part to play in everyday life for many people, so if it makes your life easier in having this technology, why not make the most of it. For many, time is not as readily available as it is for some, so when looking for the latest help regarding your baby and its safety why not look online. Find a trusted site, look into the latest products there are, or look at the new and upcoming projects that may be launched.

These things are here to help, so take advantage of the modern world, it’s here to help. Look to others for advice on what is tried and tested and proven to work. Sites that do this in one place will stop your head from being in a spin!


When a woman is pregnant there are many checks they will need to attend throughout the 9 months. These will range from normal blood tests to ultrasound scans. The tests are done to ensure the…

How to calculate weight loss percentage for newborns using these modern apps.

---
title: "Why is Instagram such an Awesome Social Networking Platform?"
slug: "why-is-instagram-such-an-awesome-social-networking-platform-9693b3712e75"
description: "With so many social networking platforms available, what makes Instagram stand out? When Instagram first came on the scene, it looked like an app designed for kids, however as time went by we…"
image: ""
published_at: "2021-05-21T16:55:54.312Z"
author: "Paridhi Sharma"
author_url: "https://blog.betapage.co/@paridhisharma191"
collection: ""
---
With so many [social networking platforms available](https://en.wikipedia.org/wiki/Social_media), what makes Instagram stand out? When Instagram first came on the scene, it looked like an app designed for kids, however as time went by we realized how powerful it really was. At the same time, very few people would have imagined it would have grown as big as it is today.

Currently, Instagram is the 6th most popular social media platform on the web. It is believed that approximately 1 billion users actively use their accounts each month. Considering there were only 100 million Instagram accounts in 2013, the platform has been extremely successful.

Lots of People Prefer Instagram instead of Facebook
===================================================

When Facebook first began it seemed like it was a fantastic platform to keep in contact with your friends and family, post images of a night out, promote local events, etc. However, a lot of people [fell out of love with Mark Zukerberg’s](https://edition.cnn.com/2020/06/28/business/facebook-ad-boycott-list/index.html) creation for lots of different reasons including the following:

*   Videos: When Facebook allowed members to post videos onto their walls people started to watch silly videos. People found themselves spending hours staring at these clips.
*   Selling information: Although a lot of social media platforms do this, Facebook has been known to sell its member’s private information to third parties.
*   Politics: In the first few years of Instagram it seemed like Facebook was a much friendlier place. Nowadays, there seem to be people constantly promoting their political views, conspiracy theories, and those who just complain about life in general. A lot of people find themselves feeling down after spending a short time on the platform.
*   Bullying: Although bullying happens on most social networking, it seems like most of it happens on Facebook. Some people who have experienced bullying online have taken their own lives.

A lot of people like to go on Instagram because it reminds them of the early days of social networking. People seem to post happier images, like pictures of their children or pets on the platform.

Instagram allows you to Enhance your Images
===========================================

Although most social networking platforms allow users to enhance their photographs before posting them online, the features on Instagram are quite incredible. The platform helps you make a boring picture come alive. You can make a photograph taken with a mobile device look like a picture taken by a professional photographer in a matter of seconds. The editing tools are easy to use, and even those who are not computer savvy can easily improve a photograph.

To purchase a quality image editor you may have to pay top dollar. Instagram on the other hand is completely free.

Instagram users tend to Interact with the Platform more than others
===================================================================

A recent study showed that Instagram users are 58 times more likely to share an image or comment on another user’s post in comparison to Facebook. It’s hard to tell why users are more likely to engage with others on Instagram in comparison to other platforms. Perhaps people find the platform more secure or maybe it just has a friendlier atmosphere.

Although people like to comment on other users’ images, the private messaging feature is not as popular as Facebook’s messenger service. To this day, the majority of internet users use Facebook messenger, email, and Whatsapp to send private messengers to one another.

You can Increase the Number of Followers you have
=================================================

Some people are obsessed with the number of followers they have on their Instagram account. Thankfully, there are plenty of ways to [get Instagram followers](https://growthoid.com/) such as:

*   Post long captions: Before, Instagram was all about visuals. However, Instagram users want to know more about the person that is posting the image or video, or perhaps what the image is all about. Instagram has brought in a new keyword search into their platform. If some of these keywords are in your caption you can expect more people to come across your account. Most influencers try to write a caption with around 70 words.
*   Buy followers: Although this is not the best way to get followers it can work. There are private companies that will help you get a lot of new followers for a fee.
*   Promote your Instagram account on websites and other platforms: One of the best ways of increasing the number of followers you have is by promoting your account on popular websites, podcasts, web forums, chat rooms, and other social media platforms.
*   Post content that others will want to share: Posting authentic shareable content is one of the best ways to grow your following base. People can share this content by sending other Instagram users directly or by posting it on their Instagram stories.

With a billion frequent users on Instagram each month, there is a large audience out there to grow your following.

Instagram can be used to Find New Friends
=========================================

Since the Pandemic began, people have been forced to stay indoors for a long time. Without the use of technology, most of us are unsure how we would have dealt with the situation. Social networking platforms like Instagram have allowed us to stay in contact with our friends and see what they are doing without having to meet them in person.

Due to boredom and loneliness, there has been a major increase in the number of people who have been diagnosed with depression and anxiety. One of the main reasons for this is because people don’t meet their friends or family members, or make new friends. Instagram allows people who have never met in person before to communicate with each other. If you are constantly posting images of your favorite hobby, other like-minded people might find you on Instagram. You might even become good friends and start messaging each other.

Instagram Live and Instagram Stories
====================================

There are lots more features on Instagram nowadays. One of these features is Instagram Stories. From a young age, most of us enjoy reading fairy tales, while lots of older people love to read about celebrity gossip. Well, Instagram Stories allows users to post content on Instagram Stories which has become a very popular feature in recent years.

Streaming live has changed the way we use the internet. If you told people a couple of decades ago that you would be able to stream live on a social networking platform from your mobile device, very few would believe you. Nowadays, [Instagram Live is a feature that is used frequently by users](https://betapage.co/product/live-profile-for-instagram-pro). The feature is part of Instagram Stories. People use it for personal reasons but those who use Instagram for business often use the feature to sell their products.

Conclusion
==========

There have been some major changes to social media platforms in recent years. Many experts believe we are still in the stone age of technology, so we can only dream of what the future has in store for us and whether you like it or not, it seems that social networking platforms are here to stay for a long time.

It is predicted that [social networking platforms like Instagram](https://betapage.co/startup/direct-from-instagram) will implement more Virtual Reality and Augmented Reality into their platform but only time will tell. The developers of these platforms have money to burn and they are not afraid of change.


With so many social networking platforms available, what makes Instagram stand out? When Instagram first came on the scene, it looked like an app designed for kids, however as time went by we…

Why is Instagram such an Awesome Social Networking Platform?

---
title: "5 Intriguing Uses of AI in Recruitment"
slug: "5-intriguing-uses-of-ai-in-recruitment-932bf9ef18b5"
description: "Dominating the recruitment process is one example of the fast-paced advancement of Artificial Intelligence. It has its roots right from outsourcing and attracting candidates to pre-selecting…"
image: ""
published_at: "2021-05-06T13:41:32.801Z"
author: "Paridhi Sharma"
author_url: "https://blog.betapage.co/@paridhisharma191"
collection: ""
---
Dominating the recruitment process is one example of the fast-paced advancement of Artificial Intelligence.

AI is being widely used in recruiting software to optimise the recruitment process.

It has its roots right from outsourcing and attracting candidates to pre-selecting, scheduling interviews, and even analysing the [skills on a resume](https://www.hiration.com/blog/resume-skills/).

The Automatic Tracking System is one of the most commonly used AI products in the recruitment industry.

AI is proving to be a boon for the companies that hire in bulk. With the help of AI, it has become easier to keep track of hundreds of candidates and analyse the progress at each stage.

There are various reasons why AI is being used in the recruitment process, a few of them are:

*   It reduces the chances of favouritism or biases
*   To reduce the manual efforts at the early stages of the recruitment process
*   Helps to improve the productivity of the HR department
*   Aids in the selection of candidates from diverse backgrounds

Following are the 5 intriguing uses of AI in the recruitment process for 2021.

1\. Candidate Sourcing Automation
=================================

From a vast pool of potential candidates, sourcing the right candidates can be a strenuous and time-consuming task if done manually.

With so many social media platforms and job portals, it has become easier to find potential candidates but engaging with each one of them is non-practical.

AI has enabled the automation of sourcing to a great extent. It has given an opportunity to the recruiters to analyse millions of profiles of potential candidates. It analyses the skills and experiences of the candidates from various platforms and reaches out to them regarding the same.

There are many candidate sourcing tools in the market that are helping out the companies with the recruitment of hard-to-find talent. The fusion of AI software and humans has leveraged the sourcing of new talent.

The recruitment process is significantly employing AI-powered assistants also known as _Chatbots_ to efficiently engage the pipelined candidates by sending them personalised messages at the same time.

One of the most prevalent examples of these is chatbots.

*   Chatbots have become one of the initial ways of engaging visitors on the website
*   It has reduced the time of hiring by providing automated responses to the candidates
*   It has led to an increase in the number of candidates who complete the entire application process

2\. Candidate Rediscovery
=========================

In today’s job market, with so many job portals and hundreds of profiles in the database, those certain candidates that might be perfect for the job get lost in the heap.

These potentially interesting candidates are right there in front of the recruiters but they are unable to see or identify them. This is not only a waste of resources but also of time and money

Instead of getting the fresh lot interested in the job profile, the candidate rediscovery software helps you to connect with the candidates that are already in the business or have shown interest in the company before.

In this process, the software screens the data of the prior candidates and matches them to a current open position using the ATS database.

2.1 Benefits of Candidate Rediscovery
-------------------------------------

There are various benefits of rediscovering talent from the existing database:

*   It increases the efficiency of the recruitment process by short-listing candidates through automation
*   Reduces the time spent on the recruiting process also making sure that the recruiter doesn’t miss out on some of the best candidates available
*   Increases the recruiting competitiveness

3\. Candidate Matching & Ranking
================================

This is a high-quality screening of candidates for a more specific and relevant search. This helps the recruiter to focus on the quality of the new talent.

In this AI software, the system analyses the job requirements and sources candidates from various job boards that match the criteria. Not only does it match the desired skills with that of candidates’ but also evaluates the probability of a candidate accepting that position. And hence it provides a ranked list of candidates based on this analysis.

This detailed matching and ranking system not only analyses skills but also job titles, education, industries covered, experiences, certificates, licenses, and more within the same window. This gives the recruiters a comprehensive picture of the candidate.

4\. Hiring Remote Workers
=========================

After the pandemic, the working scenario has largely changed and shifted more towards working remotely. There can be various other reasons for hiring candidates from remote locations like non-availability of suitable candidates in that business area or the company deals with foreign clients and wants a candidate from the same background, etc.

Hiring remote workers is a challenge in itself because the entire hiring process is remote too. And this is when AI-powered software comes into play.

The recruiters deploy AI-powered pre-assessment tools to evaluate a candidate’s personality, skills, and organisational fit.

The use of AI for hiring remote workers has diversified the pool of new candidates which remains limited otherwise. This helps them in increasing their productivity, brand image and enhancing the workforce’s skills and talents from diverse experiences.

5\. Video Interview Tracker & Facial Expression Analysis
========================================================

Applications like Zoom, Google Meet among various other have become an integrated part of the working culture of many industries. Video interviews are rapidly becoming prevalent, especially when the industries are hiring people from different parts of the world.

It has become more feasible for the candidates as well as recruiters to save a lot of their time and energy. AI developments are being evolved by taking this thing into consideration and driving it a little further.

The video interview tracker is embedded with advanced machine learning algorithms to verify the candidates’ video interviews and analyse their behaviour.

The video interview tracker can detect foul behaviour such as:

*   If a candidate is looking away from the screen for a long time indicates the use of cheat methods
*   Any noise on the recording indicates the presence of another person to help the candidate with the interview

Along with this, the interviewer might use a dedicated AI-backed facial expression analyser in both video and in-person interviews. It helps to capture the mood of the candidate and analyse their personality.

Conclusion
==========

The AI-supported software has definitely optimised the entire recruitment process. It has helped the recruiters to expand their reach and enrich their workforce with diversified talents and experiences.

But with a wide scope of improvements, the AI-laced software is not being completely relied on. Humans still have a huge role and important say in the hiring process.

The AI technology in the recruitment process will become even more prominent and accurate in the near future. So, it is important to stay updated with the advancements through the internet or any other source to provide you a basic understanding of the current scenario of the technology being used in the hiring process.


Dominating the recruitment process is one example of the fast-paced advancement of Artificial Intelligence. It has its roots right from outsourcing and attracting candidates to pre-selecting…

5 Intriguing Uses of AI in Recruitment

---
title: "10 Recreational Hobbies You Can Do At Home During The Pandemic"
slug: "10-recreational-hobbies-you-can-do-at-home-during-the-pandemic-3f8b0551101a"
description: "Various tourist attractions, clubs, and parks have closed due to the COVID-19 pandemic. Thus, the majority of people are now stuck at home. We are recommended to get self-quarantine even though we…"
image: ""
published_at: "2021-04-23T10:23:52.852Z"
author: "Paridhi Sharma"
author_url: "https://blog.betapage.co/@paridhisharma191"
collection: ""
---

Various tourist attractions, clubs, and parks have closed due to the COVID-19 pandemic. Thus, the majority of people are now stuck at home. We are recommended to get self-quarantine even though we show no signs of illness. This is the most effective way to protect ourselves and our families from the coronavirus and to &#8220;flatten the curve.&#8221;

However, you can still do a lot of things inside the comfort of your home. To make your days more fun and exciting while you are stuck indoors, we have compiled these top hobbies you can do during the pandemic. Check these out!

# Collecting Model Motorbikes

Some people collect dolls or miniatures of their favorite characters from a television show or film. But how about replicas of your favorite [model motorbikes](https://www.frontlinehobbies.com.au/model-building/plastic-civilian-cars/bike-plastic-model-kits/)? This pandemic is the perfect opportunity to collect them. There is nothing more satisfying than collecting your dreamt motorbikes. Go and shop now online!

# Embroidery

You can start your day by creating your desired artwork using embroidery materials. Embroidery is the art of drawing with threads that offer you endless possibilities. Simple line art can be stitched, and painted murals can be embroidered to create a unique masterpiece. You can start by creating minimalist artworks such as flowers, objects, and even food. This can also help you relax.

# Bullet Journaling

Bullet journaling is one of the most productive hobbies you can do at home that helps you keep track of important events that you want to remember or the tasks that you have accomplished within a day. Journaling also helps you express your emotions and create new ideas.

Rather than purchasing a new planner, you can make your DIY journal. Choose your preferred color palette and designs. You can even add some pictures or stickers to make it more personalized. You can also make some drawings and make them creative.

# Flower Arranging

You can still show your enthusiasm for nature indoors. Floristry is a type of hobby that anyone can do using just a few simple concepts. Some several sites and books offer free tutorials for creating an intricate and superb arrangement using various types of flowers. This can also beautify your interior.

# Solving Puzzles

Solving puzzles is another excellent way to [exercise your brain](https://www.goodnet.org/articles/7-surprising-ways-puzzles-are-good-for-your-brain) while you are stuck at home. Most puzzle games are incredibly stimulating, whether it’s a classic jigsaw or a Sudoku. You can also use the internet and download some puzzle games on your phone to kill your time. To make the game more exciting, ask your family members or even your friends to solve the puzzles with you.

# Reading Books

This is the best time to read all those books you have wanted to read. Reading is also a great way to exercise your brain. Reading engages a variety of brain functions, including comprehension, fluency, and visual and auditory processes. Reading also helps you boost concentration.

You can start with self-help books, such as Nassim Nicholas Taleb’s Fooled by Randomness, Robert Greene’s The 48 Laws of Power, and The 7 Habits of Highly Effective People by Stephen. R. Covey. These books will help you improve yourself and your perspectives about life. Reading books will serve as your survival kit during the pandemic.

# Playing Instruments

Playing any instrument allows you to express yourself creatively. Certain parts of your brain are [stimulated](https://www.inc.com/john-rampton/the-benefits-of-playing-music-help-your-brain-more.html) when you play as you use your hands and memorize the necessary notes. It helps you enhance your motor skills and memory. It may be difficult at first, but once you’re used to it, it becomes your new source of happiness and growth.

# Yoga

Even if you’re staying indoors, you can always get some exercise. Your body needs movement at all times. Yoga at home improves the body’s flexibility while also improving your mental health. You can also perform it in your garden.

# Learning A New Language

Use your online resources and learn a new language. This is one of the most productive ways you can do during the whole period of the pandemic. You can start with Deutsch, Bahasa Indonesia, or Korean since most of us now are enticed by Korean dramas.

It doesn’t need to be a spoken language. You can also learn sign language. Sign language is equally fascinating to learn. Do not just put too much pressure on yourselves. It takes time to be fluent. Learning simple expressions and phrases is already fulfilling.

# Origami

You just have to prepare papers to start this art. A piece of paper offers you limitless possibilities. You can create classic cranes, various sculptures, flowers, or butterflies and put them on your wall as decorations. This hobby is addictively challenging and satisfying. You can do it with your friends, family, or even alone. You can also watch some tutorials online to start.

# Conclusion

The best way to kill time and be productive while staying indoors is to pursue your hobbies. Whether you like collecting model motorbikes, reading self-help books or novels, solving mind-blowing puzzles, and playing instruments, you can always do them freely. Your hobbies also help you survive during this time of the pandemic.


Various tourist attractions, clubs, and parks have closed due to the COVID-19 pandemic. Thus, the majority of people are now stuck at home. We are recommended to get self-quarantine even though we…

10 Recreational Hobbies You Can Do At Home During The Pandemic

---
title: "Shared Web Hosting and Things You Must Be Aware of"
slug: "shared-web-hosting-and-things-you-must-be-aware-of-a64eb49cef65"
description: "There are several different types of hosting available for your website. The most popular is shared hosting, but there are also other options such as VPS (Virtual Private Server), Dedicated server…"
image: ""
published_at: "2020-10-15T10:01:14.324Z"
author: "Ritu Verma"
author_url: "https://blog.betapage.co/@ritu_"
collection: ""
---

There are several different types of hosting available for your website. The most popular is shared hosting, but there are also other options such as VPS (Virtual Private Server), Dedicated server and even WordPress optimized hosting if you are using that particular CMS for your website.

Most people, unless they have a very advanced or high traffic website will start off using shared hosting. It’s the most affordable type of hosting, and shouldn’t be costing you more than $10 a month.

# What is shared hosting?

Shared hosting, as the name implies, is when the resources of an individual server are shared among many different people. Web hosts will create hosting packages on the server, offering clients hosting packages with various amounts of disc space, bandwidth and other such functions.

Most of the time, the resources you are allocated will be more than enough for your website, especially if it is a brand new one and not going to be getting a lot of traffic right away.

There are usually two or three different shared hosting packages available, with the difference between them being the number of websites that you can host. This usually starts at a single website and can go up to an unlimited amount.

Other differences between the shared hosting packages will include the amount of disc space you are allocated, which is where your website files, content and images are uploaded, and bandwidth, which is the traffic between the user and visitors to your websites.

# Features to look for

Not all web hosts offer the same features and options as others, so it’s important that you find a host who is generous with the features of their shared hosting, and who doesn’t try to sell you add-ons or upgrades for access to functions that other hosts offer as standard.

For example, most hosts that offer shared hosting will use the cPanel management system, which is the most popular web hosting control panel in the world and packed full of great features. One such feature is an app called &#8220;Let’s Encrypt&#8221; which allows you to generate free SSL certificates for all of your websites.

Some hosts however, would prefer to sell you their SSL certificates to use on your websites, and if you are running a number of sites, this can become quite expensive each year.

It’s important to compare features and resources of shared hosting between different web hosts, so you can work out which is the best one to use. A great place to start for host comparison is at the [**28msec**](https://www.28msec.com/) website, which is full of helpful advice and great suggestions for hosting.

Nearly all shared hosting should be offering you the abilities to create email accounts, use various content management systems such as WordPress or Joomla, as well as other standard features that are common in web hosting. Sometimes you might find you are limited in the number of email or [**FTP**](https://www.digitaltrends.com/computing/what-is-ftp-and-how-do-i-use-it/) accounts that you can create, but these are usually limitations placed on the hosting package you’ve selected.

# Things to be wary of

As with everything in life, you get what you pay for, and if something sounds too good to be true, it usually is. Web hosting is no difference, and the price you pay can have a serious effect on the performance of your website.

You will most likely have come across a number of budget or $1 web hosts, which offer to host your websites for an extremely small payment each month. These hosting accounts are usually on old servers, whose resources have been severely oversold.

With a general web host, you could have a few hundred other users on a shared hosting account, but with the cheap $1 hosting, you could be sharing the resources of the server with many hundreds, if not thousands, of other users. If everyone played by the rules and used only their allocated resources, then things might not be so bad.

However, with $1 hosting, most people who use it do so in order to exploit it and once they are kicked off the server, will simply go to another host and start all over again. Such accounts are popular with spammers, or people who create one time use parasite or [**spoof websites**](https://en.wikipedia.org/wiki/Website_spoofing), which at times, can be used to do things such as share illegal music streams, pirated software and other such things.

If you are serious about your website, then you’ll want to stay well clear of such hosts. Not only are they prone to performance issues, but your website will also be hosted in what is known as a bad neighborhood, which in turn could affect how Google and other search engines rank your website.

# Make sure the web host offers good support

One thing that you must look at when choosing a web host is their support. You will want to work with a host that has 24/7 support, and in this day and age, there is no reason why that shouldn’t be offered. If you come across a web host that has limited customer support, or who only work during office hours, then you should simply look elsewhere for your hosting.

Some hosts work with [**email**](/19-desktop-email-clients-that-every-mac-user-must-know-in-2017-5d22f3a12b7a) and ticket support, and most of the time can be very responsive, but you’ll want to check first and see just how quick and reliable such support is.

What you don’t want to happen is on a Saturday morning, you discover that your website is down, and nothing is working, and you have to wait until Monday morning before you can get in contact with someone. If you are running websites for clients, then this is a nightmare scenario, and one that you will want to avoid at all costs.

# Some final thoughts

It is important that you do your due diligence when it comes to finding a host for your website. Pick the wrong one and you could have a lot of problems in the near future. Avoid any $1 a month or lifetime hosting deals — they simply won’t be the effort when things start to go wrong. I hope you noticed that I said &#8220;when&#8221; and not &#8220;if&#8221;, as with the cheapest hosting options, you will always encounter problems.

Check out reviews and real testimonials on different websites or social media so that you can get a much clearer picture of just how well, or poorly, a specific web host performs. It might mean spending a good few hours researching different hosts, but that’s nothing compared to the amount of time you might be wasting when you have to move all of your websites over to a different host in a few months’ time if you pick the wrong one.


There are several different types of hosting available for your website. The most popular is shared hosting, but there are also other options such as VPS (Virtual Private Server), Dedicated server…

Shared Web Hosting and Things You Must Be Aware of

---
title: "Remote work post-coronavirus:How to prepare teams for a more digital workplace"
slug: "remote-work-post-coronavirus-how-to-prepare-teams-for-a-more-digital-workplace-8bf9636842c"
description: "Many businesses started moving to a digital workplace due to the COVID-19 crisis. For some, it was a matter of expanding their existing remote work policies. However, for many…"
image: ""
published_at: "2020-08-31T17:30:11.078Z"
author: "Ritu Verma"
author_url: "https://blog.betapage.co/@ritu_"
collection: ""
---
Many businesses started moving to a digital workplace due to the COVID-19 crisis. For some, it was a matter of expanding their existing remote work policies. However, for many traditionally-structured and operated businesses, it has required a lot more effort: adjusting to new ways of managing remote teams and existing work processes.

The adjustment has required shifting to a more trust-based, collaborative management style and adopting new digital collaboration tools, which are better suited for a distributed and digital workplace than spreadsheets and post-it notes. In addition, managers and employees had to find a new routine, which would allow them to work from home without interruptions.

As countries emerge from lockdowns and offices reopen, questions about working remotely remain. What is the future of remote work post-coronavirus? Should it be implemented when life is back to normal? If so, how can teams prepare for a more digital workplace?

Short answer: the workplace after COVID-19 may never be the same.

The future of remote work post-coronavirus: here to stay
========================================================

Remote work is often associated with cutting-edge startups and tech companies. In fact, Facebook recently announced that its employees could work remotely until the end of 2020. Twitter went a step further, implementing permanent remote work policies.

But the trend goes beyond that. A recent poll by research firm Gartner found that 48% of employees are likely to work remotely at least part time post-coronavirus, compared to 30% before the outbreak. According to a US survey by remote talent platform Upwork, 61.9% of hiring managers say their workforce will be more remote in the future.

While remote working was economically essential during the lockdown, it is here to stay post-coronavirus due to a number of factors, productivity being key. The aforementioned Upwork survey found that one third of managers noticed an increase in productivity as a result of remote work. This is echoed by Stanford University research, which shows that the stigma associated with remote work that existed before COVID-19 has largely disappeared.

Other benefits of remote work for companies include: lowered business expenses (office space, equipment, travel and relocation costs), the ability to recruit top candidates regardless of their geographic location, as well as improved employee satisfaction and retention rates. A joint report by TV station CNBC and polling platform SurveyMonkey found that the Workplace Happiness Index for remote workers measures 73 out of 100, while research by videoconferencing company Owl Labs indicates that remote workers are 13% more likely than onsite employees to stay in their jobs long term.

Preparing for a more digital and distributed workplace
======================================================

The COVID-19 crisis has accelerated the shift to remote work that was already present before the outbreak. However, successfully implementing remote work long-term will require new operating models and the right digital tools for collaboration and work management.

First, employees need to be empowered to manage projects on their own terms. This calls for a new operating model based on increased flexibility, agile processes and focus on outcomes, as opposed to imposing fixed ways of working already decided by upper management. In other words: less micromanaging, more autonomy and collaboration.

And second, an integral part of working with partially or fully remote teams is providing them with a mix of digital tools: asynchronous (email, message boards) where communication does not take place at the same time, synchronous (chat, video conference) for real-time interactions, and work management software for keeping track of projects and files.

The physical office is unlikely to disappear, but the remote office will be more common post-coronavirus than ever before. We’ve been shown that remote work is not reserved for tech companies only, but can benefit more businesses than previously believed, if done right.

Don’t fear remote work, but get ready to address its challenges
===============================================================

With research pointing to higher efficiency rates and employee satisfaction, remote working shouldn’t be feared by leadership. However, in order to successfully migrate to remote work — especially full remote — it is important for companies and individual managers to recognize its challenges and devise a structured approach to address them.

**Some things to consider both on the business and societal side:**

1.  **Introduction of new digital tools:** Adopting these tools will require clear guidelines and commitment from leadership in order to make sure that they are used to their full potential and to avoid any employee frustration resulting in decreased productivity.
2.  **Building team togetherness:** With some or all team members not occupying the same physical space, sometimes living in different timezones, team leaders should consider introducing activities that would give people a chance to connect (e.g. virtual happy hours) and talk about other topics besides work.
3.  **Employee well-being:** There needs to be an active investment in workers’ well-being. With remote work, the boundaries between private and work lives may be blurred, and some team members may find the switch to remote work challenging. It is then important to check in with them and offer guidance or support when needed.
4.  **Hiring globally:** Even if country borders disappear thanks to remote work and the ability to run recruiting processes virtually, how do you measure up on the global scale? Will you be able to compete with regions that have higher salaries and more robust benefits packages, including the number of vacation days? There is also the ethical question of hiring people from regions with lower salaries or recruiting contractors on a freelance basis (i.e. without benefits) to cut costs.
5.  **Security:** Another ethical consideration is the surveillance software, deployed by some companies to monitor employees. Additionally, companies need to take into consideration the security of their remote infrastructure to avoid cybercrime.

Remote work is here to stay, whether companies go fully remote or adopt a flexible, hybrid workplace model. In order to succeed in the new normal, the best thing to do right now is to plan for the long-term instead of waiting to see how things unfold.

**About the author:** Pola Henderson is the Content & Community Manager at [Digicoop](http://digicoop.io/en/?utm_source=BetaPage&utm_medium=article&utm_campaign=BetaPage_August), a remote-first cooperative (employee-owned) company in France that develops collaborative online tools for teams, including the work management and team collaboration platform [Kantree](https://kantree.io/index?utm_source=BetaPage&utm_medium=article&utm_campaign=BetaPage_August).


Many businesses started moving to a digital workplace due to the COVID-19 crisis. For some, it was a matter of expanding their existing remote work policies. However, for many…

Remote work post-coronavirus:How to prepare teams for a more digital workplace

---
title: "New era of work management: How Kantree by Digicoop is shaping the world of work"
slug: "new-era-of-work-management-how-kantree-by-digicoop-is-shaping-the-world-of-work-2036fd1f9c14"
description: "Even before the Covid-19 outbreak, the workplace was becoming more digital and remote. Traditionally-structured work environments began giving way to more flexibility, distributed teams, and…"
image: ""
published_at: "2020-08-31T17:23:02.416Z"
author: "Ritu Verma"
author_url: "https://blog.betapage.co/@ritu_"
collection: ""
---

Even before the Covid-19 outbreak, the workplace was becoming more digital and remote. Traditionally-structured work environments began giving way to more flexibility, distributed teams, and collaboration-based management models. The new normal is here to stay.

Here at [Digicoop](http://digicoop.io/en/?utm_source=BetaPage&utm_medium=article&utm_campaign=BetaPage_August), the startup behind the work management and collaboration platform [Kantree](https://kantree.io/index?utm_source=BetaPage&utm_medium=article&utm_campaign=BetaPage_August), we have been operating as a remote-first team since the beginning, i.e. 2015. While we don’t expect that all companies will adopt the fully remote model, we believe that a more flexible work environment is not only possible, but beneficial to companies of all sizes.

It’s evidenced by the fact that since the coronavirus outbreak, we have seen a 30% increase in Kantree Enterprise users, i.e. those companies who have adopted our platform as their go-to solution for organizing and managing cross-functional projects. For them, Kantree has become an essential part of the switch to remote work during the pandemic.

# Workplace post-coronavirus: more digital and distributed

Working remotely has been a staple in the tech industry and it often associated with Silicon Valley companies. However, 2020 has shown that a flexible workplace is not reserved for startups. Prior to Covid-19, managers in traditionally-operated companies often hesitated to relax the structure due productivity concerns. But the sudden shift to the digital office demonstrates that (1) remote work can be beneficial to more organizations than previously believed, and (2) workplace flexibility leads to higher productivity rates and job satisfaction.

Lots of research supports these observations:

1.  A two-year study conducted by the Stanford University found &#8220;a 13% improvement in performance&#8221; from employees working remotely. Further research by economists from Stanford shows that the pre-coronavirus stigma associated with remote work has diminished following the widespread adoption of the digital office.
2.  According to a survey by remote talent platform Upwork, one-third of hiring managers in the US report an increase in productivity, while 61.9% say their workforce will be more remote going forward. Research by videoconferencing company Owl Labs found that remote employees are 13% more likely to stay in their jobs long term.
3.  Prior to the Covid-19 crisis, studies already indicated the new era of work management. A 2019 report by Upwork found that 73% of teams would include remote workers within a decade. It cites more Millennial managers as a key factor in the switch, as they are more likely to prioritize remote work, flexibility in the workplace, and online collaboration tools.

# New tools for more digital and distributed teams

The future of work and in particular the post-coronavirus workplace — more distributed, digital, and agile — requires a new breed of collaboration tools. The lack of the right solutions means that companies are still stuck with spreadsheets, post-it notes, time-consuming status meetings, and over-reliance on email. This situation hinders the emergence of self-organizing teams, where work processes are not pre-determined by upper management.

At the core of working with partially or fully-distributed teams is the following combination of digital tools: asynchronous (such as email, discussion boards) where team communication takes place at different times, synchronous (e.g. chat, video conferencing, white boards) for real-time interactions, and work management platforms for collaborating on projects.

A successful adoption of these tools across the company requires the buy-in of everyone in the organization. In order to avoid confusion, employee frustration, or reverting to a system where not all work is digitized and accessible, there needs to be an active effort to make the transition smooth. This may involve putting together clear guidelines for using the tools, training sessions for both employees and managers on the new processes, and a mindset where the learning of new digital skills is a priority for all, regardless of their experience.

# How Kantree democratizes the workflow

As a truly powerful and flexible collaboration platform, Kantree introduces a new ecosystem to unleash collective intelligence. Thanks to plug-and-play project templates and the most advanced customization options, teams are empowered to organize their work as they wish, without the need for tech assistance. Whether they are product developers, SCRUM masters, human resource managers, in-house marketing teams or agencies, Kantree allows them to take full control of their workflows to efficiently plan, track, and collaborate on projects.

That being said, digitizing all aspects of a company may be a daunting task. It should not be expected to be done all at once or the right way on the very first try. Kantree is made to let teams digitize their processes by themselves, without the need for investing in several custom solutions.

In our own company, Digicoop, the intention from the start was to create a work environment with more autonomy and a shared responsibility. Our founders wanted to create products that would empower individuals, not just managers, and have a positive impact on organizations. We operate as a worker cooperative (i.e. a company owned by its employees) and Kantree’s functionality is driven by our co-op values: collaboration, flexibility, and self-management. We believe that with this freedom offered by Kantree, teams feel more assured and deliver better outcomes, allowing companies to fully benefit from their skills.

# New management approach: more collaborative and transparent

In the new era of conducting business, work needs to be digitized and accessible to all, regardless of physical location. But it’s not enough to provide these solutions, which many companies began doing during the pandemic. The changing workplace also calls for creating an environment where teams are empowered to take control of their processes.

At Digicoop, our team is distributed around France and we occasionally work from other locations. We have the flexibility to come to the office or work remotely. There is no fixed start or finish time, what matters is that work gets done. Each team member has the ownership of his or her projects, there is an emphasis on self-management, collaboration, and accountability, the core value in a worker cooperative.

This approach can equally benefit teams in more corporate environments. It’s an opportunity to create a company culture where employees feel more connected to their work, and therefore more likely to stay in the long term, lowering your turnover rates and costs. By giving them more autonomy, encouraging to self-manage, and showing that you trust them to do their job well, you empower them to be productive and deliver their best work.

Based on our experience, we strongly believe that forward-looking organizations must rethink the way they operate to make room for more flexibility, transparency, trust, and employee involvement in order to stay competitive in the global market post-coronavirus.

**About the author:** Pola Henderson is the Content & Community Manager at Digicoop, a remote-first cooperative (employee-owned) company in France that develops collaborative online tools for teams, including the work management and team collaboration platform Kantree.


Even before the Covid-19 outbreak, the workplace was becoming more digital and remote. Traditionally-structured work environments began giving way to more flexibility, distributed teams, and…

New era of work management: How Kantree by Digicoop is shaping the world of work

---
title: "10 Best SaaS Website Builder Platforms for Free"
slug: "10-best-saas-website-builder-platforms-for-free-4d33788f04f2"
description: "Every business requires a website to survive in the current digital ecosystem. No business can succeed without online presence. The list is long — you will require a website, blogs, forms, social…"
image: "https://blog.pitchwall.co/uploads/1*OS3AksXBBzv8tsXQ4mYdXQ.jpeg"
published_at: "2020-07-23T10:40:04.590Z"
author: "Ritu Verma"
author_url: "https://blog.betapage.co/@ritu_"
collection: ""
---

Every business requires a website to survive in the current digital ecosystem. No business can succeed without online presence. The list is long — you will require a website, blogs, forms, social media, and SEO optimization and much more to get noticed by your customers to stay in business.

Fortunately, you don’t have to be a pro in website building to create your business site, and not every company has a budget to get a new website created by professional developers. You can easily use a free SaaS website builder to give your business an online presence with all the basic tools you need to get up and running.

Here are the top 10 **SaaS website builders for free:**

1.  **Wix**

Wix is [the best free website creator](https://www.beautifullife.info/web-design/best-free-website-builders/) if you’re looking for ease of use. One of its best features is that Wix offers more than 500 designer templates to choose from. Each template is highly customizable. You can also access over 100 fonts. You can upload your own as well, in case you don’t like any of the fonts available.

Wix is one of the easiest DIY website builders with the scope to integrate animations, videos, etc. These features increase the engagement quotient of your website. If you’re not comfortable with the DIY approach, Wix ADI (Artificial Design Intelligence) will design a website for you. If you are a tech-oriented person, on the other hand, Wix offers Corvid. It is a free development platform for advanced web applications.

**Pros**

- Creating websites on Wix is super easy, even if you do not know how to code
- Wix facilitates automatic backup, ensuring your data is safe
- users vouch for its efficient support team
- The SEO features get your website ready for basic search engine optimization and visibility

**Cons**

- You cannot change the template once your website is live and you cannot export your website to any other platfor
- For freedom from Wix ads, you need a paid plan
- The free version does not offer payment support and Google analytics
- The bandwidth ranges up to only 500MB.

**2\. Weebly**

This platform has a user base of more than 35 million websites, making it one of the most trusted, user-friendly, and strong website building platforms. You can design and build blogs, e-commerce stores, or personal websites without having to code.

Up to 500 MB storage, ease of use and customization, and inbuilt SEO support are some of the preferred features. One great feature of Weebly is that there is no restriction on exporting your website to other platforms.

**Pros**

- Weebly (free) provides free website hosting, 500 MB storage space with lifelong services
- Mobile optimized
- Easy access to chat and email support, and to Weebly’s community forum
- This platform also offers a lead capture feature with contact forms

**Cons**

- You will not be able to customize the domain name, which means your website URL will be a subdomain of Weebly
- Advertisements are automatically added to your free website
- There are only 35 templates to choose from
- Image editing options are also extremely limited
- User reviews reflect that the loading speed gets slower as the distance with the U.S. increases.

**3\. WordPress.com**

With over 1.2 billion active websites, WordPress is the most preferred option amongst [free website builder software](https://www.webbuildersguide.com/free-website-builders/). It is released under the GNU General Public License, which implies that there are no restrictions involved in downloading, editing, customizing, using, and selling codes as long as they release it under the GPL license.

There are many free themes to choose from with easy customization options. Efficient onboarding support, 3 GB storage space, inbuilt analytics, and good loading speed are some of the best features of WordPress. Robust customer support is another big advantage.

**Pros**

- Most WordPress designs and themes are responsive making it mobile-friendly from the start
- Websites created on this builder platform are SEO-ready
- The codes are favored by Google Indexing with customizable SEO components

**Cons**

- Although the website is free, many themes and plugins are paid
- With more than 20% of websites being built on this builder platform, it is a prime target of hackers
- Customer support is not very helpful if you are using the free version, making it difficult for website owners

**4\. Webnode**

If you are planning to build multilingual websites, Webnode is the website builder platform for you. Webnode supports more than 20 languages and interestingly extends support in all of them.

This platform also offers more than 100 customizable templates to choose from, and 100 MB storage with 1 GB bandwidth. Integrated SEO and Google Analytics support are bonus points. No ads ever and the option to create an unlimited number of pages are also great features.

**Pros**

- Several template with responsive designs
- No ads ever
- Integrated SEO and Google Analytics support
- Multilingual support with 24 language options
- Unlimited number of pages
- The sitemap for your website will be automatically adde

**Cons**

- Webnode supports basic blogging features and only 100 MB storage space.
- Support team accessible only through emails
- Templates aren’t all that great

**5\. Strikingly**

If you want to build a free website really quick — this is the website builder platform for you. It has a plethora of templates, with excellent customer service. Established in 2012, this platform has also gained in popularity as it is meant for beginners with no technical knowledge.

The focus is on speed — getting your website created and live fast. So, the templates are sleek, but limited scope to customize them. A bonus point is that the free plan includes one store with one product.

**Pros**

- The template designs are mobile-friendly
- This website builder is great for single-page website
- You can open an unlimited number of sites for fre
- 500 MB storage per site with 5 GB bandwidth per mont
- 24x7 support

**Cons**

- Strikingly has very limited customization option
- You can only do basics like altering text size, replace images, and add a few new section
- Call-to-action button is available only in the paid version
- Only one-page websites are possible

**6\. Webflow**

If you do want to follow templates and create and design something of your own, then this website builder is the perfect choice for you. Although the website foundation consists of templates, Webflow gives you the freedom to opt from hundreds of professionally designed templates and then customize it.

Experts say this may not be the best for beginners, but it is a great platform for designers who want a lot of flexibility with customization. Up to 2 free projects (websites) with a two-page limit are available. Its client billing support is a big help. Sound onboarding support and inbuilt with helpful tutorials and guides are beneficial. Inbuilt SEO support is also available.

**Pros**

- Webflow facilitates you with the power of HTML, CSS, and JavaScript
- Code will be generated automatically, instead of you having to write it line by lin
- Sound onboarding suppor
- Automatic backup
- Dependable SEO feature

**Cons**

- A ‘made in Webflow’ icon will forever appear on your website if you decide to use the free versio
- You will have to opt for Webflow as a host and hosting is a paid feature
- The learning curve can be difficult to navigate for beginners

**7\. SITE123**

Responsive web design, SEO optimized, free hosting, free image and icon library, multilingual website, and so on — if you expect your website to have all these features and more, then SITE123 is for you.

Designed for do-it-yourself beginners, it’s a fast-growing platform. Easy integration of third-party tools and good blogging support are two other pros. Step by step tutorial with robust support through 24x7 live chat helps fast setting up.

**Pros**

- Access to professional fonts, customized forms, social media integration, **free SSL certificate**, and much more.
- Choose between building one page or a multipage websit
- Ability to schedule blog posts, auto-confirm comments, RSS, and creative blog template
- 500 MB storage with 1 GB bandwidt
- Free images and icons librar

**Cons**

- You will not be able to change the templates, once your site is liv
- This website builder does not allow much creative freedom and flexibility
- Premium plans are expensive as compared to competitors

**8\. Bookmark AI Website Builder**

You can build a website well within a couple of minutes — yes, it is possible, if you choose Bookmark. This smart AI website builder asks smart questions (not cumbersome) and helps build the easiest, fastest and beautiful websites.

The AIDA (Artificial Intelligence Design Assistance) feature of this platform makes it suitable for both beginners with no technical knowledge, and professional website designers. Engaging e-tutorials, flexible design options, and 500 MG storage with 1 GB bandwidth are some of the advantageous features.

**Pros**

- The website builder allows text, images, videos, and much more to be dragged and dropped directly on to the webpages
- You have access to some advanced features such as event registration forms, eCommerce stores, third party tools, and so on if you choose to build your website on this platfor
- 500 MB storage with 1 GB bandwidt
- Free SSL certificatio

**Cons**

- Editing options are multiple, making it difficult for you to understand where to start fro
- Page loading time can be slow
- Signature fonts in the visual editor are too small

**9\. Google Sites**

Google acquired Jotspot in 2006 to reintroduce it as Google Sites in 2008. Recently, in true Google style, an all-new version has been launched while the Classic Google Sites coexist. You can build a website if you have a Google email account.

This platform makes building stunning websites effortlessly. This platform is free with unlimited use, traffic, and websites — only the Business websites are paid. The newer version looks more modern while the classic version has some extra features. It uses your existing Google account so that you get 15 GB storage space. Easy integration of all Google products, including Google Analytics, is a major advantage.

**Pros**

- The websites built on this platform are automatically integrated with Google’s products
- Your website is automatically backed-up on your Google Driv
- You can access it on-the-go on any devic
- The websites are simple, and you can easily build a multi-page functional website quickly and easil

**Cons**

- The design options and template customizations are limite
- No adding or editing CSS
- Although the templates are beautiful, editing the layouts or any core parameters is prohibited by Google
- With Google — you never know when they’ll make the version obsolete

**10\. Webs**

Websites you build on Webs website builder platforms are SEO friendly, mobile optimized, and include your social networking IDs with social icons. The focus here is to provide a user friendly DIY website builder interface with an easily navigable learning curve.

Customizable templates, an SEO Booster feature, and social network integrations are the key USPs of Webs. Users can try out the free plan using which they can create a basic website, although with Webs advertisement banners visible on pages.**Pros**

- It allows you to create websites through a drag-and-drop interface
- The themes are professionally designed
- The range of SEO features makes it easy for beginner

**Cons**

- Access to limited functionalities
- The builder’s banner is displayed at the bottom of the screen of your website
- You cannot customize your domain name — it will appear as a subdomain of Webs platform

**Which website builder should you choose?**

Among all these SaaS website builders, we recommend Wix as the most useful option, considering some time in the future you’d want to upgrade, and hence need a builder with the full range of features, available at a reasonable price.


Every business requires a website to survive in the current digital ecosystem. No business can succeed without online presence. The list is long — you will require a website, blogs, forms, social…

10 Best SaaS Website Builder Platforms for Free

---
title: "How to choose a data discovery tool?"
slug: "how-to-choose-a-data-discovery-tool-430e8c82ea2f"
description: "We are in the environment where anything possible is digitized into data. It forms a massive repository, so we need an AI advanced data management tool to manage an immense volume of data. Data…"
image: "https://blog.pitchwall.co/uploads/1*UW7UU68GQXc932Xlq9Oksg.png"
published_at: "2020-07-09T11:58:17.121Z"
author: "Ritu Verma"
author_url: "https://blog.betapage.co/@ritu_"
collection: ""
---

We are in the environment where anything possible is digitized into data. It forms a massive repository, so we need an AI advanced data management tool to manage an immense volume of data. Data processing tool is customizable and analyzed based on the user’s perspective. This is also known as a tool for data discovery. Simply stated, the data discovery tool is a program to compile and merge data from multiple sources to recognize connections to commonalities between them. The key functions of the data discovery tool are data collection, data visualization, visual analyzes and sophisticated data methods. Data discovery tools are used mainly as part of software solutions for business analytics. Data discovery is a concept correlated with Business Intelligence. It is the method of gathering and consolidating data from different databases and silos into a single source that is quickly and immediately computable. Data visualization now goes beyond conventional static records. Data discovery offers a mechanism for businesses to access the information discovered inside their data and rely upon them. Data discovery allows businesses to promote and improve the analysis it converts messy and unstructured data.

In certain instances, tools for data discovery are bought by organizations which should have the ability to implement into the conventional BI systems to address data access, data preprocessing, and data mining issues. Solutions for data discovery were indeed a great boon for smaller firms that can’t even afford complex data storage facilities and lack the skills to develop them. The [automated data discovery](https://www.octopai.com/data-discovery/) software market is diverse and widely decentralized. There are other different data discovery &#8220;varieties,&#8221; and several usage instances whereby each variety better fits than the other.

# A Data discovery tool must allow businesses to benefit below insights.

Data discovery is a mechanism where the interest found in data can be released. To perform properly it takes a substantial investment in time, resources, and money. Data enters an unorganized and non-usable research. Raw data is collected and transformed through the data exploration process to produce actionable data and recommendations, guiding strategic decisions on a regular as well as a long-term basis. While the descriptions of the operations of each organization would behave differently depending on the resources at their fingertips.

**Gather functional insights**

The first step in the process of data exploration is to collect the correct data at one location. Data, distributed through various sources, should be put in a specific location where research can be carried out. An operational analyst who needs to know how behavior patterns could affect sales needs to combine forecast data with CRM sales data. The data from such sources must be combined and viewed as one while it is securely stored. The data discovery process instantaneously unlocks important information within large amounts of data from the strategic objectives to trends and data sets. Data discovery tool must take large amount of data and develop in ways that enable users to access and understand the knowledge hidden within it.

**Save Time**

Although analytical tools allow data to fit a specific format, data is sometimes stored to satisfy certain requirement. To promote its analysis, data discovery tool should aggregate and transform the data from multiple sources and from diverse structures. This includes in choosing the appropriate data handling tool to get the data in the correct format for analysts in short time. Offers apps for data cleaning and planning, as analysts cannot count on sources of data being pre-integrated with just a semantic Layer. Such apps are intended to stabilize proportions, delete leading gaps, check links reliability on the fly.

**Data scale across teams**

Supports open access to sources of data, rather than confining accessibility into the semantic Layer. Tabular data support (.csv,.xlsx, etc.) is practically universal, as is Sql server support. Beyond this, the variety of data sources that a tool may access seems to be a point of comparative advantage in total. Data is robust and contains details and could be used in several applications. Firms or consumers may take various approaches to use the same data and generate significant insight. Data discovery tool should enable this process and provide a clear view of the reality to all users.

**Data Cleaning and recycle**

Raw data extracted from various sources are rarely analyzable as-is. Data must be collected and configured in ways that enable effective and accurate evaluation. Marketing researchers must disintegrate free-response results to detect flaws and characterize feedback in survey revisions. For accurate research, a user who misspells their state or chooses the abbreviation must be standardized within the tool. Analysis of the data is a constant process. Current data needs to be cleaned, preserved, and made usable for future as the new data is obtained. Data analysis uses both new and past data, so that it can be replicated efficiently on a grid.

**Share data**

For data created and free of irrelevant or unnecessary data, it must be circulated for those within the company. Since this data is the one version of the facts, it can be leveraged in diverse situations. Individuals can view data from various directions and personal experiences and generate detailed insight around it. Although a data analyst and data engineer will study various aspects of data, each will have its own interpretation of the data to accomplish this, we have the AI integrated discovery tool. It shows the right level and their standpoint of data interpretations on the shared data.

**_Safe Storage_**

We would have the necessary monetary and resource time utilized on developing many customized clusters of data, which may be used for cross reference or future business in large firms. These data need to be stored in a secure data farms and non-penetrable from outside the organization. Collect statistics in RAM (random access memory) instead of committing it to disk. This gives them the processing power to combine huge amounts of data on a recipient’s laptop, instead of making the database combinations like traditional Data mining do.

**_Statistical data-manipulation reporting (visualization)_**

Provides access to and interpretation of data from sources and graph interpretation in data. You may simply tap on a wedge of a pie chart to dive deeper, rather than drafting a query, or select a heat-map analysis for your results seamlessly.

**How distinct is conventional BI programs than the data discovery tools?**

Look at the past of BI solutions is a straightforward way to capture the differences.Traditional BI structures have become an effort to overcome the challenge of writing SQL queries to access data contained in various relational databases, such as inventory statistics, consumer details, delivery records etc. Before BI, users will have to be very knowledgeable with SQL to get the data out of these databases that they needed. Data Integration frameworks thus mapped a layer of common business terminology (defined as semantic layer) to the storage systems of the relational databases, enabling users to access and merge data without requiring SQL at all.

**Traditional BI Semantic Layer**:

When the semantic layer is structured around the entity, the routes taken by researchers to collect and merge data are frozen. For example, if the company considers &#8220;stores&#8221; as a subcategory of &#8220;branch,&#8221; and &#8220;branch&#8221; as a subgroup of &#8220;retail location,&#8221; thus neglecting to put &#8220;consumer&#8221; into this structure, combined observations of sales and customer data may become incredibly complicated.

There are a wide range of data discovery systems, which means it’s unfair to list unique features. Let us take a glance, alternatively, at the wider functionality that characterizes these platforms.

&#8220;AI-based&#8221; data exploration applications actually utilize users’ top spot patterns for machine learning, rather than requiring users to find trends themselves by visual inspection. Such tools instead produce data visualization and can also formulate the trends they identify for users in literary style (for example, they will provide a comment stating ‘in Kansas retail store the Q2 sales are down by 3.01% that are operated by A, B and C sellers’). Examples of data discovery tools focused on &#8220;AI&#8221; include IBM Watson, and Beyond Core from Salesforce.

Humans will need to analyze the trends and be sure they are meaningful, so after a sequence is found; users will begin to improve the study by addressing new application questions, equivalent to the process of a data visualization interactive interface. Frameworks which are based on the &#8220;AI&#8221; Dynamic data processing technologies will be used to benefit developments by machine intelligence. This typically requires alignment with a range of several other tools and techniques covering from its predictive scripting language &#8220;R&#8221; to Apache Spark — a mechanism for machine-learning programming algorithms in cloud computing environments.


We are in the environment where anything possible is digitized into data. It forms a massive repository, so we need an AI advanced data management tool to manage an immense volume of data. Data…

How to choose a data discovery tool?

---
title: "Teaching Platforms for Effective Online Learning"
slug: "teaching-platforms-for-effective-online-learning-ebbbecbdee85"
description: "If you are looking to enhance your classes or produce effective online courses for you students, take a look at these online learning platforms for educators. Check it out. Teaching online has become…"
image: ""
published_at: "2020-06-01T16:32:34.297Z"
author: "Ritu Verma"
author_url: "https://blog.betapage.co/@ritu_"
collection: ""
---
If you are looking to enhance your classes or produce effective online courses for you students, take a look at these online learning platforms for educators. Check it out.

Teaching online has become very much the norm as of late on a world-wide scale. If you are teaching online or thought about supplementing your in-class studies with some online components, there are some teaching tools that you can make use of in your classes.

Even though having the [best laptops for teachers](https://www.netbooknews.com/reviews/best-laptop-for-teachers/) at your disposal is a step in the right direction, there are still some tools you can utilize. As long as each student has a laptop designed for students, you will be able to make use of some online platforms that can help you with your lessons.

**Eight Online Teaching Platforms**

Here are some of the best platforms online Educators want to explore so that you can offer your students. Many of these platforms can work on both [laptops and tablets for college](https://www.netbooknews.com/tips/tablet-laptop-college-students/). Have a look.

1\. Udemy
=========

This is one of the massive online teaching platforms there are. With over two million students and over 13 000 courses, you won’t have trouble supplementing your curriculum. Students will have access to robust lectures, PowerPoint files, documents, audio, and so much more. The platform is free of all instructors to create their courses. It is a very professional looking platform.

Your students will be able to learn anything from simple cooking classes to complex math classes. This platform allows you to fully customize your course according to what you think is best for your students. You can offer a small fee for your courses, or you can upload them for free. It is entirely up to you.

2\. Open Learning
=================

This platform is very easy to use. You can easily create your course content and teach it as well. Social engagement is the key to this platform’s success. You will be able to teach online while engaging your students in a social environment at the same time. You can teach anything from cooking classes to in-depth subjects in physics.

3\. Learnopia
=============

As a free online learning platform, instructors are enabled to design and offer courses using a combination of techniques. You can use audio, video, presentation files, documents, and even PDF’s if that is your preferred method. You even have the option to offer multiple-choice tests. You can choose to offer your classes for free, or you can charge a fee for your instructions. That is entirely up to you.

Your students will feel engaged and be able to increase their understanding as this platform caters to learners of all types. No student will get left behind with the long list of resources educators can use on this platform.

4\. Learn Worlds
================

What makes this platform interesting is that you have many interactive tools at your disposal. You can use e-books, videos, and many other types of teaching techniques. You can even use gamification if it will engage your students more. There are a lot of opportunities to create interactive lectures that will encourage social learning for all your students. Once your course is set up, you can personalize the domain if you want too.

5\. Teachable
=============

Formerly known as Fedora, this platform allows you to create and sell online courses. You can create your course materials using a variety of media. Use videos, audio, and much more to create a course that will engage your students in interactive learning. You can even customize your course by branding them or adding a logo and launch it for the world to devour. The platform even offers you some learner analytics to help you adjust the course accordingly. It is an effective learning platform for students of all learning styles.

6\. Teachers Pay Teachers
=========================

This particular learning platform is ideal for educators to help each other out. What you can do on this platform is to share your teaching materials, lesson plans, and much more with other teachers. Being able to share all your resources is a fantastic thing you can do to enhance the educational experience.

Using this platform, you can share all your tools, from media to entire learning kits. You can post videos, learning kits, study guides, and clip art with other teachers. You can set a fee for your work and materials that allow another teacher to pay you for your help.

7\. Thinkific
=============

Thinkific is a mainly free online teaching platform. It allows you to create and distribute materials online. This platform is designed with a variety of different industries and educational needs in mind. This platform works on what is called a freemium model.

The basic model is free, and there are paid subscriptions that offer you the majority of all the tools you could possibly want for making and distributing online courses. You can offer student assessments along with much more. The robust features will offer both students and teachers alike some excellent resources.

8\. HelpHub
===========

This platform is designed mainly for tutoring online. For those students who need extra help or a bit more instruction, this platform is ideal. You will be able to connect tutors and students over an online messaging system instantly. There is also the possibility of group tutoring sessions.

HelpHub takes a casual approach to teaching and learning. Your students won’t feel like they are in a class as they will be able to see tutors who are online and get them to start teaching right away. Even if all you have is a question, you can pose it, and someone will usually reply right away.

Conclusion
==========

In today’s technological world, everything is changing. There are becoming more and more ways you can connect with others without having actually seen them in person. Using any of these online teaching platforms, you can engage with your students, gain new students, or help out other educators in a unique and fully immersive way.

If you want to conduct online classes or help others, using any of these eight platforms is the way to go. Regardless of what type of laptop or device you own, both students and educators alike can benefit from these online teaching tools.


If you are looking to enhance your classes or produce effective online courses for you students, take a look at these online learning platforms for educators. Check it out. Teaching online has become…

Teaching Platforms for Effective Online Learning

---
title: "Exam Dumps: Your Secret Weapon to Pass Microsoft 98–365 Exam"
slug: "exam-dumps-your-secret-weapon-to-pass-microsoft-98-365-exam-ceae878c4728"
description: "If you are determined to learn more about Microsoft features and technologies, then you most probably have identified the MTA certification to help you leverage your skills. Adding the Microsoft…"
image: ""
published_at: "2020-04-29T06:30:36.460Z"
author: "Ritu Verma"
author_url: "https://blog.betapage.co/@ritu_"
collection: ""
---
If you are determined to learn more about Microsoft features and technologies, then you most probably have identified the MTA certification to help you leverage your skills. Adding the Microsoft badge to your resume can significantly increase your chances to apply for a better-paid job. The Microsoft 98–365 exam is one of the necessary steps you need to follow to get closer to obtaining the MTA accreditation as it will help you strengthen your skills in administering Windows Server.

Thus, this article will give you more information on 98–365 test. We will also offer details on the available training resources and will share a secret resource to help you get the passing score from the first attempt. So, are you ready to learn more about how exam dumps can help you get an advantage over your competitors? If yes, let’s get started then.

**Microsoft 98–365 Exam Structure**

The Microsoft [ExamSnap Practice Test](https://www.examsnap.com) exam is suitable for those candidates who want to strengthen their knowledge of administering Windows Server concepts and features. Candidates should have past experience working with different Windows Server tools. The test will contain items focusing on the following concepts:

*   Understanding how to use and install device drivers and other installation options;
*   Identifying and understanding various application servers and Web services.
*   Understanding and managing Active Directory features;
*   Storage management and deployment, with different usage scenarios;
*   Understanding different concepts related to server management performance;
*   Troubleshooting and securing server maintenance.

The fee that applicants need to pay to take 98–365 exam is $127. In the main test, you’ll have to solve from 40 to 60 tasks within 45 minutes. Also, this exam is part of a series of tests that candidates can choose from to pass to obtain the MTA badge. Exam-takers will need to opt for only one test out of 12 before they become Microsoft-certified. And though this badge is for newbies, it will equip you with the necessary knowledge to move further and ease your way to opt for the professional-level badge- MCSA. As the certification path is rather not easy, you should get ready to study hard for your exam and obtain the passing score. Keep reading to discover how you can advance your skills to succeed in 98–365 exam without emotions.

**Obtain the Passing Score in 98–365 Test with Microsoft Resources**

Microsoft is the official training resource that students can use to understand 98–365 topics better. It offers in-depth information on the exam’s structure, helping them identify the concepts that will be tested on the exam day. When it comes to available training options, candidates can start by reading the forums dedicated to 98–365 test. In addition, they can get in touch with past successful test-takers and find valuable insights on how to train for this assessment. Also, the forums are a great opportunity to discuss with other applicants and share knowledge and training resources with them.

You can also get used to the test environment and difficulty level by evaluating your knowledge via the Microsoft official practice test. You can evaluate your success level on 164 questions which will take you through the different topics included in 98–365 exam which are very similar to those that you will receive on the exam day. Also, you will receive a detailed explanation for all your answers, helping you identify the topics where you need to study harder. The practice test has the Certification Mode incorporated, helping you experiment real assessment conditions and time yourself while answering questions. Apart from the resources provided by the vendor, you can also take a look at Amazon and buy books related to the topics evaluated during 98–365 assessment. Also, the videos available on YouTube can help you understand the IT concepts better [https://www.certbolt.com/.](https://www.certbolt.com/)

While it is important to study hard for 98–365 test, you should also make regular pauses and rest as much as possible. A stressed and tired body and mind won’t help you get the passing score from the first attempt. Experts recommend that you should take a good night’s sleep before the exam day instead of spending the entire night reviewing the topics.

**Why Can ExamSnap Become Your Secret Weapon for Passing 98–365 Exam?**

The difficulty level of 98–365 exam is relatively high. Thus, candidates will have to study hard and gain in-depth knowledge of the evaluated topics. That’s why accessing additional training resources can nail your success in the Microsoft 98–365 test. The ExamSnap.com is a reliable website that exam-takers can access to download free and paid exam dumps to help them obtain the passing score. The free vce files help you clarify all your uncertainties on 98–365 exam topics. Just check out the ExamSnap.com online platform and download these 98–365 vce files instantly. However, you can opt for a paid premium file for 98–365. But how to do that? Well, the first step you need to follow is to pay a fee of $39.97 to get access to the 98–365 Premium Bundle. Once the payment is confirmed, you will be able to download an exam dump of verified questions and answers together with a training course with 47 video lectures and a 533-page study guide.

Please, remember that all exam dumps from this provider will be available in the vce format. So, you should also download the VCE Exam Simulator if you want to open them. This training software will make your life easier by helping you test the exam environment and increase your knowledge of 98–365.

**Conclusion**

The Microsoft 98–365 exam helps you on your way to obtaining the MTA certification. You can take this assessment without difficulties by using diverse and efficient training resources. While Microsoft’s website can be an efficient source of training options, you can increase your chances to obtain the passing score from the first attempt thanks to the ExamSnap.com. The free and trustworthy exam dumps available on this website will help you understand better the concepts evaluated during 98–365 and will develop the necessary skills for you to become an MTA certified professional. Good luck to all of you!


If you are determined to learn more about Microsoft features and technologies, then you most probably have identified the MTA certification to help you leverage your skills. Adding the Microsoft…

Exam Dumps: Your Secret Weapon to Pass Microsoft 98–365 Exam

---
title: "The Best Ways to Protect Your Business Against Professional Negligence"
slug: "the-best-ways-to-protect-your-business-against-professional-negligence-88f810cc99da"
description: "Traditionally, only a handful of professions were at risk of a professional negligence claim. Nowadays, any professional that possesses skills and expertise in the service they have to offer is at…"
image: ""
published_at: "2020-04-27T18:17:37.295Z"
author: "Ritu Verma"
author_url: "https://blog.betapage.co/@ritu_"
collection: ""
---
Traditionally, only a handful of professions were at risk of a professional negligence claim. Nowadays, any professional that possesses skills and expertise in the service they have to offer is at risk of a civil liability claim. Everything has the potential to become a target, from advertising and marketing to consultancy and inspection. This has made sufficient protection to guard against professional negligence, an essential component for all businesses in the modern world. To protect your business from expensive legal disputes and civil liabilities here is what you can do:

Offer Clear Contracts
=====================

Having a contract between a service provider and a client is a highly-effective method of reducing your company’s risks. [When written correctly](https://www.upcounsel.com/how-to-write-a-contract), they can reduce the probability of misunderstandings and can restrict a number of damages. The contract must be clear and unambiguous and should include the following:

*   A specific description of the services you provide
*   Limitations of liability
*   Consequential loss exclusion
*   Performance standard.

This will supply your business with a level of protection, but you could still be liable for damages if you are found to be negligent.

Risk Management Strategies
==========================

Your risk management strategy has to be tailored to your business. This will allow you to identify, evaluate, and control any risks involved. To protect yourself against professional negligence claims and civil liabilities, you should offer employees a program that provides professional training and qualifications, and a standard contract that has been assessed by a legal professional. A conflict of interest policy and procedure, written guidance for customer engagement, a second pair of eyes sign-off procedure, and a file audit process should be incorporated.

Handle Your Complaints
======================

Whether they are written or oral, complaints can be challenging to deal with. However, they can provide you with some useful feedback that can be used to improve the services your business has to offer. All complaints should be handled and investigated personally and professionally. Dealing with them as a business owner or manager will allow you to address any disputes before they accelerate into an expensive, stressful, and time-consuming professional negligence claim. A complaint procedure register should be put in place to [investigate and record a complaint](https://www.usefulfeedback.com/resources/toolkits/complaints-investigation-toolkit/) and how to address it.

Professional Liability Insurance
================================

Even the most experienced business owner can make a mistake. Professional liability insurance will cover you and your company if you are found to have been negligent in the professional service you provided to your client. The Hartford offers excellent [professional liability insurance](https://www.thehartford.com/professional-liability-insurance) coverage in minutes. You can find all of the information you need to ensure you fully understand the level of cover required for your particular business on their website. A quote is just a few clicks away, so there is no better time than the present to find the right level of cover for your business.

The above guide is for information purposes and may not work for your business in particular. You should always do your own research and rely on advice from a professional to ensure the highest level of protection for your business.


Traditionally, only a handful of professions were at risk of a professional negligence claim. Nowadays, any professional that possesses skills and expertise in the service they have to offer is at…

The Best Ways to Protect Your Business Against Professional Negligence

---
title: "Become a Microsoft Certified Windows Server 2016 Expert by Passing 70–744 Exam with Exam Dumps"
slug: "become-a-microsoft-certified-windows-server-2016-expert-by-passing-70-744-exam-with-exam-dumps-3decd7602960"
description: "All small scale and large scale businesses and organizations rely on networks to exchange information and share resources such as hardware and software. A reliable network is secure, up to date, and…"
image: ""
published_at: "2020-03-06T11:53:25.169Z"
author: "Ritu Verma"
author_url: "https://blog.betapage.co/@ritu_"
collection: ""
---

## **Become a Microsoft Certified Windows Server 2016 Expert by Passing 70–744 Exam with Exam Dumps**

**Windows Server 2016**

All small scale and large scale businesses and organizations rely on networks to exchange information and share resources such as hardware and software. A reliable network is secure, up to date, and has multiple features to make configurations and management user-friendly.

A strong network is regarded as an asset to a company especially because it directly impacts the productivity and efficiency of day to day operations. Windows Server 2016 is a powerful server operating system developed by Microsoft. This OS has managed to acquire a vast majority of the market share because it comes with a bunch of cutting edge technology that remodels conventional operating system software.

From this article, you’ll know about the certification path to becoming a real Windows Server 2016 expert, explore the [website here](https://www.exam-labs.com/) for exam details and the MCSE: Core Infrastructure credential it leads to, and also find out some reasons to use exam dumps in your preparation process. Now, let’s start with several benefits of becoming MCSE certified.

**Why You Should Get MCSE: Core infrastructure?**

Earning an IT certification is always a commitment of time and money. If the rewards don’t outweigh the effort you put in, then it wouldn’t be such a wise choice. The decision of which certification and under which vendor to choose is risky so we’ll provide you with some points you may consider to make a better-informed decision on your career.

- Microsoft certification holders enjoy the satisfaction of having a rewarding career. The average annual salary for a professional with the MCSE: Core infrastructure credential is $93k according to the latest stats of Payscale.com. Over 20% of Microsoft certification holders report having a pay rise, promotion, or some form of benefits upon acquiring the credentials.
- Microsoft badges empower you to create more awareness of your skills among large professional networks across social media. Effective promotion over online platforms exposes you to more job opportunities and helps get in contact with employers who are looking for candidates like you.
- Excellent training resources available. Microsoft is recognized for its high-quality instructor-led classroom and digital training, in fact, 81% of surveyed professionals reported that they chose Microsoft’s training programs over other certification vendors.
- The MCSE certifications are the top tier badges you can get from Microsoft. Earning the credential of this level will do you wonders especially because along with the fact that it is prestigious, there is a high demand in the industry for professionals with this kind of badges [https://www.prepaway.biz](https://www.prepaway.biz)

**MCSE: Core Infrastructure Certification Overview**

MCSE: Core infrastructure is an expert-level certification that validates your skills needed to run a highly efficient and modern data center, manage access to resources, virtualization, storage, and networking. This credential is aimed at the MCSA certification holders in Windows Server 2012 or Windows Server 2016 who are willing to further develop their skills as well as boost their career and prove the latest knowledge. Earning this MCSE badge qualifies you for job roles such as administrator, architect, computer support specialist, and information security analyst.

To qualify for this certification, you need to pass one of the five exams provided on the Microsoft official website, one of them is 70–744 test which is the center of this article. So, let’s move to it.

**70–744 Exam Details**

Exam 70–744 is all about securing Windows Server 2016. It is a 150-minute exam consisting of 40–60 exam questions. Microsoft does not disclose specific information regarding the question formats but you should expect to face various question formats such as multiple-choice, single answer, [drag & drop, etc. The questions on 70–744 will](https://www.microsoft.com/en-us/learning/certification-overview.aspx) encompass the following topics:

- Developing a secure server (25–30%)
- Secure a system of virtual machine (5–10%)
- Establish a secure network (10–15%)
- Control, monitor, and govern privileged identities (25–30%)
- Implement strategies to detect threats (15–20%)
- Establish security for workloads (5–10%)

You may visit the official webpage for 70–744 to get a more detailed breakdown of the above-mentioned topics. To pass this exam you will have to score of 700 points or greater and you will be notified of your result within a couple of minutes from completion. A more detailed printed score report will also be issued which will contain a graphical illustration of how you performed at each of the sections. Also, the Exam Policies and FAQs are important documents that we suggest you to read to understand more about Microsoft certification exams, retake policies, and question formats.

**Will Exam Dumps Improve Your 70–744 Preparation?**

All Microsoft expert tier exams are known to be quite challenging, so you have to be really thorough with everything about Windows Server 2016 and literally be a specialist at it. While your skills and knowledge are the major ingredients for success an exam requires effective usage of resources, management of time, and most importantly a lot of practice. And one of the best ways to train to the current exam is to use exam dumps.

While there are plenty of fake exam questions and answers sold on the Internet, PrepAway is a platform that you can rely on to find good quality exam dumps. All their questions and answers are verified through subject specialists hence you can trust these dumps to have up to date and accurate content. PrepAway has produced an overwhelming 98.7% pass rate for its premium exam dump packages which is why it has become the first choice of many test takers worldwide. Now you can get such premium Bundle for 70–744 exam for $39,99. Use this extra study material to hone your skills and pass the test easily.

**Conclusion**

The MCSE badge in Core Infrastructure is the most highly recognized in the IT world. Acquiring this credential is a huge task to accomplish but follows up with a whole set of rewards. Exam 70–744 is one of the five tests that you can choose to pass where you need to nail a score of 700+. By repetitive practicing with quality exam dumps from PrepAway you can pass this test on your first trial. Wish you luck!


All small scale and large scale businesses and organizations rely on networks to exchange information and share resources such as hardware and software. A reliable network is secure, up to date, and…

Become a Microsoft Certified Windows Server 2016 Expert by Passing 70–744 Exam with Exam Dumps

---
title: "The Ultimate Guide to Project Management for Startups"
slug: "the-ultimate-guide-to-project-management-for-startups-3fb06b667d80"
description: "Many entrepreneurs undervalue the power and importance of project management when launching a new business. While there are many risks that your startup will have to take, such as delivering…"
image: ""
published_at: "2020-01-29T10:13:14.705Z"
author: "Ritu Verma"
author_url: "https://blog.betapage.co/@ritu_"
collection: ""
---
Many entrepreneurs undervalue the power and importance of project management when launching a new business. While there are many risks that your startup will have to take, such as delivering excellent service to clients and stakeholders, executing projects correctly, as well as taking care of budgets, learning about project management and possessing the right skills can help make sure your startup is more efficient during its early stages.

To help turn your idea into a successful venture, here is the ultimate guide to project management and how it can benefit your startup.

Picking the Right Project Management Methodology
================================================

First and foremost, it’s important to note that there’s no right or wrong when it comes to project management. In the long run, it’s all about what your needs are, so you will need to address how your business is structured, what your long term goals and objectives are, how big your company is, as well as how complex the project is.

Many startups and established businesses use [agile project management methods](https://kanbanize.com/agile/project-management/methods/) such as Kanban, which is used to limit work in progress, manage flow, as well as improve collaboratively. When working on a project, many teams visualise their work on a Kanban board which can help your team to exchange information much quicker and more effectively. Companies such as Kanbanize are a great resource for learning more about agile project management methods, and they also offer software for successful agile project management.

Set Realistic Goals
===================

When launching a startup, it’s only natural that you will want things to get off to a good start. When working on your first project, it’s important that you set realistic goals from the offset, helping to keep stakeholders and clients in the know throughout the project. There are various things that you can do to lay a strong foundation, such as identifying your clients, developing a solid project plan, as well as being proactive and spontaneous. The last thing you want is to lose track of the project, therefore, establishing realistic objectives and goals can help you and your team strive for perfection.

Transform Setbacks into Success
===============================

As a new startup, there are obstacles and challenges that you will face, which will test your abilities, time, and patience. Whether it’s experiencing project setbacks, complaints from stakeholders, or having heated conversations, there are various problems that can arise which can jeopardise your project. If you experience any setbacks, rather than seeing it as a failure, try and retain a positive mindset. There is always something new to learn in project management which can be a great learning curve, so turning setbacks into opportunities for growth can only be a good thing in the long run.

Put Yourself First
==================

To ensure that you possess the right key skills and traits to tackle projects, it’s important that you take time to review your situation and what your long-term goals are. Clients and stakeholders want to work with businesses who go above and beyond their call of duty, so asking yourself questions such as why you want to start your own business, what skills you currently have, as well as your passions can help make sure that you’re in the right mindset to deliver projects to clients and stakeholders.

Planning Makes Perfect
======================

No matter the project you have been set, milestone planning can help you communicate what is happening from start to finish. It’s important that you define the correct milestones for you and your team to help make sure that everyone is on the same page throughout. Some of the key steps that you need to take onboard include breaking the project into a list of deliverables, identifying project risks, highlighting important dates, as well as setting clear requirements and objectives.

Communication is Key
====================

No matter how big or small your company, communication is key in the workplace. When working on a project, knowing how to engage with your team can help ensure everyone stays in the know on what is expected of them before, during, and after a project has been completed. Keeping requirements under control should be your top priority, so communicating effectively on a day to day basis can minimise the risk of anything going wrong. As the leader of the business, identifying the strengths and weaknesses of each member of your team can help when it comes to assigning and delegating roles.

Understand Time Management
==========================

With many others to compete against in the business world, doing all that you can to stand out is important. As a startup, it’s crucial that you adhere to the deadlines set, otherwise, clients and stakeholders may go elsewhere for their custom. As the owner of a business, understanding the importance of [time management](https://www.skillsyouneed.com/ps/time-management.html) can help you stay organised, set the right goals, as well as plan out the project from start to finish.

For your startup to thrive and move in the right direction, understanding the importance of project management is important. Creating a solid project plan, identifying team and project requirements, as well as defining critical milestones can help you stay on track and deliver a successful project to clients and stakeholders.


Many entrepreneurs undervalue the power and importance of project management when launching a new business. While there are many risks that your startup will have to take, such as delivering…

The Ultimate Guide to Project Management for Startups

---
title: "Why Animation Is Important in UX Design"
slug: "why-animation-is-important-in-ux-design-8fe4c248f59e"
description: "There are not many things that could be more enjoyable in a digital service or product than properly executed animations. They make people smile, but what’s more important is that they help users…"
image: ""
published_at: "2019-12-18T11:25:32.608Z"
author: "Ritu Verma"
author_url: "https://blog.betapage.co/@ritu_"
collection: ""
---
There are not many things that could be more enjoyable in a digital service or product than properly executed animations. They make people smile, but what’s more important is that they help users understand the product better. However, it’s essential to realize that animation is not just about providing people with a feast for their eyes. Well-executed and functional animation makes any user interface much more usable and appealing.

Functional animation is the type of animation that has a definite and logical purpose on either a website or application. It helps reduce cognitive effort and avoids change blindness while establishing a better comprehension of spatial relations. In other words, animation keeps the user interface alive and thriving.

Not all [UX design agencies](https://uxplanet.org/top-ui-ux-design-agencies-user-experience-firms-8c54697e290) deal with animation. Therefore, you should look among the most reputed contractors in the niche. Making sure you find the right agency before handing your design project to it is critical for a positive outcome. Nobody wants to waste their hard-earned money for an unwanted result, so don’t forget to make sure that the design agency you’re about to hire can develop animations for your project if that’s what you want.

The Importance of Good Animation
================================

There are many purposes animation serves in terms of UX design. One of its first functions is showcasing your digital product’s functionality. It also helps users adapt to your product. And don’t forget that it can add a note of fun to the user experience. Animations are also often used to reinforce interactions on a website or within an app.

In other words, adequately executed animations provide users with an odd feeling of satisfaction, especially when they take them to the results of an action, such as items sliding off the screen or fading away upon deletion. Such effects let users feel that their actions have more impact than if you make items disappear, while all the other things on the screen rearrange. Good animation helps to find new interaction models with your audience, along with providing them with meaningful, functional designs.

How to Use UX Animation
=======================

Properly executed animation is an excellent addition to visual content in general and helps make user experience clearer and more pleasant. You should develop products or services’ layout, functionality, and navigation around the central purpose, which is usability. At the same time, animation is the clay that helps you fill in all the gaps.

Note that good animation doesn’t draw some special attention when insight. The timing and consistency should be entirely right. It must flow with the overall design of your digital product while providing your users with a great experience: no abrupt stoppages or sudden starts. The screen should feel like a Bob Ross painting video — pleasantly flowing and oddly satisfying.

Engage Users on Loading Screens
===============================

According to a wide range of studies performed over the past decade, 40% of users expect an app or website to load in 2 seconds at most. In cases when the loading time exceeds 4 seconds, average users begin to get frustrated. If it takes more than 8 seconds to load, they most certainly leave to look for alternatives. Even one second of delay in the speed of your product’s work can lead to a 7% client conversion rate decrease. Load time is critical to your digital product’s success. You can use some fun and catchy animations to keep your users engaged during those fractions of a second (or a couple of seconds at most).

Guide the Users with Animations
===============================

Frequently, when starting a website or application, users are presented with a screen stacked up with all sorts of things, leaving them confused, for the time being, not knowing where to start. It is where animation can save the situation. You can add clues about the objects’ properties that may pop up when the user hovers over them with the cursor, for example. Make sure to sit down — if possible — and discuss this with the UX design agency and see what options they can offer you upon research.

Animate Feedback on Users’ Accomplishments
==========================================

While this is not as important for websites, it certainly plays a huge role in mobile apps. In most cases, people cover buttons with their fingers and don’t immediately see what happens after they tap an icon or button. It is the case, in which animation plays a crucial role in reassuring the user on the results they expect.

As of websites, you can make use of animations in providing visual feedback on the site’s functioning. Such animations should let users know about what’s currently going on, while they’re trying to accomplish a task, make a purchase, send a message to the support team, etc. They have to be brief and moderately informal because you still want to maintain the notion that you mean serious business. UX agencies know a great deal about such solutions, and they will readily provide you with several options and at least paper test them before proceeding to their design.

Closing Thoughts
================

As competitive as the modern digital market is, it’s always good to stand out. You can’t expect high client conversion rates and great sales if you launch a dull and confusing product or service onto it. Adding animation to either your site or app can potentially make it very engaging and refreshing. The one crucial aspect of doing this is finding a reputable UX agency and trusting it in the process.


There are not many things that could be more enjoyable in a digital service or product than properly executed animations. They make people smile, but what’s more important is that they help users…

Why Animation Is Important in UX Design

---
title: "How to Monitor and Measure Your Content Marketing Performance"
slug: "how-to-monitor-and-measure-your-content-marketing-performance-4d78851b6d4d"
description: "Increased awareness of content importance has led to an explosion of content marketing campaigns. However, creating high-quality content is not enough to succeed online. It’s also crucial to measure…"
image: "https://blog.pitchwall.co/uploads/1*fmF0jhEYAj8Sth5SqbZUZw.jpeg"
published_at: "2019-12-09T08:36:49.438Z"
author: "Ritu Verma"
author_url: "https://blog.betapage.co/@ritu_"
collection: ""
---

Increased awareness of content importance has led to an explosion of [content marketing campaigns](https://practicebloom.com/). However, creating high-quality content is not enough to succeed online. It’s also crucial to measure its performance, so you’ll know what works and what doesn’t.

Through analyzing performance metrics, you can evaluate the content, find the perfect formula that resonates with your audience, and eventually improve its performance. And in this article, we will show you exactly how to do it. Let’s start!

# Why Is It Important to Measure Content Performance?

Different content has different purposes. In general, you should have several types of content that match the stages of a purchase channel:

- **Top funnel (awareness stage)** — focus on delivering solutions to attract potential customers.
- **Middle funnel (consideration stage)** — convey your product as a problem reliever. Hence, potential customers would consider purchasing the product.
- **Bottom funnel (conversion stage)** — convert your potential customers into paying clients. For instance, display CTA (Call to Action) buttons and testimonials to encourage them to purchase.

Since each stage has its own goals, you have to measure different metrics when targeting different stages. For instance, content for the awareness stage must have a high engagement rate, while ones for the middle funnel helps you gather many new leads.

If you don’t [measure your content](https://prable.org/blog/why-is-content-marketing-essential-for-your-company/) performance or don’t know what metrics to asses, it’s hard to identify the success of your campaign.

# How to Monitor and Measure Your Content Marketing Performance?

Here are several things you can to do to monitor the performance of your content:

# 1\. Set Your Marketing Goal

First thing first, identify your goal. Start by asking these questions: &#8220;Does my potential customer know my brand?&#8221; or &#8220;What kind of solution do they need?&#8221;

Answering those questions would help you understand the customers, so you can deliver what they need at the right momentum.

Let’s refer to the purchase funnel again. If you want to target customers in the top funnel, you can understand what they need by knowing their queries. Use keyword research tools like [Google Keyword Planner](https://ads.google.com/intl/en_id/home/tools/keyword-planner/) or [Ubersuggest](https://neilpatel.com/ubersuggest/).

For example, here are the keywords you can use in your content if you’re offering web design services:

# 2\. Track the Metrics

As mentioned before, there are several metrics you can measure to check the performance of your content marketing:

## Traffic

It’s the number of people who visit your website. The higher the traffic, the higher the chance to get leads! You can get information about your website’s traffic from tools like [Google Analytics](https://analytics.google.com/analytics/web/).

There are two different categories of traffic:

- **Pageviews** — total views of a page. Repeated views by a single user are counted.
- **Unique Pageviews** — it’s the same as page views, but repeated views by a single user are not included.

Pay attention to the **demographics**, **location**, and **device**. You can use the data to discover your potential customers.

It’s also important to check the **average amount of time** your visitors spend on each page. A longer time implies that the content is engaging.

To check the average time spent on a page, enter Google Analytics, and navigate to **Behavior** \>> **Site Content** \>> **All Pages**.

## Engagement and Bounce Rate

An engagement rate shows the number of people who interact with the content. It is indicated by the total of likes, comments, and shares your content gets.

On the other hand, bounce rates represent the number of visitors that leave your site without any interaction. Having a high bounce rate indicates that they aren’t interested in your content.

You can use Google Analytics to view your site’s bounce rate and average session time by navigating to **Audience** \>> **Overview**. If you want to know your [social media engagement](https://prable.org/blog/how-to-promote-your-blog-posts-on-social-media/) rate, use [Buzzsumo](https://buzzsumo.com/).

It’s vital to check the engagement rate of content that targets the top and middle funnel, as you’re trying to keep your brand top of mind.

## Conversion Rate

As you might probably guess, this metric is the percentage of customers who buy your products. By tracking the conversion rate**,** you will know the effectiveness of your content in encouraging people to purchase.

The type of content in this stage might vary, from a product page to a demo page. But the main objective remains the same: lead them to convert.

To measure your conversion rate, activate [ecommerce tracking](https://support.google.com/analytics/answer/1037249?) on Google Analytics. It’s a snippet of code that allows you to collect transaction data, such as product performance, sales performance, and billing locations.

After that, head over to **Conversions** \>> **Ecommerce** \>> **Overview** to see the statistics.

# 3\. Put the Information to Good Use

It’s not over after you track the metrics. On the contrary, the metrics are the means to an end. You need to use the results to evaluate each content.

For example, by monitoring the traffic rate, you would understand the type of content that attracts customers. You’ll also know how to write an article that makes them stay longer on your site.

Always learn from the metrics. Fix all the mistakes, take them into account for further evaluation, and reiterate the process to improve the performance gradually.

All in all, make sure that the metrics are aligned with your marketing goals.

# Conclusion

In this article, you’ve learned how to measure your content performance. And luckily, the steps are simple. You just need to identify your goals, create several types of content based on those objectives, track the metrics, and use the information to improve your content.

Do you have any questions regarding the topic? Let us know!

**About the Author** : &#8220;Mary is a passionate blogger and the chief editor at her own content marketing company PRable.com. Since college, she’s been interested in break-through technology and technical writing about innovative products and services that change our everyday lives for the better. She’s also interested in web design and photography.&#8221;


Increased awareness of content importance has led to an explosion of content marketing campaigns. However, creating high-quality content is not enough to succeed online. It’s also crucial to measure…

How to Monitor and Measure Your Content Marketing Performance

---
title: "Microsoft 70–347 Exam: Preparation Tips to Nail Your Test"
slug: "microsoft-70-347-exam-preparation-tips-to-nail-your-test-edc00f6b102f"
description: "All Microsoft certification exams help you validate that you have the necessary knowledge and skills, as well as help you differentiate yourself. The company offers the IT credentials of different…"
image: ""
published_at: "2019-10-15T05:57:37.738Z"
author: "Ritu Verma"
author_url: "https://blog.betapage.co/@ritu_"
collection: ""
---
All Microsoft certification exams help you validate that you have the necessary knowledge and skills, as well as help you differentiate yourself. The company offers the IT credentials of different levels and for different services and technologies. As for the Microsoft 70–347 exam, it is a very important Office 365 certification test that is highly valued globally in the IT industry.

Are you interested in knowing some further details about the Microsoft 70–347 exam? Well, you have come to the right place. ExamSnap is a platform that makes it easier for the individuals to study for this test and all other Microsoft certification exams. Just read on and learn more.

**Important Changes**

The very first thing we should mention is that the 70–347 exam has been retired.

According to the announcement, [Microsoft Certification Dumps](https://www.exam-labs.com/vendor/Microsoft) has launched the new job role certifications. These changes have been made to better reflect the tasks and work that the specialists do in their daily roles. It also means that the certificates, as the company itself, evolve due to the constant renewal of the IT-sphere.

The existing Microsoft 70–347: Enabling Office 365 Services exam retired officially on April 30, 2019. This certification test has been replaced with the new MS-100: Microsoft 365 Identity and Services and MS-101: Microsoft 365 Mobility and Security. These exams are already available for all the interested candidates. After the successful pass, they can earn the Microsoft 365 Certified: Enterprise Administrator Expert credential.

**The Most Useful Exam Tips**

If you want to obtain this Microsoft certificate, you should know all the important tips that can help you clear the required exams with relative ease. Let’s check them out.

*   **Consult the Microsoft Virtual Academy**

The first place any candidate preparing for the Microsoft certification exam should visit is the Microsoft Virtual Academy. Doing so will help you learn everything you want to know about the Microsoft 70–347 test or any other exam. There are so many study materials and other prep tools available to help the students develop competence in the exam content. Some of the materials available at the Microsoft Virtual Academy include online training courses, instructor-led training, practice tests, self-paced study, and some other tools that will help you understand all the concepts, objectives, and topics of the test.

When the applicants sign up on the Microsoft Virtual Academy site, they usually have access to lots of videos, guides, tips, and other useful data that are focused mainly on the specific Microsoft certification test they are preparing for. Besides, the candidates can also access a community of other test takers who help one another in attaining success in the exam they are preparing for.

*   **Use the official Microsoft exam guide**

The official Microsoft study guide is a very important resource that you must use when preparing for any certification test. This material will help you understand everything that the exam entails. You will get all the skills you need in order to clear your test and gain the certificate. When you are going through this guide, be sure to do so in detail and also focus mainly on the highlighted content. Thanks to this book, [you will learn all about the Microsoft 70–347 exam](https://www.microsoft.com/) pattern and structure. Besides, you will also get some questions that will help you know what you should expect in the actual test.

*   **Use the best preparation materials**

There are so many preparation materials available on the Internet that it can mislead you while searching for other sources than Microsoft. Each website claims that their materials are the best for those candidates who are preparing for any of the Microsoft exams. However, not all of them are legal. Besides, some are not helpful at all. So, before you start using any prep tool, be sure to check and verify whether the site that provides those materials is a reputable one. For instance, ExamSnap is among the worthiest platforms where you can always get the most comprehensive Microsoft exam materials that verified and written in the simplest language possible.

*   **Take practice tests**

Confidence is among the most important things one should have when taking any exam, especially such difficult as Microsoft ones. When you prepare for the test, you should try your best to build confidence before you can face the exam. The best way to do it is to take practice tests. When you take this prep tool, you will be forced to work on several questions. The more you do so, the more you will learn about the concepts of the 70–347 exam.

ExamSnap is one of the best-known platforms where the exam candidates can access and use practice tests that are up-to-date. Using them can benefit you in many ways. For instance, you will become very familiar with various exam questions and this will help you in building your confidence. Secondly, you will get skills and competence in the exam content. This will help you know the format of the questions and how you should frame your answers.

*   **Take instructor-led training courses**

When you take instructor-led training, you will learn all the concepts of the Microsoft 70–347 certification test from the experts and highly-qualified tutors who had already taken and passed this exam with flying colors. The instructor-led courses will help you a lot if you are not a fun of self-study and if you don’t have plenty of experience in the field. ExamSnap offers the exam candidates some of the most helpful Microsoft certification courses that are tailored to equip them with every piece of information they need to know.

**Final Thoughts**

The Microsoft 365 Certified: Enterprise Administrator Expert certification is a must-have for those who want to be a specialist in deploying and managing Microsoft 365 services. Passing the required exams can be easier and not time-consuming if you use the tips mentioned above. Be sure to get your preparation materials at the ExamSnap website, and make good use of them. Good luck with your tests!


All Microsoft certification exams help you validate that you have the necessary knowledge and skills, as well as help you differentiate yourself. The company offers the IT credentials of different…

Microsoft 70–347 Exam: Preparation Tips to Nail Your Test

---
title: "8 Things To Do Before Spending Money On Your Business"
slug: "8-things-to-do-before-spending-money-on-your-business-bfb0c50ea36a"
description: "No one teaches you entrepreneurship in school or college, all the knowledge is acquired in the process of growing your business. With each transaction, in or out, an entrepreneur acquires a valuable…"
image: "https://blog.pitchwall.co/uploads/1*ORG6ggBtfkMvTzg8C5CaAA.jpeg"
published_at: "2019-09-24T07:25:51.932Z"
author: "Madison Fletcher"
author_url: "https://blog.betapage.co/@emailtomadison"
collection: ""
---

No one teaches you entrepreneurship in school or college, all the knowledge is acquired in the process of growing your business. With each transaction, in or out, an entrepreneur acquires a valuable piece of advice. So you need to know a thumb rule of 8 must-do things before you invest financially in your business is necessary to aid your bank balance. Here are those eight things to do:

# Top eight things to do before investing financially in your business.

**1\. Research**

No, No don’t get research confused with researching a cure to cancer, leave that with scientists. You need to [research your business competitors](https://www.impactbnd.com/blog/5-ways-to-perform-a-competitive-analysis-establish-your-presence) and see how they do things. Keep your eyes and ears open and be a silent observer, and see how they work around things, what works for them and what doesn’t. You need to learn from their mistakes and get inspired by their virtues.

Look out for the following things:

● How does their content strategy work?

● What keywords work best for them?

● How they carry out a social media campaign?

● How they price their services and products?

Absorb the positive points and blacklist the negative ones.

**2\. Get an audience**

In the modern era of digital marketing and social media outburst, you should and can always get an engaged audience before actually launching/investing in your business. But how can you get an engaged audience? Let’s see.

● Choose a niche for your social media handle and go hard on marketing about it.

● Strategize your posts to the time when the maximum audience can see them.

● Always repost viral content on your social media handles, crediting the original creator. This way you will have your audience engaged and ready in thousands to hear you promote your product.

● When you choose a particular niche, then your followers are the only people who are interested in the niche. This gives your branding more efficiency and you can do pin-point marketing, resulting in higher sales.

**3\. Save before you spend.**

Going into business is no easy thing, it requires capital investment into advertising, product purchasing, paying for services, logistics, and many more. So to avoid debts and money lending, you should save a minimum of $3000 to $4000. While the starting phase of business will demand extensive experimenting and shuffling of methods, which won’t happen without money, you will be ready to do it with your savings fund. Save to invest.

**4\. Marketing with a known platform.**

When you start getting an audience, you [need to market yourself](https://blogs.constantcontact.com/market-your-small-business/) on a platform which you know like the back of your hand. Avoid blindly following the mass who is using only one platform to market their business. If you don’t know how to run an advertising campaign on an extremely popular platform, then there’s no use of wasting money on those ads.

**5\. Hustle-bustle…!!**

Hustling for your business is absolutely free. You need to work on all factors that will aid your business in succeeding like digital marketing, social media advertisements, website creation and all the aspects that will raise your business’s standard. You need to invest time in your business so that when you are ready to invest financially, you have a great blueprint ready.

**6\. Create your content.**

Creating personalized content for your brand will elevate your business to a whole new level. When you learn to create your own content (blogs, videos, photos, GIFs, etc.) you save a lot of money because you don’t hire anyone to make content for your business. Also, creating content for you is recommended because you have an emotional attachment with your business that lacks in someone you hire.

**7\. Get free substitutes.**

For every paid tool/software your business will need to get its work done, there is a free substitute in the market. You just need some help from online search engines and visit the fourth or fifth page of those search engines. This way you can say a whole lot of money which can be used for more important investments in the business.

**8\. Promote economically.**

When it comes to promoting, people tend to shift their gears to high-cost promoting such as visual promotions and print-media promotion, you need not do this. What you can do is, save a lot of money via promoting through budget-friendly platforms like Search Engine Optimization (SEO) and social media marketing. These two methods are cost-effective as well as high yielding, so they will allow you to run a low-cost profitable business.

# Bonus Tip: Choosing a good name

Now that you are familiar with eight ways to do before spending money, there’s this ninth one which is way too important than any other point — choosing a name for your company. Often people are too confused to find a company name and spend a lot on getting one. You should knit [company name ideas in your head](https://www.squadhelp.com/Name-Ideas) or should get help from a professional brand naming agency. This will lessen your burden of naming your own company and increase your efficiency, directly aiding your revenue growth.

Above were a total of nine steps (8+1) to follow before you invest. Follow these and save a lot of money and invest it in the right place. Till then, stay in the pink of your health.


No one teaches you entrepreneurship in school or college, all the knowledge is acquired in the process of growing your business. With each transaction, in or out, an entrepreneur acquires a valuable…

8 Things To Do Before Spending Money On Your Business

---
title: "Trust — The Power of Being a Better Neighbour"
slug: "trust-the-power-of-being-a-better-neighbour-e01ca0de3f37"
description: "In this age of data management regulations and privacy fears, trust is becoming the new commodity. Trust differentiates you from the competition, but how can YOU, as an individual, help build this…"
image: "https://blog.pitchwall.co/uploads/1*doqQPM0dz9UwI5i3TBH2aA.jpeg"
published_at: "2019-09-17T05:22:46.340Z"
author: "Jason St-Cyr"
author_url: "https://blog.betapage.co/@JasonStCyr"
collection: ""
---

Photo by [NESA by Makers](https://unsplash.com/@nesabymakers?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)

In this age of data management regulations and privacy fears, trust is becoming the new commodity. Trust differentiates you from the competition, but how can YOU, as an individual, help build this trust? How can you be a better neighbour to your customers through customer engagement and ethical marketing?

I believe this comes down to individual relationships and community building. Anybody in an organization, regardless of role, can contribute. The more the merrier! Taking on the role of an advocate is no easy task, but if you want to build trust and relationships, here are 3 things that can help:

1.  Be Honest
2.  Be Kind
3.  Be Helpful

# **It takes a village**

While organizations, as a whole, focus on data privacy and brand trust (this is good!), individuals can also contribute to the overall customer engagement and building of trust building through community building and ethical marketing practices. Our focus should be on being human — on being Honest, Kind, and Helpful. We need to build connections to create customer trust in the brand.

Each one of us has the power to be who we are, help others, and generally be a good citizen in our industry. Everybody needs help sometimes and many of us have different ways we can lend a helping hand. Maybe it’s a blog, or Twitter, or a community Slack, or answering questions on Stack Exchange/Stack Overflow, or maybe you like to share your things live on stage in front of lots of people. Find how you like to help out!

# It’s not always easy

This is not without challenges. It takes time to build a community, and many are doing this on the side. In the technology sphere, Developer Relations (DevRel) is becoming more established thanks to years of Open Source community efforts, but other audiences (like marketers) don’t necessarily have the same advocacy structure in place.

Additionally, what if an advocate leaves a company to go to a competitor? All the brand trust the advocate built up was with the individual advocate. The advocate is the one with the relationships. What happens next? This can be a scary thought for management who are looking at taking on advocacy in a more deliberate way.

# What do you think?

I’m all in on advocacy. I’ve been doing DevRel in some form or another for nearly a decade, and only in the last few years have I taken it on full time. I think we need to spread the benefits of advocacy to other disciplines, and I think we need to build these connections in a kinder way.

I think if you ask yourself these questions, it can help you to know what might be the next step for you:

1.  Why is trust important to me or the company I work for?
2.  What does it mean to me, to be Honest, Kind, and Helpful?
3.  How can I contribute?
4.  What challenges will face me if I try to be an advocate?
5.  Are there any changes that need to happen in the organization to help me?

My door is always open for questions, so never fear to reach out to [@StCyrThoughts](https://twitter.com/StCyrThoughts).


In this age of data management regulations and privacy fears, trust is becoming the new commodity. Trust differentiates you from the competition, but how can YOU, as an individual, help build this…

Trust — The Power of Being a Better Neighbour

---
title: "How to Find Investor for Launching Your Own Startup?"
slug: "how-to-find-investor-for-launching-your-own-startup-a776ceab23ef"
description: "Launching a startup is a bold move, but that is just the beginning. If you want your business to succeed, you need a good investor as your support. The fact that 0.33% of the population starts a new…"
image: ""
published_at: "2019-09-06T09:48:12.270Z"
author: "Shiny Wadge"
author_url: "https://blog.betapage.co/@shiny_wadge"
collection: ""
---

Launching a startup is a bold move, but that is just the beginning. If you want your business to succeed, you need a good investor as your support. The fact that [0.33% of the population](https://www.smallbizgenius.net/by-the-numbers/startup-statistics/) starts a new business annually may seem irrelevant, but that is actually a noticeable number of people who are also on the lookout for investors.

With the competition being higher and more aggressive each year, you need to know how to find an investor who will recognize your potential. Don’t make a mistake to wait until the last minute. Start your search as soon as you can. With the following steps, you’ll know that this process is headed in the right direction.

# Be prepared for what is to come

Before you start, you need to understand that this isn’t something that you will finish within a day.

Looking for investors takes months in most cases and sometimes even longer.

Make room in your schedule because you’ll need to attend meetings, answer emails, or have long talks with potential investors.

You need to understand the process if you want to achieve your goal. Being persistent and dedicated to the cause is a necessity.

# Make use of crowdfunding

Those who aren’t familiar with this term, in the words of [Wikipedia](https://en.wikipedia.org/wiki/Crowdfunding), &#8220;crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet.&#8221;

It might not seem like a source of a large capital but it can actually be very successful if done right.

Consider the example of [Oculus](https://www.oculus.com/). In 2012, they launched their idea about virtual reality headsets on KickStarter. Their goal was $250,000. Do you know how much they have raised? They actually raised 2.4 million dollars. That is what we call successful fundraising.

Some of the best sites for crowdfunding are:

- [KickStarter](https://www.kickstarter.com/)
- [CrowdFunder](https://www.crowdfunder.com/)
- [Fundable](https://www.fundable.com/)
- [CircleUp](https://circleup.com/)
- [MicroVentures](https://microventures.com/)

# Ask around and start networking

Word of mouth can sometimes provide you with the most valuable insight. Don’t hesitate to ask your friends, family, ex-coworkers or bosses if they know potential investors who would be interested in cooperation.

Who knows, maybe some of them will see real potential in your business and decide to help you out.

On the other hand, consider attending conferences related to your niche and industry. You can meet a lot of influential people who can end up as your investors.

Networking will certainly provide you with valuable contacts and strong business relationships. So, even if you don’t find investors, you can make some powerful alliances.

# Do your research and make a list

Good organization and thorough research are the basis of every successful venture.

First, think of investors that will align with your goals and plans. You need to have an idea of what type of investor will benefit your startup.

Then, do some research and collect information about all potential investors. It is crucial that you create a document where you will keep track of them.

Include all the people from your crowdfunding and networking activities.

Compiling a list of potential investors will help you to stay up-to-date with everything. You can create a simple Google Doc or Excel table with the name of a potential investor, point of contact, notes from your correspondence, and anything else that you find relevant and useful for the future.

# Create a concise pitch

Investors don’t have the time to read your endless explanations and aspirations.

If you want to attract their attention you need to keep your pitch simple but powerful.

The main aim is to explain why your startup is different than others and how it will provide value to the consumers. Once you brainstorm different ideas and thoughts, create an outline that will guide you through the writing process.

In case that writing isn’t your strongest suit, you can always hire professional writers from different services.

On the other hand, if you just need some quick editing, you can hire experts from writing services. They can give you their objective opinion and possibly simplify the pitch.

Lastly, don’t forget to proofread it before it gets into the hands of investors. Online apps like [Grammarly](https://app.grammarly.com/) or [Hemingway Editor](http://www.hemingwayapp.com/) will help you do that quickly.

# Get your business plan ready

Increase your chances of making a deal with investors by creating a business plan.

A business plan shows that you are well prepared and that you have a clear idea of how your business needs to operate.

Some of the information you need to include is:

- Basic information about the company
- The team that will be a part of your startup
- Market analysis
- Plans for future growth
- Financial projections (if possible for the next few years)

Greg Bailey, a financial director at [Grab My Essay](https://www.grabmyessay.com/) explains why is preparing a business plan so important, &#8220;Stating every detail will show that you have nothing to hide and that you have thought through every aspect of the business. Being completely transparent is the way to get potential investors on your good side.&#8221;

The important part is that you keep your plans realistic and achievable. You don’t want to let down your investors and later get yourself into trouble.

# Wrapping up

Knowing these tips and tricks can make your pursuit for investors less stressful and more efficient. Considering how many startups are trying to make their way, it is useful to know how to stand out in the crowd.

Approach this task with attention and persistence. Keep in mind that you shouldn’t let a rejection discourage you. The ultimate advice, on top of the above-mentioned ones, is to never give up until you get what you want.

About the Author :

And my bio:

Angela Baker is a self-driven specialist who is currently working as a freelance writer at [TrustMyPaper](https://www.trustmypaper.com/) writing services and is trying to improve herself and her blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That’s why Angela develops and improves her skills throughout the writing process to help to inspire people. Also, she writes for [LiveInspiredMagazine](http://liveinspiredmag.com/), rounding out her professional writing career.


Launching a startup is a bold move, but that is just the beginning. If you want your business to succeed, you need a good investor as your support. The fact that 0.33% of the population starts a new…

How to Find Investor for Launching Your Own Startup?

---
title: "How YouTube Offers An Underrated Business Opportunity"
slug: "how-youtube-offers-an-underrated-business-opportunity-eb41c7dd4f4e"
description: "According to a recent report, 80% of all internet traffic is video. YouTube alone sees over 1.9 billion logged user visits each month. Vloggers like PewDiePie and Logan Paul are celebrities in their…"
image: "https://blog.pitchwall.co/uploads/1*nCu_glO6RbSSg7zoC7Gf4g.jpeg"
published_at: "2019-08-19T07:52:55.129Z"
author: "Anand"
author_url: "https://blog.betapage.co/@anand_sriniv"
collection: ""
---

According to a recent report, [80% of all internet traffic is video](https://inkbotdesign.com/video-marketing-business/). YouTube alone sees over 1.9 billion logged user visits each month. Vloggers like PewDiePie and Logan Paul are celebrities in their own right and according to a Forbes report, the top ten YouTubers made over $180.5 million last year.

Clearly, the popularity of vlogging doesn’t need any further emphasis. But while there are perhaps millions of aspiring vloggers trying to make a living off [YouTube](https://betapage.co/tag/youtube), video production as a business opportunity is still largely unsaturated.

# Production quality

A big reason why YouTube channels like Wendover Productions or PolyMatter are popular is because of the high quality content that these channels put up. Besides the fact that these channels discuss interesting topics, the production quality is top notch which makes these channels addictive to the average viewer.

Unfortunately, this is not the case with a number of other vloggers. Take the [travel blogging industry](https://travelfreak.net/how-to-start-a-travel-blog/) for example. An overwhelming 48% of YouTube channel subscriptions in this industry is to travel vloggers. Yet, only a small percentage of these content producers invest in high quality production. Most travelers let the exotic destinations speak for themselves.

This is not entirely a bad idea. However, with an exponential rise in the number of videos that get published each day, it is becoming increasingly harder for your videos to be seen on YouTube. Production quality increases viewer engagement and thus has a direct impact on how well your content is recommended to the target viewer.

# Untapped market

Some of the [biggest animation companies in the world](https://www.yumyumvideos.com/top-10-animation-companies/) today cater to the enterprise business segment for the production of explainer videos and editing marketing content. A video production agency targeted at the YouTube vlogging market is relatively untapped. This is primarily because most successful channels today have their own in-house production teams. However, given the growing interest in video marketing, there are a large number of small businesses that want to have their own successful YouTube channels. Offering them video production as a service can be a profitable business opportunity.

Here are a few interesting business opportunities you can tap with respect to video production.

# Content white-labeling

As a [video production](https://betapage.co/tag/video-production) company, one of the most exciting opportunities lie with content white-labeling. Essentially, you produce interesting content on various topics that can be white-labeled by businesses for their own YouTube channels. For instance, a financial institution may be interested in producing high quality videos about personal finance and investment. You may produce content on such topics for your clients that may then be published on the respective YouTube channels.

# Video translation

YouTube is widely popular outside the English-speaking world. According to metrics published on Alexa, only 15.8% of the visitors to YouTube come from the United States. The top five viewership to the platform comes from countries like India, Japan, Russia and China where English is not the predominant language.

There is an excellent opportunity here when it comes to repurposing and relicensing content for viewers of various countries. For instance, a video about the history of cars could be re-produced to various languages that may then be licensed for a fee to local businesses in the industry.

This strategy allows the original video producer to monetize their traffic from countries where they are not popular. In exchange, you help businesses from various countries produce high quality content without large investments.

# Video Accessory Services

Producing a successful YouTube video campaign is a culmination of several processes like content ideation, video production, voiceover and marketing. Each one of these services can be specialties that your business can focus on. For instance, you could help in repurposing existing blog and research content into videos that businesses can publish on YouTube. You may also provide subtitles services to existing videos. An animation company may help in translating content ideas into animated content. Providing any one of these services can be a profitable business opportunity.

While YouTube provides a great business opportunity for vloggers, the opportunities do not end here. There is a largely untapped business opportunity in servicing existing channels in their production and marketing of videos. Given the influence that YouTube has on digital marketing today, this is a service that can be highly profitable.


According to a recent report, 80% of all internet traffic is video. YouTube alone sees over 1.9 billion logged user visits each month. Vloggers like PewDiePie and Logan Paul are celebrities in their…

How YouTube Offers An Underrated Business Opportunity

---
title: "Developers: Distraction comes with the job."
slug: "newbie-developers-distraction-comes-with-the-job-bca6f4c4fe5"
description: "Whenever I set to start a project, I have this imaginary drafted schedule that I can finish an app in one sitting. On setting up my environment, I need to host it, should there be a technical blog…"
image: "https://blog.pitchwall.co/uploads/da:true/0*BxhfUYWhd0Pmd51p.gif"
published_at: "2019-08-13T11:15:54.222Z"
author: "Hassan Sani"
author_url: "https://blog.betapage.co/@iNidAName"
collection: ""
---

As a developer, what’s your most **useless tool/platform**? I know mine and its not facebook.

Whenever I set to start a project, I have this imaginary drafted schedule that _I can finish an app in one sitting._

On setting up my environment, I need to host it, should there be a technical blog about it, should I use JavaScript, should I use VSCode or Atom, should I quickly create a repo on github, now what about some coffee?

This is too serious. Pic Credit: [**StarWars.com**](https://www.starwars.com/news/enjoy-a-galaxy-of-solo-a-star-wars-story-gifs)

Let’s start. I’d go online and scaffold Angular, React, Vue, Ember and Laravel all in one folder, then I have that feeling it will need a mobile app; here goes Ionic, NativeScript, React-Native, and Electron included.

Finally, I am about to start the actual application, I checked my time and already it 2:00 am.

Pic Credit: [**ReactionGifs**](http://www.reactiongifs.com/in-the-dark/)

Wait…

I have some tweets I have to reply, also someone just commented on one of my github issues and this is probably the right time to reply to some of those emails.

By the end of all these it already 4:00 am and I need to report early at work, my boss is already complaining about my late comings.

Before we continue, this is worth mentioning, I read [here](https://medium.com/@zdravko/13-things-you-should-give-up-if-you-want-to-be-successful-1ecb7d62e558).

> &#8220;Most of the time multitasking is an illusion. You think you are multitasking, but in reality, you are actually wasting time switching from one task to another &#8220;
>
> — Bosco Tjan

Now about your most useless tool, by now I’m guessing we know that already.

Just because we have access to the internet we download all the text editors online and every IDE we come across we install.

> Do you know, you do not need the internet?

Pic Credit: [**Jennifer Plates**](http://jenniferpilates.com/shhhhhh-5/)

Your one single important asset to diverting distractions and completing a project is nothing but **_approach_**. That old saying about _the_ _first impression matters_, you should know it applies to everything.

Distraction begins the moment you sit with your computer.

One thing to note is that everything is a distraction until you make use of it at the right time in the right way.

GitHub: We spend more time browsing through GitHub than we spend on coding. It opened permanently on your browser tab, maybe a good thing but I have no idea why. You do realize you can use git and many other similar tools to push codes, which is preferred when you are done coding and it off the browser. _Hell, we have automated tools for that._

Trello: Like seriously what are you tracking, your coding process or the codes? It has nothing to do with the moment.

Slack: You will agree this is only useful if you need to tell your colleagues about every line of code while you code. I can’t even see a reason why that should be.

If we don’t use our tools accordingly they become our biggest problems. Hey, I know I didn’t mention the big guns, because _we don’t even need them here in the first place._ The more reason why they were categorized as **_Social Media apps._** So leave them to their names.

In case you missed it, some of these tools are meant to be used when you are done with a project not while you are working on a project.

## Okay, let’s talk about it.

What is a distraction? A google search will tell you it something that takes your attention off your goal. _I agree._

Then, in my case, let’s define the goal and not a distraction.

## Before my definition of A Goal.

Let’s go back to the beginning of this article. Why are you still up by 2:00 am?

> A Goal is An observable and measurable end result having one or more objectives to be achieved within a more or less fixed timeframe. — [Business Dictionary](http://www.businessdictionary.com/definition/goal.html)

## So, Definition of Goal

When I said definition, I meant you defining the goal of your project. Let start there.

- What is the project?  
  Some of these are not your job but know it and own it, Know what the project is about, who is the target audience, what is the name of the project and Determine the size.
- Timeframe  
  Set duration, when to have an MVP, when to prototype, when to test and when to lunch. More like create milestones.
- Talking about milestones.  
  Break down the project to the smallest pieces, as [Business Dictionary](http://www.businessdictionary.com/definition/goal.html) defined goal _observable and measurable,_ you can best achieve this when you break it down.
- You are good at this but ask for help.  
  More like you do not need to do everything yourself. Get ready to get stuck.
- Know Why.  
  I know this may sound repetitive but the point here is: Is this a professional project, a side project or a learning project. This will help you decide if you should use a stack you are conversant with, a stack you want to experiment with or a stack you willing to learn.

## Conclusion

**Everything is a distraction!!!** Seriously I mean the emphasis but be comfortable with your tools, use them appropriately and believe me that is the start of shunning distraction.


Whenever I set to start a project, I have this imaginary drafted schedule that I can finish an app in one sitting. On setting up my environment, I need to host it, should there be a technical blog…

Developers: Distraction comes with the job.

---
title: "Yes! It’s possible to create a cross-platform software without knowing a backend language."
slug: "yes-its-possible-to-create-a-cross-platform-software-without-knowing-a-backend-language-fda06c5748f5"
description: "Long-time ago, a designer would need a big budget and a team of developers to realize an idea. It’s amazing how nowadays with an amazing tool we can make our ideas reality."
image: "https://blog.pitchwall.co/uploads/1*jtXUZFGRaDJe1fuTjOUAqg.png"
published_at: "2019-08-07T10:33:24.288Z"
author: "Jovan Savic"
author_url: "https://blog.betapage.co/@jovansavic"
collection: ""
---

Long-time ago, a designer would need a big budget and a team of developers to realize an idea. It’s amazing how nowadays with an amazing tool we can make our ideas reality.

If me, as Web Designer managed to successfully build cross-platform (OSX, Windows, Linux) software, with user authentication and real-time database, then you can either!

# Why would we do something like that?

All of us have ideas that could help someone or that are just cool. Unfortunately, so many times we don’t have the power to implement the whole idea by ourselves and we just quit. That’s happened to me too.  
I’m from the Web world, designer, who knows nothing about the backend (I know something about front-end tho), and I wanted to create a desktop app.

> I was thinking ‘Naah, maybe sometimes in the future when I find someone who likes an idea’.

But there is a technology that could help me do it, I just couldn’t remember it at that moment.

I was hyped about the idea of a cross-platform app with **HTML, CSS, JS**, via [Electron JS](https://electronjs.org/). When I saw that **Visual Code, Skype, Atom, Slack** and many more apps I’m familiar with were built with Electron It was final, I decided to use Electron to build App I wanted.

With Electron I can use Local and Session Storage, and that’s something I already used to store data for begging.

After I created a functional app (Front-End and used local storage for storing data) I start looking more into Firebase since I wanted to have DB so a user can sync data on all devices.

With the help of [Fireship](https://www.youtube.com/channel/UCsBjURrPoezykLs9EqgamOA) and [Coursetro](https://www.youtube.com/channel/UCVyRiMvfUNMA1UPlDPzG5Ow) videos I successfully integrated the electron-angular app with Firestore.  
Finally, users could register/login and use all apps features. They can customize an app, track time and use every feature regardless of the platform.

All this couldn’t be possible without this amazing [repo](https://github.com/maximegris/angular-electron) for Angular and Electron, Stack Overflow, and amazing tutorials on Youtube.

## I published app on [Product Hunt](https://www.producthunt.com/posts/the-track) (Got better than expected results), and you can take a look at [The Track Website](https://thetrack.app/).

It’s great to know that you could create Software or App without being a big expert on native programming languages, database, etc… I will probably try in the future and React Native or Ionic Framework if I get an idea for a mobile app.

\>Long-time ago, to make your idea happen you would need a team of developers to create an app for different platforms (Not mentioning user auth, DB, etc…). It’s amazing how nowadays with the right tools we can make our idea into reality so easy.


Long-time ago, a designer would need a big budget and a team of developers to realize an idea. It’s amazing how nowadays with an amazing tool we can make our ideas reality.

Yes! It’s possible to create a cross-platform software without knowing a backend language.

---
title: "Chathub An Omegel’s Alternative"
slug: "chathub-cam-an-omegels-alternative-2d3d4b1485fe"
description: "Chathub.cam is a website based online random video chat platform. It is giving users the chance to talk face-to-face with random people from all over the world from the comfort of their own home & is…"
image: "https://blog.pitchwall.co/uploads/1*tK3c4kZY-WfjloQ9Q3lp-A.png"
published_at: "2019-07-25T07:28:13.664Z"
author: "Richa Gangwani"
author_url: "https://blog.betapage.co/@richa_gangwani"
collection: ""
---

(Taken by [Awesome Screenshot: Screen Video Recorder](https://chrome.google.com/webstore/detail/awesome-screenshot-screen/nlipoenfbbikpbjkfpfillcgkoblgpmj?hl=en))

[Chathub.cam](https://chathub.cam/) is a website based online random video chat platform. It is giving users the chance to talk face-to-face with random people from all over the world from the comfort of their own home & is completely free!

You will get a chance to meet new people through random video chat, text chat and communicate using webcam.

> **Features:-**

- **Anonymous Video Chat:** No signup is needed to start random chat. Just click the start button and you will instantly be connected to strangers.
- **Mobile Friendly:** Highly focused on the mobile experience. You can watch a video and type text at the same time.
- **No Multiple Match:** By enabling this filter, you can avoid matching with the same partners over and over.
- **Fast Connection:** Continuously improving the infrastructure to make the connection speed faster as much as possible.

Where else for the same purpose there is as an [alternative](https://www.omegle.com/) called Omegle _(oh·meg·ull)_ a great way to meet new friends is also available. When you use Omegle, they pick someone else at random and let you talk one-on-one.

Comparatively, both of these websites are good at there own place but Omegle lacks security features.

While ChatHub utilizes peer to peer connection, meaning that your video & audio information will be sent directly to the partner’s device. Chathub will not store any video or audio data.

> **Filter options on chathub.cam**

**Language Filter:** You can filter partners by languages they speak such as English, Spanish, or Arabic. You can also select specific countries.

**Gender Filter:** If you want to chat with only girls or boys, you can select specific gender in Gender Filter.

**Face Filter:** With machine learning technology, now you can choose to only match with partners whose face are on camera.

**Interest Filter:** If you are looking for partners who have the same interest as you, simply choose your interests from predefined word set.

You can leave your feedback ( [ChatHub Feedback](https://betapage.co/startup/chathub-cam) )to make this product better.


Chathub.cam is a website based online random video chat platform. It is giving users the chance to talk face-to-face with random people from all over the world from the comfort of their own home & is…

Chathub An Omegel’s Alternative

---
title: "Amazing Ways Technology Has Improved Our Lifestyle Unknowingly"
slug: "amazing-ways-technology-has-improved-our-lifestyle-unknowingly-f2a9dc9661ae"
description: "If we would have had this discussion a couple of decades ago, you would think that all this is what a sci-fi movie looks. How can technology help in maintaining a healthy lifestyle or can even aid…"
image: "https://blog.pitchwall.co/uploads/1*5yAuL9JdasygEOhVicDutQ.jpeg"
published_at: "2019-07-24T09:40:45.314Z"
author: "Peter Davidson"
author_url: "https://blog.betapage.co/@peterdavidson561"
collection: ""
---

If we would have had this discussion a couple of decades ago, you would think that all this is what a sci-fi movie looks. How can technology help in maintaining a healthy lifestyle or can even aid you in getting rid of bad habits? But, it is wonderful to live in today’s era and do all the things that our ancestors considered next-to-impossible.

Let’s have a quick look at a few ways technology has improved our lifestyle and improved our standard of living.

- **Enhanced fitness**

Prolonged sitting for hours on our office chairs has disturbed our body’s metabolism because of the peculiar eating habits, timings, work schedules, and lifestyle.

Thankfully, technology has served as an ultimate savior here too by equipping us with training and f[itness applications that can measure our calories](/7-health-fitness-apps-on-betapage-6f8fd089b796). These specialized training applications can put you back on track by helping you in setting and achieving your fitness goals.

- **Healthy eating habits**

Yes, there a range of apps available today that can help you in meal planning, calorie counting, and nutrition tracking along with managing weight and tracking overall health. There are many apps like Fooducate which help you analyze the nutrition content of an item and at the same time educate you about your food habits and nutrient intake. Meal tracking has been trusted by millions around the globe and it has been known to improve the eating habits of many.

- **Improved sleeping patterns**

Are you also the one suffering from insomnia? Nearly, 60 million Americans are suffering from insomnia due to their busier lifestyles and work schedules. A proper sleeping schedule is very important for an individual’s wellbeing. Runtastic has launched a useful application that helps people to monitor their sleep patterns and improves their sleep. It helps you in identifying your sleep pattern and further helps you understand the underlying problems.

Once, you are aware of the reasons behind sleep disruption, it becomes easier to make changes and get into the right groove. With this app, it is said that you can see positive results in about 2 weeks.

But, at the same time, you would have to work actively towards the betterment because the application is secondary and your mind is the first step towards reformation.

- **Social accountability**

The entire population across the globe is aware of social networking. The social networking apps bring people together and connect them with just a few clicks. Some of these apps are free while you might have to pay a nominal fee for a few such apps, but at the end of the day, these apps keep you in touch in real-time.

- **Easy road trips**

Thinking of road trips? Then think of maps! Yes, we still need and use maps to recognize directions and discover the shortest routes, the only difference being that we have now come a long way from paper. We now rely on much more accurate and reliable data in the form of digital maps. The satellite navigation systems installed on every smartphone are user-friendly and tell us the directions, making things simpler and easier.

- **Money matters, education, reservations and much more**

Study material, dissertations, and the likes. You name it and the internet has it! Students can easily access the study materials available online. Further, you can also easily acquire a degree online from other countries through virtual study programs.

At the same time, money transfers, card payments, and online payments have also taken the front seat, putting cash transactions on the back burner. Banks have their own mobile apps to add to the improvement, making it easier for us to do our transactions online or through the app.

Rail, bus and air reservations can also be done online, thus making it much easier for us to perform tasks on the go.

- **Quitting smoking**

Quitting smoking is no more seen as a herculean task, all thanks to vaping. Vaping helps you kick the habit of smoking. These have emerged as a safer alternative to the traditional cigarettes as e-cigs help to get over smoking urge by allowing you to [control the amount of nicotine you want to inhale](https://supervapestore.com/blogs/news/understand-the-different-levels-of-nicotine-strengths-for-vaping).

Vaping devices, e-cigarettes, and e- liquids can be easily have helped people around the world in quitting smoking.

- **Hassle-free shopping**

Could we even imagine shopping at our own comfort, within the boundary wall of our house and at our own sweet time a few decades back? This is what technology has given us. We can today shop from anywhere we like. No country is too far to buy things from. It has definitely saved a lot of time and hassles.

- **Wearable monitoring devices**

Wearable monitoring devices are a big hit among fitness freaks. These monitoring devices are in the form of a bracelet that clips into your wrist and [does the rest of the talking](https://www.wareable.com/fitness-trackers/how-to-use-your-fitness-tracker-to-actually-get-fit-701)! They are meant to be worn throughout at all times and help you by measuring your heart rate, temperature, blood and oxygen levels and much more.

Most of these wearables can also be synced with smartphone apps to track the statistics.

**Wrapping Up**

The above points are just a few examples of what technology has given us. Surely, there are many more ways and places where it has been a boon to us. Technology has surfaced its roots deep into our lives and we thrive to live on it more and better with each passing day. Every few days technology seems to replace the old ones, and with this, we can only hope that our next generations will get the best out of it.

What are your views on this? Do let us know in the comments.


If we would have had this discussion a couple of decades ago, you would think that all this is what a sci-fi movie looks. How can technology help in maintaining a healthy lifestyle or can even aid…

Amazing Ways Technology Has Improved Our Lifestyle Unknowingly

---
title: "Technology Can Change How You Motivate Your Team"
slug: "technology-can-change-how-you-motivate-your-team-d6b0b0d208b2"
description: "Motivating your employees does more than just make them more excited about coming to work. It also makes them more productive, which can improve your customer retention and satisfaction rates as well…"
image: "https://blog.pitchwall.co/uploads/1*lcDnhzQESP2Rzoditzg32w.jpeg"
published_at: "2019-07-20T10:23:31.558Z"
author: "Peter Davidson"
author_url: "https://blog.betapage.co/@peterdavidson561"
collection: ""
---

Motivating your employees does more than just make them more excited about coming to work. It also makes them more productive, which can improve your customer retention and satisfaction rates as well as your profit margins. Motivating employees, though, is much easier said than done. There are a number of different methods you can use to improve employee motivation. Some of these newer techniques involve technology. There are a variety of ways you can use today’s new technology to get your team motivated and improve productivity. Here are a few of these unique methods.

**Automate the Workplace**

The [Internet of Things or IoT](/top-5-iot-security-threats-in-2019-e797b02d29f5) is the term used to describe equipment and appliances such as copy machines, refrigerators, thermostats, light bulbs, and other devices that have traditionally been offline but are now coming with WiFi connections. Using IoT devices in the office can help automate a number of basic, manual jobs so your employees can focus on things that are more important. This makes your workforce more motivated because they’re working on tasks that require high-level thinking and creativity, not simple jobs that quickly get boring.

**Create Flexible Work Options**

Today’s technology allows for collaboration from any location. This has led to a rise in employees who work from home or who are able to collaborate with office personnel from the job site or other locations. When this option first became available, many employers were concerned that those working from home would not be nearly as productive. However, they were quite surprised when they discovered that the opposite was often true. Employees who work from home, even if it’s only now and then, are just as productive, if not more so.

Allowing employees to work from home provides a number of benefits. First, you don’t have to allocate office space for them, nor do you need to provide furniture or other office equipment. Second, you can hire or retain employees who have young children or who are no longer able to come into the office for whatever reason. This flexibility can even extend to the office itself — you can create a common area where employees can gather to work on laptops while collaborating in person.

**Use Gamification**

Gamification is the idea of transforming anything into a type of game. Online learning, employee training, and much more can be presented in the form of a game, making it more enjoyable to do. You can use technology to gamify onboarding processes, learning opportunities, and other things to increase motivation. People like to play games and get a high score. [Gamifying increases motivation](https://medium.com/swlh/how-gamification-in-the-workplace-impacts-employee-productivity-a4e8add048e6) and should be used wherever it can be to increase employee engagement.

**Provide More Educational Opportunities**

Employees who want to progress in their careers are often motivated by educational options, and technology makes learning much easier than it once was. Online courses now include videos, interactive experiences, and real-time conversations with the instructor and others taking the course. Your employees can learn at their own pace, gaining the skills and knowledge they need to get promoted or to change departments.

By providing these opportunities, you’re showing your dedication to your employees’ future and well-being. You’re investing in them, and they will see this investment as a sign that you value them. This helps motivate your employees to learn more and stay with the company.

**Increasing Employee Engagement**

Engaging employees involves making them more invested or involved in the company. The more someone is engaged, the more they’re going to want to see the business succeed. Engaged employees enjoy their work, while non-engaged employees are simply collecting a paycheck. When employees are engaged, they’re motivated to make the company better. Technology can improve this engagement by allowing employees to be more involved, whether it’s through training, online meetings, or simply being able to find information more quickly and easily.

One of the best ways of increasing employee engagement is to bring in conference speakers to share their ideas, thoughts, and techniques. Traditionally, these speakers are brought in to speak at an employee gathering. However, this involves your company paying for their transportation costs, hotel costs, and any other expenses the speaker has. This can limit the number of speakers you’re able to bring in every year.

Technology has changed this. Now [you can have a conference speaker](https://www.jla.co.uk/conference-speakers/) virtually address your employees from anywhere. All they need is a webcam and an internet connection. Your employees can watch from their own offices, too, rather than gathering in a conference room or auditorium. This makes these speakers more accessible since there are fewer costs involved.

**Feedback Becomes More Instantaneous**

Sitting down with an employee to give them quarterly or even yearly feedback often takes a lot of time, especially for supervisors that oversee large teams. Supervisors may spend days preparing formal evaluations, but how useful is it to provide feedback for something that was done several months ago?

Thanks to technology, it’s easier to provide short, real-time feedback to employees regularly. You may still want to continue with the quarterly reviews, but it may be more helpful to implement short, quick feedback using [HR software](https://www.softwaresuggest.com/hr-software). This allows employees to immediately see what they need to do differently or be more motivated to continue with what they’re doing. It also helps the company since employees can constantly make small changes to how they do things, improving their productivity and overall performance.

This feedback can go both ways, too. Employees can provide feedback, suggestions, or complaints more often and more easily. Some employees may be more comfortable writing out their feedback, especially if it can be done anonymously, rather than talking directly to their supervisor or HR representative.

**As Technology Changes, More Motivational Opportunities Arise**

While you may not be comfortable making use of all of these technical methods to improve motivation, you may want to experiment with one or two. As technology changes and evolves, you’ll find that the way you approach motivating your employees has to evolve, too. These methods are just a few ways you can use technology to increase engagement and motivate your employees to go farther and do more.


Motivating your employees does more than just make them more excited about coming to work. It also makes them more productive, which can improve your customer retention and satisfaction rates as well…

Technology Can Change How You Motivate Your Team

---
title: "Why You Need A Disciplined Approach To Your Startup SEO"
slug: "startup-seo-f90aebe5facc"
description: "SEO is a measure of your website’s authority in the industry and with a disciplined approach, it is possible to establish yourself as a top"
image: "https://blog.pitchwall.co/uploads/1*3UsYxsyZA2To_NF1hRFrjQ.jpeg"
published_at: "2019-07-18T09:38:53.238Z"
author: "Anand"
author_url: "https://blog.betapage.co/@anand_sriniv"
collection: ""
---

There are two ways to bring customers to your startup. Strategies like PPC and cold calls are considered inorganic since they require you to spend money for every customer acquired. While inorganic techniques are relatively more expensive, they bring you customers quicker. In addition to recovering your costs early, this also allows you to seamlessly test and tweak your campaigns.

Alternate techniques like SEO, email marketing and social media are considered organic techniques since they rely on building a presence slowly and steadily over a lengthy period of time. While this is slow, they cost less over the long-term.

While startups enjoy the lower costs of customer acquisition with SEO, they tend to prefer inorganic strategies more. This is especially true with VC-funded businesses that have cash to burn and need to show exponential growth to their investors. Not only is SEO really slow to show results, it also breeds marketing indiscipline.

This is because success with SEO is not guaranteed. No matter how kick-ass your content is, there is no guarantee that other websites will take note and link to you. When this happens, all your efforts in link building might fail to show results. On the positive side, there are also instances where one piece of content gets incredibly popular and brings you thousands of backlinks.

In addition to this, there is also the challenge with Google algorithm changes. There is no guarantee that your web pages will continue to rank on top

In short, startup marketers tend to treat SEO as a backup option simply because it is difficult to guarantee results on a month on month basis.

That should not be the case though. SEO is a measure of your website’s authority in the industry and with a disciplined approach, it is possible to establish yourself as a top ranking site for your target keywords. This is how you get this done.

# **Pick an SEO strategy**

While on-site SEO is mandatory for any website, there are tons of different ways to do off-site SEO [to rank your website on Google](https://medium.com/@anand_sriniv/how-to-rank-your-website-on-google-272009f837c8); especially link building. Some startups invest heavily in guest posting to build links and grow their brand. Other startups build an extensive array of free tools that encourage users to link and share their website URLs; thereby building links.

- The first step in the process is to pick an SEO strategy and stick to it. Even if you do choose to work with multiple strategies, it is important to have a method to the madness.
- Work with your team to figure out your SEO budget. It is critical to ensure the availability of these funds every month regardless of your business growth.
- Plan your budget distribution among various techniques. You may, for instance, distribute 50% of your budget in hiring content writers, a further 40% in sponsoring events (as a link building strategy) and use the rest for purchasing tools to execute your SEO plan.

# **Work out a short-term plan**

Regardless of which industry you are in, ranking for the top keywords can be challenging. While the long-term [SEO](https://betapage.co/tag/seo) goal is definitely to rank for these keywords, prepare a short-term goal for every quarter.

For instance, you may publish three blog posts targeting a few of your long-tail keywords and invest all your link building budget for the quarter in building links to these articles. Invest in tools to monitor your backlinks and [Google ranking](https://nightwatch.io/rank-tracker) constantly so that you know how your link building efforts are bearing fruit.

Ideally, you should try to rank for at least two of your long-tail keywords each quarter so that you can see a substantial growth in the number of targeted customers visiting your site from Google.

# **Treat every backlink as a project unto itself**

One of the most common mistakes marketers do with respect to SEO is with their ‘spray and pray’ approach. Essentially, they treat backlinks as a sort of a lottery that they may or may not succeed in earning. While there is an element of truth to this, it is important to work this out in a systematic manner.

To do this, treat every backlink as a project unto itself. Check out one of the many free project management tools that allows you to create new projects and subprojects and establish deadlines for each of these projects. This way, as a marketer, you are in a position to build new backlinks in a regular and steady manner which is absolutely critical to meet your quarterly SEO ranking goals.

# **Optimize link-building efforts**

A good thing about SEO is that the process to build backlinks is repeatable. That is, one content guide or free tool can be used to capture several new backlinks on an ongoing basis. But in addition to this, [the content you produce can also be repurposed](https://www.newbreedmarketing.com/blog/how-to-repurpose-content-and-make-the-most-of-your-marketing) in several ways to create new linking opportunities. For example, a content guide you publish can be converted into an ebook, a Slideshare presentation, an infographic or a YouTube video — and each of these content formats can be used to produce new backlinks for your website.

Optimizing your link building efforts this way can not only bring down your SEO costs, but also improve the momentum of link acquisition.

SEO is a long-term play that needs lots of perseverance. While your efforts may show little to no results in the early days, this changes as you keep working on your strategy with a disciplined approach over several months.

What is one technique you use to ensure discipline with your SEO efforts. Share your thoughts in the comments.


SEO is a measure of your website’s authority in the industry and with a disciplined approach, it is possible to establish yourself as a top

Why You Need A Disciplined Approach To Your Startup SEO

---
title: "Top Tips on How to Build an Eye-Catching and Well-Functioning Website"
slug: "top-tips-on-how-to-build-an-eye-catching-and-well-functioning-website-641e94187070"
description: "For many companies nowadays, it’s absolutely crucial that they get their business online. It literally doesn’t matter what they are, chances are they’ll be more successful and travel further if you…"
image: ""
published_at: "2019-07-04T07:56:18.389Z"
author: "Ritu Verma"
author_url: "https://blog.betapage.co/@ritu_"
collection: ""
---
For many companies nowadays, it’s absolutely crucial that they get their business online. It literally doesn’t matter what they are, chances are they’ll be more successful and travel further if you get them on the web. Whatever it is you’re putting out there, whether it’s music, design, or conducting buying and selling of your business online, a website is a good place to start. But how can you make sure that your website is both effective to look at and will function well and do its job? With these top tips, you can’t go far wrong, even if you’re not hugely tech-savvy.

**Set Up a Web Host**

The first thing you’ll want to consider when you’re designing your web page, is setting up a web host. There are a huge range of web hosts to choose from, but you’ll want to do your research and make sure you make the right choice for you.

This is the foundation of your website; therefore, you’ll want something reliable, and with good speed — because there’s nothing more frustrating than a slow website!

[WordPress](https://betapage.co/tag/wordpress) is a great starting point because it will give you what you need, and it’s free. However, if it is the free option you’re going for, it can limit you slightly. For example, your website’s address will also have wordpress.com in it, so if you want it exclusively named after your website, you might want to pay to upgrade your WordPress. All web hosts offer different plans, but you’ll want to do your research and ensure whatever you choose that you’re getting the most out of your money.

**Make Your Website Accessible**

Here, accessible simply means easy to find, or even stumble across accidentally if you’re looking to reach as wide an audience as possible. The first step for making your website accessible, is picking a domain name carefully. This literally means choosing the name of your website, so you’ll want to make something short, simple, snappy, and above all relevant to your company. It’s best to get straight to the point, and any further explanation can be made on the website itself.

You’ll also want to consider how you can increase your search engine optimization, or an SEO. This is literally trying to obtain top rankings on search engine websites by using keywords effectively — so basically, it’s a way of getting more hits on your website, and thus making it travel further. There is [a simple explanation on what is SEO](https://digitrio.com.sg/what-is-seo/) here that’ll explain effectively and in more depth.

**Customize to Suit You**

Arguably the most enjoyable part of starting your own web page is choosing the overall [design](/22-tools-to-create-beautiful-landing-pages-for-startups-b69d4f0d0c39) of it and customizing it to suit you and your business. Think about changing the colour scheme, adding pictures and adding titles. This is where you can really let your creative side roam free and make your website stand out from the crowd, and if you have a logo planned for your website and business, now is the time to use it!

**Opt for High-Quality Images**

Undoubtedly, as previously mentioned, you’ll want to fill your website with interesting and relevant images to your business. This could be images that represent what your company is all about, or they could even be the images of what you’re actually selling online. Whatever they are, they all must have one thing in common: they must be professional looking, and they must be high quality.

Nothing will take away from your new and sophisticated website design more than a fuzzy, low-quality image that serves no purpose. If you’re not savvy with photography, look to hire someone who is or even search online for free and non-copyright good quality images that you can use — as long as they’re relevant to your business.

**Include Blogs**

Including blogs on your website is a great way to boost your content, and therefore people’s interest in your website. If you’re using WordPress, it’s super easy because it actually started out as a blogging platform itself!

**Experiment**

Finally, never be afraid to keep on experimenting! Even when you think your website looks the best it can possibly look; chances are there’s always room for improvement somewhere. Remember that you’re just starting out, so hopefully your website and business has a long life ahead of it yet. You might even choose to rebrand entirely in the future! Whatever it is, remember that above all else, it’s yours, so don’t be afraid to get creative!

Author bio

I hope you found this post useful. Kailash Giri is a passionate blogger and I love to write about several topics like Health & Fitness, Home decor, Technology and many more niches. I always love to share my blogger resources.


For many companies nowadays, it’s absolutely crucial that they get their business online. It literally doesn’t matter what they are, chances are they’ll be more successful and travel further if you…

Top Tips on How to Build an Eye-Catching and Well-Functioning Website

---
title: "Setting Up A Knowledge Management System For Your Organization"
slug: "setting-up-a-knowledge-management-system-for-your-organization-c9d909dc48e2"
description: "Knowledge management (KM) is a critical part of any business operation. An organization with a sophisticated KM setup is equipped to handle customer and employee growth with little friction and face…"
image: ""
published_at: "2019-06-01T12:11:23.231Z"
author: "Anand"
author_url: "https://blog.betapage.co/@anand_sriniv"
collection: ""
---
Knowledge management (KM) is a critical part of any business operation. An organization with a sophisticated KM setup is equipped to handle customer and employee growth with little friction and face fewer challenges associated with scaling up.

Traditionally, [knowledge management](https://betapage.co/tag/knowledge-management) involved exhaustive documentation of every aspect of your business operations. The idea is to be able to quickly and efficiently access information pertaining to any specific component of your business that either a new employee or your customer can access to get their questions answered.

The problem with this approach is that it is not suitable for the modern dynamic business setup where information is constantly changing. There are also other problems with respect to efficiency. Proactive documentation requires dedicated contribution to the database from all departments that is neither practical, nor is an efficient use of their billed hours. Not surprisingly then, such strategies have not found many takers.

**A new approach to Knowledge Management**

Many modern workplaces no longer rely on proactive documentation to create a knowledge management infrastructure. Instead, they depend on user generated content (both internal and external) for this purpose. For example, your online helpdesk answers hundreds of customers’ queries each month that can be instantly repurposed into your knowledge base. Emails and internal collaboration tools too generate hundreds of such ‘information packets’ that can be uploaded into your knowledge management.

How do you go about doing this? Here is a short guide.

**Internal Collaboration**

Most organizations today use some sort of digital collaboration workplaces to assist various teams to coordinate with one another. It is important to pick a [digital workplace](https://www.exoplatform.com/digital-workplace/knowledge-management-software/) that comes equipped with the right knowledge management tools. For instance, a community Wiki can help team members come together to build a comprehensive knowledge database with content that has already been generated through internal presentations, reports and emails.

Another platform that is extremely valuable from a knowledge management perspective is forums and message boards. These are helpful both internally and externally. A forum on your intranet allows employees to ask questions and get them answered on a platform that is accessible to all employees. This combined with a strong internal search engine enables users to look up answers to their questions with just a click of a button.

**External communication**

Knowledge management from a customer perspective works a bit differently since there are additional concerns to take care of. A customer support communication that answers a recurring question cannot be directly uploaded to a knowledge base since you must first take of anonymizing the information. This will require considerable effort from the helpdesk team. It is a good idea to pick a helpdesk tool that uses machine learning to automatically filter identifiable information and transcribe the conversation into a publicly available knowledge.

Another platform to consider is your company blog. A [blog](https://smartblogger.com/how-to-start-a-blog/) is an extremely handy platform to not only assist your customers with recurring questions, but can also be used to bring in new visitors who can then be converted into paying customers.

Blogs are especially handy for product-based businesses. Here, product managers typically write exhaustive how-to articles for every new feature introduced in the product. These are write-ups that product managers publish for internal consumption anyway. With a company blog, they can also be made available to the larger world. Not only does this serve to communicate the launch to existing customers, they can also serve as a knowledge bank for these users.

**Onboarding**

One of the critical use-cases of knowledge management come with onboarding new staff or customers to your business. A strong knowledge management suite enables businesses to maximize training efficiency by producing highly contextual and personalized lessons to each of their employees or customers with a single master knowledge database.

This is typically done with the help of elearning platforms. However, nurturing your learner is an important component of onboarding since it allows them to ‘ease’ into their role as an employee or customer. [Automated drip campaigns over email](https://blog.benchmarkemail.com/get-started-marketing-automation/) serve as an effective medium of communication for this purpose. With a drip campaign, your organization can decide how to space out the lessons and ensure that your knowledge database can be used to effectively communicate one lesson at a time — thereby maximizing learning efficiency.

Do you have a knowledge management strategy for your business? How are you handling this? Share your tips in the comments.


Knowledge management (KM) is a critical part of any business operation. An organization with a sophisticated KM setup is equipped to handle customer and employee growth with little friction and face…

Setting Up A Knowledge Management System For Your Organization

---
title: "Tech Tips For Entrepreneurs"
slug: "tech-tips-for-entrepreneurs-1e1da8e80fdc"
description: "Taking the plunge to launch your own start-up takes a huge amount of guts. Handling a company, after all, is no walk in the park. There will always be pressing concerns, tasks that need your…"
image: ""
published_at: "2019-06-01T08:09:30.595Z"
author: "Ritu Verma"
author_url: "https://blog.betapage.co/@ritu_"
collection: ""
---
Taking the plunge to launch your own start-up takes a huge amount of guts. Handling a company, after all, is no walk in the park. There will always be pressing concerns, tasks that need your attention, and all these while you’re making sure that profits keep coming. No one wants to lose their capital, so it is essential to work hard.

Thankfully, the digital world of today ensures that entrepreneurs have the means to keep tabs on operations easily. For instance, Sewport CEO Boris Hodakel mentioned that managing a start-up business like his brand has kept him on his toes, but he is grateful to the advent of technology solutions that make it a bit more convenient. Here are some key tips to remember on how to leverage technology to help make any business flourish.

Establish Your Online Presence

Digital marketing plans through social media have now surpassed traditional marketing efforts utilizing the old school media of print, radio, and tv. Advertising in social media, as well as making your [online presence](https://www.forbes.com/sites/forbestechcouncil/2018/04/20/how-to-create-a-big-online-presence-for-your-small-business/) felt through brand cultivation, are all necessary to protect your brand. A single ad on the newspaper can only be read by a few people. However, a blog post, an FB shoutout, or an IG photo can easily reach millions of people all over the globe. It is now vital to own a company website with a corresponding blog. This helps you promote the brand and it also gives people a place where they can see your offerings, Be sure to constantly update your blog so that it will always ranked high in the security search engine. At least, when people look for answers, your company will always be first on the hit list. This reinforces your image as credible and reliable source, beefing up your country image.

Testimonials

Encourage your clients to leave a review or a testimonial. Happy customers will readily do that for you. And in these modern times, studies indicate that people actively [seek testimonials](https://www.forbes.com/sites/danielnewman/2015/04/28/research-shows-millennials-dont-respond-to-ads/) and are far more inclined to believe them than company sponsored advertisements. Testimonials are actually now the much better way to keep your brand alive. It is also vital to remember to respond to each review with a kind reply.

Client Engagement

Engaging clients is not really complex thanks to the advent of social media. One finely crafted FB post or one witty Tweet is already more than good enough. The key here is to be authentic, be friendly, and be ready to whip out photos of your products because pictures say a thousand words. Clients just love pictures of the actual products. Once again, it is important to reply to comments and reviews, so that your customers will feel valued. And indeed they must be, because without them, business will surely turn sour. On top of these, there are other sure-fire methods like crafting newsletters or signing up clients in your email list so you can easily provide them the latest deals. Consistent communication and engagement with a client really has the capacity to make or break the business.

Make Your Mobile Work for You

Don’t just rely on your desktop Internet connection to get things done. Realize that your phone is a mini computer that can get the same job done. What’s better is you can do those operational tasks while on the road and away from home. Make sure your email is set-up in your phone so you will always have access to important communication. Back up files in a cloud service so you can easily access important documents anywhere. You can even opt to sign contracts and other pertinent forms now with an application like Adobe Fill and Sign. This way, you also leave the paper chase and save some trees.

Network with Experienced Industry Leaders

With LinkedIn and Facebook, it is now much easier to touch base and follow industry leaders. Learning from the experts is an essential component in growing your business. After all, they’re not called experts for nothing. For instance, in the fashion industry, you can find [How to start a Clothing Line? «The Super Guide» + Costs & 43 Expert Tips](sewport.com/tips-on-starting-a-clothing-line-from-43-brands) to help you jumpstart your business. The important thing to remember is that you must never stop learning. Learning is an essential component that everyone must work. When you keep learning, you’re always growing, but when you stop learning you begin dying. Acquiring new knowledge from experts in your field will surely give you fresh insight on how to deal with your own business.

These are the reasons why business owners must leverage technology and use them to an advantage. Practically every single person in the world has a mobile device. It is such a waste if this resource is left untapped. The key point to remember is technology is a machine that you must use to work for your benefit. It’s not just working hard, it is working smart.

**Jump to top**


Taking the plunge to launch your own start-up takes a huge amount of guts. Handling a company, after all, is no walk in the park. There will always be pressing concerns, tasks that need your…

Tech Tips For Entrepreneurs

---
title: "Analyzing credit reports accurately can help you identify suspicious credit activity"
slug: "analyzing-credit-reports-accurately-can-help-you-identify-suspicious-credit-activity-accd64518558"
description: "The world of credit is a form of the economy. A major portion of the financial capital of the world is invested in this credit field where transactions take place between lenders and borrowers. With…"
image: ""
published_at: "2019-05-30T09:48:38.870Z"
author: "Ritu Verma"
author_url: "https://blog.betapage.co/@ritu_"
collection: ""
---
The world of credit is a form of the economy. A major portion of the financial capital of the world is invested in this credit field where transactions take place between lenders and borrowers. With time, the process of acquiring credit has changed considerably. The paperless solution has shifted the financial lending economy into the digital era. People can get credit approvals through digital applications and can withdraw cash on credit from suitable ATMs. Therefore a lot of transactions are done through the e-platform. The use of cards instead of cash is also a form of digitalization. In this era of rapid technological development where the cyber world reigns supreme, there is also the rising problem of fraudulent activities occurring on the online platform.

**The problems that might occur while doing credit transactions**

Transacting online is very common nowadays. The use of credit cards in online stores, the creation of credit accounts, approval of loans and several other activities take place online. However when a person is entering information on a site, then the presence of hackers make that information vulnerable. The creation of ever ingenious ways for hacking accounts of people is palpable, and credit and bank account information can be used for committing serious crimes. Identity theft can lead to the creation of multiple accounts in the name of a person without his/her knowledge.

Loans can be taken by forging one’s personal information. In the digital world impersonation is the well-known method for committing frauds in the name of another person. There are security protocols, but in many cases, the identity of a person can get forged in the digital world which can lead to many unpalatable consequences.

**The information needed for secure browsing and transactions**

As an individual or as a business owner the prospect of identity theft is scary. There are enough information and awareness articles present on the internet regarding the measures which should be followed for safe browsing and transactions. Some of these actions are enlisted below:

*   **Using protected mode for browsing purposes:**

It is best to have suitable security software installed in the browsing device so that stealing of data becomes difficult for hackers when sites are opened through protected devices. There are many kinds of protection software present in the market. The choicest ones should be installed so that protection is always there while browsing.

*   **Avoiding entering personal information in dubious sites:**

It is true that there are multiple sites present on the internet and in many cases, it might be impossible to pinpoint the suspicious sites. However, while doing any online transaction, it is important to see if the connection to the site is secure or not. Sites that do not provide a secure connection should not be used for entering sensitive information or passwords. The same thing applies when links are to be clicked from the email. The redirect links can be a trick to hack information so until and unless the source is known such links should not be followed. The mishap of [Todd Davis and Lifelock](https://www.personalfinanceanalyst.com/lifelock-savior-or-fraud/) is well known one should never post personal information in a public platform or share it through sites.

*   **Acquiring the aid of security and monitoring service providers:**

Most hackers that steal bank and credit card information are on the route to stealing money from the hacked account. This implies that the credit card owner will land into a pitfall of credit because of forged transactions. This will adversely affect the position of the credit score. If the credit score is affected, then it will leave an indelible mark on the credit report. Hence it is best to take the help of a service provider who is adept at handling the monitoring of credit accounts of an individual. The monitoring of credit accounts includes the careful supervision of reports from all the credit bureaus. The sudden change in the credit activity of an individual will also be noted, and the client will be updated about such changes. If the transactions are done by the client then there is no problem but if the activity is done by an impersonator then the transactions can be stopped, and in some cases, the source of fraudulent activity can also be identified.

*   **Self-examination of reports:**

It is true that checking financial statements now and then is a difficult prospect and even after checking things can get missed. However still as a first precaution self-evaluation is important. At least updates regarding new transactions should be noted, and when services are hired for checking purposes, then the updates provided by the service providers should be immediately checked.

Hence, by being careful and evaluating reports the attempts of fraudulent credit transactions can be suitably curbed. These are simple things you can do to make everything safer.


The world of credit is a form of the economy. A major portion of the financial capital of the world is invested in this credit field where transactions take place between lenders and borrowers. With…

Analyzing credit reports accurately can help you identify suspicious credit activity

---
title: "Remote Work is the Future"
slug: "remote-work-is-the-future-7167677e549c"
description: "Today, remote work is not nearly as rare as it once was. In fact, in an Upwork Future Workforce Report, many of the 1,000 hiring managers surveyed said that they expect up to 38% of their full-time…"
image: "https://blog.pitchwall.co/uploads/0*0gp44zzEBdHCXcav.jpeg"
published_at: "2019-05-23T08:01:14.479Z"
author: "Emma Longridge"
author_url: "https://blog.betapage.co/@emma_63940"
collection: ""
---

Today, remote work is not nearly as rare as it once was. In fact, in an Upwork [Future Workforce Report](https://www.upwork.com/i/future-workforce/fw/), many of the 1,000 hiring managers surveyed said that they expect up to 38% of their full-time staff to be working remotely in the next decade.

Through the aid of efficient digital communication channels, as well as a vast range of project management systems available, an ever-increasing number of entrepreneurs are launching their own remote companies… and for good reason. Believe it or not, you could have a more successful team because of it.

**Feeling doubtful?**

I want to share with you [JivoChat](http://www.jivochat.com)’s experience running a remote company as well as some tips to start your own.

To begin, I’m going to address a few general questions.

# What is a remote company and how does a remote worker function?

A remote company is one in which a team employs part-time and/or full-time workers to collaborate productively in the same way they would at a typical company, but without a physical office to work from. In some cases, employees work from home for the entirety of the week, while in other cases, they may be required to attend weekly meetings at the company’s office. More often than not, these work organizations have flexible schedules but also require workers to be in certain time zones or communicate regularly through video calls.

To manage a decentralized/remote startup, you’ll need to be able to delegate work and trust your employees to have the diligence to get the job done without the need to be monitored at the company’s headquarters every day.

# Why on Earth would I want to start a remote company?

If you think about it.. you will save money on rent… amongst other costs

Companies of all sizes report [significant decreases in operational costs](http://www.forbes.com/sites/jeannemeister/2013/04/01/flexible-workspaces-another-workplace-perk-or-a-must-have-to-attract-top-talent/), remote work stats show. For a large-scale example, consider American Express. This team reported annual savings of $10 million to $15 million thanks to its remote work options.

Consider, also, all the costs that go into team lunches, parties, technology, office space, the list goes on and on. Instead of paying all those fees for those matters, you can plan a fun annual team-building retreat to pull your whole company together instead.

# You can get better team engagement

Alright, so… you may be skipping the &#8220;water cooler&#8221; talk, but remote workers can feel more connected with video conferencing tools.

According to [Remote Year](https://remoteyear.com/blog/what-is-remote-work), remote work benefits people by allowing a more flexible lifestyle, which also results in better health, as well as a renewed passion for their jobs. After all, as long as you meet your deadlines and meet the company quality standards, you’re free to arrange your own schedule.

What’s more is that there’s no commute, no wasted time sitting in cars or public transport. Who wants to spend their lives in traffic anyway?? A win-win for all who are involved.

# It’s the future of work.

Just a few short years ago, working from home may have seemed out of reach across some industries. Today, not so much. In 2015, [23% of employees reported doing some of their work remotely](http://www.bls.gov/news.release/pdf/atus.pdf), up from 19% in 2003, Bureau of Labor Statistics data shows. A _New York Times_ report also noted that [telecommuting is fast on the rise](http://www.nytimes.com/2014/03/08/your-money/when-working-in-your-pajamas-is-more-productive.html?_r=0).

# Our Experience

[JivoChat](http://www.JivoChat.com) is a semi-remote company offering SaaS business messenger tools that have conquered Russia, CIS, Brazil, Latin America, USA, Europe, India, and Nigeria.

We have a mixed company in the sense that most of our team is remote. Sometimes building our cross-team community and strengthening our teamwork can be challenging because of this. To deter from having too many setbacks, we organize annual trips to bring our team together. In order to build a community at our headquarters, we have our own collaboration times at the Moscow office.

Since our beginnings in 2012, we make sure everyone’s ideas are heard and somehow incorporated into our project architecture. Our teams constantly exchange experiences and brainstorming sessions through conferences, internal reports, and meetings.

# How to manage a remote startup

Before anything, it is essential to ensure that everyone is on the same page and understands what the company’s plans and goals are.

To achieve this, consider holding weekly meetings with the entire crew, as well as smaller meetings with teams from each department. This creates better cohesion and teamwork. Also, be sure to regularly reiterate the reasoning behind each of the company’s goals and why it is essential that everyone gives their best.

However, truly the way we are able to work successfully as a remote company is mostly based off of the organization and communication tools we use.

Here are a few of the tools we consistently use to be successful:

# 1\. Slack

Communication is one of the main pillars that support remote startups, and that’s precisely the reason [Slack](https://slack.com/) joins our list of most popular tools. Slack offers a wide array of functions for you to organize your team, get in touch with other employees, share files and even make voice or video calls.

# 2\. Trello

To make remote work possible, you must be able to assign people to their tasks and keep track of who is doing what, as well as when they are doing it. [Trello](https://trello.com) is one of the best project management tools available in the market. It offers an easy to navigate dashboard that provides all the information you need to keep things running at a single glance.

# 3\. Google Drive

[Google Drive](https://www.google.com/drive/) is one of the best ways to store and share files on the Cloud, making it easy to understand the reason for it to be on our list. Besides, it also offers solutions such as Google Docs, Sheets and Forms for you and your team to create documents and make sure other workers have access to it.

# 4\. Git

Especially (though not exclusively) useful for IT and software development companies, [Git](https://git-scm.com/) is an open-source version control solution and one of the best ways to share your project with team members. It supports many different kinds of development workflows and can be useful for both small and large projects.

# 5\. Zoom

[Zoom](https://zoom.us/) allows you to easily create video calls with multiple people while also being able to share your computer’s screen, which can come in handy for video conferencing, for example. Besides, it’s a free tool that can be accessed both through the browser or by downloading its software.

# What ‘re your thoughts?

Starting or converting your company to a remote one isn’t for everyone. For [us](http://www.jivochat.com), it’s the best way in which to organize our scattered team. For others, it might be too challenging.

At the end of the day, don’t be afraid to follow our example and look into ways you can allow your team to have more independence with remote work. You could see productivity rise, create more devoted employees, and see a positive ROI. After all, there’s nothing better than working with satisfied, like-minded people that work to achieve the same mission… and, truthfully, you don’t need an office to do that.

[Emma Longridge](https://www.linkedin.com/in/emmalongridge/) is the US Content Manager at business communication manager, [**JivoChat**](https://www.jivochat.com/features/). She enjoys discussing technology and how it can help improve the lives of others.


Today, remote work is not nearly as rare as it once was. In fact, in an Upwork Future Workforce Report, many of the 1,000 hiring managers surveyed said that they expect up to 38% of their full-time…

Remote Work is the Future

---
title: "The Step By Step Guide To Becoming An Industry Authority"
slug: "the-step-by-step-guide-to-becoming-an-industry-authority-4686cfc1bfcd"
description: "In the world of business, there is often an inverse relationship between product research and how acute the need is. Customers often tend to spend time researching on various competitors on…"
image: ""
published_at: "2019-05-16T11:48:41.430Z"
author: "Anand"
author_url: "https://blog.betapage.co/@anand_sriniv"
collection: ""
---
In the world of business, there is often an inverse relationship between product research and how acute the need is. Customers often tend to spend time researching on various competitors on parameters like price and features when they are not desperate for a solution. However, those who are looking for an immediate solution to a problem tend to go with a market leader, regardless of their pricing or specs.

To put this in other words, establishing your brand as an authority can be an incredibly profitable marketing strategy. Here is a step by step guide to help you achieve this in your industry.

**Specialize in a niche**
=========================

There are a number of examples of brands that are ‘authorities’ in a broad industry segment. Amazon, for example, is the go-to website for [eCommerce](https://betapage.co/tag/ecommerce) transactions. Alphabet (Google) is a leader in the overall digital software and hardware space. But to get here, these brands started off specializing in a very small niche in their own industry. Amazon started off as an online book selling platform while Google focused on building the best search engine.

While you may aspire to build a brand like Amazon or Google, it is important to pick a very small niche within your industry to begin with. There are a few reasons why such a [vertical marketing strategy](http://fabrikbrands.com/what-is-a-vertical-marketing-system/) is highly recommended. Firstly, a niche market has fewer competitors. This enables you to stand out from competitors with a relatively smaller marketing budget and within a shorter time.

For instance, if you are a digital marketing agency, you could specialize in vertical niches like ‘Reddit marketing’ or ‘LinkedIn marketing’. Such niches do not have a lot of competition and are thus easier to establish yourself as an authority in.

**Build a loyalty product**
===========================

Loyal customers tend to buy nearly 20% more frequently than customers who are not loyal to a brand. Many marketers tend to focus on customer satisfaction metrics while working on loyalty. This could be a wrong strategy since satisfied customers do not always have to come back. For instance, if you own a plumbing company and the customer is delighted with your service, they ideally do not have a reason to come back to you for a long time.

To build a loyal customer base, you must go beyond providing a product or service that delights customers. You must focus on your product strategy that incentivizes loyalty. You may, for instance, deploy [rewards schemes to incentivize loyalty](https://www.candybar.co/blog/why-digital-loyalty/). You may also experiment with an accessory-pricing model where customers tend to come back to you for spare parts and accessories that are necessary for your main product. Printer businesses that sell cartridges are a good example of this model.

The reason why loyalty is important to build authority is because repeat purchases fuel a tendency to ‘fall back’ on a brand. A customer who orders all their office supplies and accessories from Best Buy would also ‘fall back’ on this store when they have to buy their next computer or printer. In short, the frequency of transactions with you is an important contributor to establishing yourself as an authority.

**Being a thought leader**
==========================

A thought leader is essentially someone who is the ‘go to’ when it comes to news and views on a particular topic or industry segment. It is a well-established fact that customers trust the word of a thought leader and are hence more likely to buy the products that they recommend. This is also the reason why celebrity endorsements are extremely popular — customers buy products endorsed by people they trust or adore.

There are a number of different strategies you could experiment with in order to establish your brand as a thought leader. Some marketers invest in building web properties that serve as the staple news platform for the industry. While this can take an incredibly long time to fructify, this is also highly effective.

In addition to this, you may also consider investing in a [drip marketing campaign](https://automizy.com/blog/drip-email-campaign-examples/) for your clientele. The objective of a drip campaign is to reach the client on a routine basis so that your brand stays ‘top of the mind’ when they are in the market for your product or service.

B2B brands have a number of other channels too to establish thought leadership. Such businesses can invest in webinar marketing, trade shows and conferences to reach their target audience. Such platforms enable these businesses to establish their industry authority and are hence incredibly valuable for the purpose of growing your business.

Who is the authority in your industry? What strategies do you think helped them establish themselves as such? Share your views in the comments.


In the world of business, there is often an inverse relationship between product research and how acute the need is. Customers often tend to spend time researching on various competitors on…

The Step By Step Guide To Becoming An Industry Authority

---
title: ""
slug: "crucial-tips-to-boost-your-ecommerce-security-10347d17b481"
description: "So, you’re ready to launch your business into the online world. Your website is up and running and looks fantastic. You’ve already created a bunch of informative content that is going to captivate…"
image: "https://blog.pitchwall.co/uploads/1*C_RSD8WJMZl8zSz4F7RbgQ.jpeg"
published_at: "2019-05-16T11:45:06.291Z"
author: "Taniya Patni"
author_url: "https://blog.betapage.co/@taniya_patni"
collection: ""
---

[https://pixabay.com](https://pixabay.com/)

**Crucial Tips to Boost Your Ecommerce Security**

So, you’re ready to launch your business into the online world. Your website is up and running and looks fantastic. You’ve already created a bunch of informative content that is going to captivate and engage visitors. And most importantly, you have a product or service that you know is going to benefit a vast array of people. But before you can confidently sit back and watch the sales come in, it’s vital that you bolster your ecommerce security.

With the seemingly endless opportunities to now grow your business online, the unfortunate fact remains that cyber-crime has intensified to alarming levels. If you fail to enforce [ecommerce](https://betapage.co/tag/ecommerce) security adequately, then you open yourself to hackers and thieves that seek to steal and defraud.

When hackers get hold of your customer’s sensitive information — most notably financial details — this can have a disastrous effect on your business. Not only are your customers being robbed, but they are also likely never to trust you or buy from you again. Worse still, your reputation could be negatively impeded and may take years to recover — if at all. Particularly lousy customer experience could even gain media traction. So, how do you keep cybercriminals at bay and protect the credibility of your brand? Here are some tips to get you up to speed and to break down what you need — from ecommerce platforms to EV SSL.

**Always use a reputable ecommerce platform**

As a business owner, you must select an ecommerce platform that provides you with a large support community. You ideally need to choose an ecommerce platform that has high usage. It will indicate many factors — notably how tested, updated and compliant it will be. And you want to select a platform that is regularly updated. It will ensure that any ominous bugs are more readily detected. As a rule, the more popular the platform is, the more secure it will be.

**Maintain a secure connection**

This sounds straightforward, but what exactly does secure connection mean? It means protecting the flow of information between your customer’s web browser and the ecommerce store.

This is done by implementing encryption that protects personal and financial information from being stolen. If your website or ecommerce store starts with https:// or if you see a green padlock in the address bar, then you’re already using a secure connection. If you don’t notice these characteristics (your site starts with http:// or is there is no padlock in the address bar) then this is cause for concern. Your website is not secure, and you run the risk of being hacked. So, how do you go about establishing a secure connection?

The first step that you’re required to do is purchase an SSL certificate from reputable certificate providers like SSL2BUY. In the online world, this is known as a Secure Socket Layer (or SSL) certificate. SSL certificate creates a secure tunnel between the server and browser to pass information securely. It secures usernames, passwords, credit card numbers and more. A more reliable and advanced certificate is Extended Variation (EV). For all ecommerce transactions, it is crucial that you utilize an EV SSL. [EV SSL Certificate](https://www.ssl2buy.com/ev-ssl-certificate) creates a green bar on the browser by showing a company name. By using an EV SSL, not only will your website or ecommerce store be secure, you’re more likely to generate better SEO ranking.

**Keep sensitive data to a minimum**

Yes, there are going to be times when running your business that you need to store information about your customers — notably their name, phone number, billing address etc. But because this data is considered as Personally Identifiable Information (or PII), it is incumbent upon you to keep this information safe. This only emphasizes the importance of maintaining a secure connection.

If your customer’s personal information is stolen from your site or online ecommerce store — and you failed to implement a secure connection, then this could spell disaster for your business. You could find yourself being held liable for any damage occurred to the customer.

The most crucial aspect when it comes to storing data is to never — under any circumstances — store your customer’s credit card information. While it may be more convenient to store credit card information, it is simply not worth the risk to either your customer or yourself.

Keep a watchful eye on your website or ecommerce store

There are ecommerce tools and monitoring devices that can aid in detecting fraudulent activity. However, the risk of being hacked can largely be mitigated if you regularly check for suspicious activity yourself.

By keeping a close eye of transactions, you are much more likely to identify potential risks as they happen — rather than after it’s too late. Also, third-party tools will assist you in picking up anything that doesn’t seem quite right.

Some other helpful tips to improve your online security include:

• Properly securing the admin panel — Make sure that you do this by changing your admin username from the default settings. The more unique, the better! The same goes for your admin password. Keep it strong and around 8–12 characters in length.

• Regular data backup — This way, if someone does hack your website, you’re able to restore it quickly.

• Utilize an ecommerce security plugin — This will [protect your online business](http://www.starthubpost.com/simple-tips-to-building-a-secure-online-business/) by preventing malicious requests from reaching your site in the first place.

• Implementing ecommerce security best practices — For the most effective way to do this, it’s best to go through your CMSs security best practices documentation and follow the recommended steps that are outlined.

As you’re probably already aware, running an online business can sometimes seem scary. Hackers and thieves are always on the lookout for consumers they can either steal from or defraud. However, with the proper knowledge and support, you can successfully secure your website or ecommerce store. And once that’s taken care of, you can get back to what you do best — running your business!

**Author Bio** — Derek Iwasiuk is an experienced blogger who has written articles for several renowned blogs and websites about various uses of social media to engineer more business traffic on business websites.


So, you’re ready to launch your business into the online world. Your website is up and running and looks fantastic. You’ve already created a bunch of informative content that is going to captivate…

---
title: "The Proliferation Of Bots In Modern Business"
slug: "the-proliferation-of-bots-in-modern-business-c2de4eb13a06"
description: "The role of automation in business has gathered significant pace over the past few years. Today, you will be hard-pressed to find a business whose operations are not at least partially automated…"
image: "https://blog.pitchwall.co/uploads/1*OtxlnGOeVyYPn6QuqwyeeA.jpeg"
published_at: "2019-05-14T03:07:36.755Z"
author: "Anand"
author_url: "https://blog.betapage.co/@anand_sriniv"
collection: ""
---

The role of automation in business has gathered significant pace over the past few years. Today, you will be hard-pressed to find a business whose operations are not at least partially automated. Chatbots, for instance, have become increasingly pervasive in the past few years and according to a 2017 HubSpot survey, nearly 57% of consumers like engaging with them due to the instantaneity that they provide.

One reason why businesses love automation is because of the high ROI that comes with it. Cloud-based bots that handle various components of a business cost you not more than a few hundred dollars a month. Using human workers to process the same tasks can cost you several thousand dollars.

Another reason why bots are popular is because of their predictable efficiency. The efficiency and accuracy of a human worker varies from person to person and also fluctuates over time. Bots, on the other hand, are very predictable and offer consistent efficiency.

That is however not to say that bots outdo humans at every task. Despite the advances we have made in areas like machine learning and artificial intelligence, bots still operate on the ‘garbage in, garbage out’ model. In other words, a bot does not know to differentiate between right and wrong. This is best exemplified by Tay, the AI chatbot that Microsoft introduced in 2016. Within a day after it was introduced to the world, the chatbot started spouting racist and bigoted epithets, all thanks to the ‘garbage’ that internet users fed the software.

As a general rule of thumb, the best bots are where the data input is carefully administered and those that do not take &#8220;life and death&#8221; decisions. Here are a few examples of where bots can help you in your business.

**Customer Support**

This is by far the most popular and visible area of bots taking over human roles. While [chatbots](https://betapage.co/tag/chatbots) are not technically &#8220;life and death&#8221; situations, they can still heavily influence customer satisfaction and experience — factors that can make or break a business. In essence, a poorly built chatbot could frustrate users and could bring down loyalty

Although chatbots are primarily associated with the live chat feature on your website, you may also adapt this feature to other sales and support channels. You may also integrate these bot technologies [to other platforms like Facebook, WhatsApp](https://www.botware.com.br/messenger-and-whatsapp-chatbot-development/) or other social media channels that is popular among your user demographic.

**Collaboration**

Businesses no longer rely on a centralized workspace to get stuff done. Online collaboration has made it possible for workers from multiple locations to seamlessly work together in managing a project. However, in large teams, this is easier said than done since any worker may be pulled into multiple projects that makes it difficult for them to efficiently manage time across all these tasks.

Today, there is a small, but [growing adoption of AI in project management](https://blog.proofhub.com/the-role-of-bots-and-ai-in-project-management-87d29b78e304). The objective of this automation is to streamline business activities without the need for a human project manager. A project management bot, for example, can assist in scheduling meetings, distributing resources across projects, proactively manage workload on each of the stakeholders, plan and allocate efficiently and predicting future bottlenecks and risks. While human workers have been doing a good job here, automation brings down the cost while making the process more predictable and efficient. Gartner predicts that by 2030, as much as 80% of the grunt work in project management would be completely automated.

**Marketing**

Marketing, especially digital marketing, is an area where bots can dramatically improve ROIs. The digital ecosystem delivers thousands of data points that can be aggregated and used to deliver insights to improve and optimize your marketing strategies — all of this with very low investment.

Bots today are used to run ad campaigns, automate social media marketing, and even [deliver high performing content marketing campaigns](https://www.mondovo.com/blog/content-marketing-use-a-robot-to-create-your-content/). For example, you may bots to identify gaps in your current marketing campaigns, use Natural Language Generation (NLG) to build content, optimize them for SEO and also monitor your performance on a continuous basis. All of this can consume thousands of man hours each month, and with bots, this can be significantly reduced.

In addition to these areas, business operations already have a number of departments where automation has taken over partially or sometimes, even completely. This includes segments like warehouse management, inventory sorting, supply chain management and advertising management. While some of these technologies are straight-forward software applications, others involve more advanced technologies like IoT, VR and AR.

The future of business is in automation whether we like it or not. So although this risks the loss of human labor, there are other areas like automation programming and administration that will evolve to consume more humans workers. It will be interesting to see this evolution take shape over the next decade.


The role of automation in business has gathered significant pace over the past few years. Today, you will be hard-pressed to find a business whose operations are not at least partially automated…

The Proliferation Of Bots In Modern Business

---
title: "Top 5 IoT Security Threats in 2019"
slug: "top-5-iot-security-threats-in-2019-e797b02d29f5"
description: "Just like any other emerging technology, the Internet of Things (IoT) comes up with a lot more benefits and risks. IoT delivers substantial benefits to their end users by bringing unprecedented…"
image: "https://blog.pitchwall.co/uploads/1*N4vaanNA1-iQFRZPAXXN2A.png"
published_at: "2019-04-23T11:30:16.094Z"
author: "Taniya Patni"
author_url: "https://blog.betapage.co/@taniya_patni"
collection: ""
---

Just like any other emerging technology, the Internet of Things (IoT) comes up with a lot more benefits and risks. IoT delivers substantial benefits to their end users by bringing unprecedented security challenges.

The Internet of Things is a quickly growing segment of the internet as other components are reliant on people for exchanging information whereas IoT enables connectivity between devices that gather, transmit and receive data.

Here are the top 5 IoT security issues for the most common IoT threats to look after.

# 1\. Device hacking using Spam Emails and conscription into Botnets

Smart devices, for instance, the Samsung Family Hub refrigerator has the same computing power and functionality as of a modern tablet which means that they can be hijacked and turned into email servers. It was found out in 2014 that a smart refrigerator had sent thousands of [email spam messages](https://www.proofpoint.com/us/threat-insight/post/Your-Fridge-is-Full-of-SPAM) without their owners being aware of the problem. As similar to the refrigerator spending spam email, IoT devices can be forced joined with a malicious botnet for the security purpose of conducting distributed DDoS (denial-of-service attacks).

**How to fix it:** Avoid unknown emails by reporting spam to restrict the number of spam messages attacking your inbox. This will prevent your account from getting hijacked by the spammers.

# 2\. Not so secured Devices

This threat seems to be insidious since the inception of IoT and the device manufacturers are partly complicit about it. When any IoT device is shipped to store with default ‘admin’ usernames and ‘1234’ passwords, consumers cannot reasonably expect to change and secure the credentials until and unless the manufacturer insists on it through the medium of instructions and reference materials.

**How to fix it:** It is solely the responsibility of your IoT device manufacturer to provide all-around security to restrict the hacking of your device.

# 3\. The Shodan Search engine

The Shodan IoT search engine has been revealing quite a few security flaws inherent to IoT since the year 2009. It explains how BigPond which is now known as Telstra Media can configure networking devices like wireless home routers running on OpenSSH — a popular site of IoT connectivity tool on a fairly standard port that [shared same keys](https://blog.shodan.io/hiding-in-plain-sight/) on more than fifty thousand devices. Any sharp hacker can easily be familiar with remote management of routers by easily taking advantage of common SSH keys to intrude upon a home network and search for unprotected IoT devices.

**How to fix it:** With the help of the device, you can search out the webcams, routers, servers and much more safely. This can prevent attacks from hackers by exposing vulnerable devices.

# 4\. Data Leaks

It is often common to have the data breaches when dealing with the connected IoT devices. To resolve this, allows the users to authenticate IoT devices by introducing multiple user management features for a single IoT device and also implementing robust authentication mechanisms like two-factor authentication, biometrics, and digital certificates.

**How to prevent it:** For protecting the privacy of users and prevent IoT data breaches, you can encrypt the data at rest and transit between the devices and back-end systems using cryptographic algorithms and fully encrypted key; lifecycle management processes.

# 5\. Test the IoT Hardware

As the IoT devices are easily getting hacked, it is mandatory to insert a robust testing framework in order to ensure the security of its IoT hardware. The chip manufacturers are also required to reinforce the processors for more security and less power consumption without making them too expensive or impractical to be used in the current devices.

**How to fix it:** Testing the IoT hardware includes stringent testing of the IoT device’s range, capacity, and latency.

# The Bottom Line

All these threats do not conclude that we should get scared or afraid of anti-social elements as awareness becomes your first line defense. It is always said that being paranoid save your life sometimes and in this case, IoT solutions and services have proved its mettle and have stood firm against the test of time till now. Keep Learning!

**Author Bio:**

_Vikash Kumar works as a manager in the_ [_.net development company Tatvasoft.com_](https://www.tatvasoft.com/software-development-technology/microsoft-dot-net)_. Sometimes he does have free time while managing campaigns, during which he likes to write and explore new technical trends and topics. Vikash also has published his bylines on major platforms and has been blogging since 2014. You can follow him on Twitter and LinkedIn._


Just like any other emerging technology, the Internet of Things (IoT) comes up with a lot more benefits and risks. IoT delivers substantial benefits to their end users by bringing unprecedented…

Top 5 IoT Security Threats in 2019

---
title: "What are the sources and platforms where you can Market Your Small Business?"
slug: "what-are-the-sources-and-platforms-where-you-can-market-your-small-business-76502e313780"
description: "If you are going to start a small business, then you need to promote it in the best possible way. Well, there are different methods available, but you should choose the effective one in order to get…"
image: "https://blog.pitchwall.co/uploads/1*1Y6OoXne7GrrLGU_MUkzLQ.jpeg"
published_at: "2019-04-19T10:13:29.435Z"
author: "Taniya Patni"
author_url: "https://blog.betapage.co/@taniya_patni"
collection: ""
---

If you are going to start a small business, then you need to promote it in the best possible way. Well, there are different methods available, but you should choose the effective one in order to get started. Most of the customers or buyers are making use of search engines while searching for a local business. On the other hand, there are many other sources that they can use. You also need to take care of these factors while selecting the right method for the promotion of the small business. Some people are only paying attention to the use of SEO strategies instead of other techniques for promoting a business.

By doing the same, you can miss a lot of opportunities that can also create some issues in the future. You also need to understand the other sources that most of the consumers are using for doing research for a local business. Consider all these sources and then choose the right option for the promotion of your business. Due to these methods or factors, you shouldn’t ignore SEO because it is still important. Some customers always start to search on Google instead of the other sources.

**Let’s know about the other sources**

You may all know about the importance of SEO when it comes to promoting a new business. On the other hand, there are many other sources, but you may rarely know about them. Try to know all about these other sources to take advantage of the promotion of your business. It can also help you to get the benefits from the opportunities that you are avoiding due to SEO.

Try to know about all the platforms other than SEO and then use them to promote your business in a perfect manner. Some of these sources have been listed below-

1.  **Reviews of the customers**

It is not a true fact that everyone relies on the services providers that are on the [top pages of the search engines.](https://www.inspire.scot/blog/2016/11/11/top-12-best-search-engines-in-the-world238) Yes, most people use search engines to find the right service provider to cater to their needs, but other people also pay attention to the reviews of the customers. You may have noticed that some people always rely on the recommendations and the reviews of the other customers or buyers. Well, it is also the main source from where people start the search for the local businesses.

People who prefer to shop online always prefer to check the reviews of the other customers. They think that these reviews can help them to know about the reputation of the sellers and the quality of products that they are offering. If you are running a local business, then you need to consider this platform as along with SEO.

**2\. Directories**

You can easily find a lot of directories on the internet, and you can list your business in them. Some people also search for a local business in the online directories instead of the search engines. It is also a popular platform where people can start a search. If you are operating a local business, then you can list your business in the different online directories, and it can make a positive impact on the growth of your business.

You also need to consider the directories and related options when it comes to promoting an online business. Some people always do a search in the directories instead of Google or other search engines. You need to consider this option before going to promote your new business.

**3\. Coupon websites**

There are many coupon websites that are more in trend these days when it comes to search for a local business. Most of the people are considering the option of these coupon websites to search for a local business. Nowadays there are many options available related to all types of services. In order to narrow down these search options, you should take help from the coupon websites. Well, these websites are offering beneficial information related to different local businesses.

These websites are also offering reviews related to different businesses. You can take help from these details and choose the right local business with ease. Well, you can also make use of this strategy for the promotion of your small business. It can provide you the effective results and a good number of customers.

**4\. Directories related to the niche**

Most of the people always start the search with the help of the directories and websites that deal with the specific subject. You need to consider these directories before going to search for a business. If you are running a small business, then you should use some major niche directories to promote your business. With the help of this, you can easily grab the attention of the targeted audience.

It is important to consider this platform as along with SEO to promote your business. Most of the people always prefer to start a search from the niche directories instead of the search engines. By keeping this thing in mind, you can make promotions to your business.

**Wrap it up**

SEO can be used to promote a business in an effective manner. Well, there are many other platforms that can help you to promote your business. People are not only using search engines but also some other sources to search for a local business. Some people give preference to the online reviews whereas others are searching for the companies with the help of directories. The coupon websites can also be used for doing a search for a local company. Every source has great importance that you need to take into consideration.

With the help of taking all the above-mentioned sources in mind, you can easily promote your business and get effective results. In addition to this, you also need to pay attention to the [digital strategy](https://www.walnutseo.com/) and other techniques for the promotion of a small business. A good selection of the marketing method can help a business to grow faster and attract a good number of customers.


If you are going to start a small business, then you need to promote it in the best possible way. Well, there are different methods available, but you should choose the effective one in order to get…

What are the sources and platforms where you can Market Your Small Business?

---
title: "5 Steps To Build An Effective Sales Process"
slug: "5-steps-to-build-an-effective-sales-process-2e06ceb4d457"
description: "Sales and marketing is perhaps one of the most critical components of any business. Most organizations consider these teams as the sole ‘profit centers’ since they bring in the money necessary to…"
image: ""
published_at: "2019-04-18T06:56:58.668Z"
author: "Anand"
author_url: "https://blog.betapage.co/@anand_sriniv"
collection: ""
---
Sales and marketing is perhaps one of the most critical components of any business. Most organizations consider these teams as the sole ‘profit centers’ since they bring in the money necessary to fund the rest of the business.

However, Sales can be a tough nut to crack. According to one study published by TOPO, it takes an average of 18 calls to connect with a buyer. Email outreach is not optimal either. The same report found that only 24% of emails are ever opened by prospects.

This is the reason why a number of organizations consider sales to be a numbers game — reaching out to more people increases the absolute number of prospects who respond and this helps organizations meet their revenue goals. What this strategy overlooks is the fact that your prospecting pool is not infinite. Once you exhaust your pool, finding new prospects to keep business growing can be a daunting challenge.

It is thus highly recommended to focus on the quality of your outreach rather than quantity. Although SDRs (Sales Development Representatives) may end up spending more time on each outreach through personalized outreaches, they help in improving conversion rates. This way, your organization may still meet your revenue goals without exhausting your prospecting pool.

Here is a step by step guide to building an effective sales team with this strategy.

**Synchronize with marketing**
==============================

One very common mistake a lot of organizations commit is failing to build a synergy between the sales and marketing teams. While marketing teams deliver inbound leads, they are often not congruent with the strategies delivered by sales. As a result, there is a disconnect between the prospect’s expectation and what they receive.

For example, take the example of a networking company where SDRs are being incentivized to sign up more broadband connections. In the absence of a congruence, the marketing team might run a promotional campaign for mobile connections. As a result, the marketing team might be delivering leads for mobile connections while the SDRs focus on broadband. This pushes sales teams to upsell even when the customer may not be a target for broadband connections. With the right synergy between the two teams, it is possible to build promotional campaigns that deliver maximum ROI.

Another factor to consider here is the friction that exists between marketing and sales. This is especially true for ATL (Above The Line) campaigns like TV/Radio advertising, billboards, etc. While sharing your website address may be a good way to track and remarket to these prospects, it is not possible for interested customers to express interest. A better idea would be [to promote a toll-free number](https://www.unitelvoice.com/get-a-toll-free-number/) since they are easier to remember. More importantly, keeping the number toll-free ensures that there is no friction in the calling process itself since the customer is not being charged for the call.

**Optimize your outreach**
==========================

According to a HubSpot Research report, prospecting is considered the most challenging part of the sales process by nearly 40% of SDRs. This is because your outreach is only seen by a small percentage of people you reach out to. An even lesser number of people choose to respond.

There are several reasons why this happens. Firstly, you may fail to reach the right person at the organization. If you are using email for your outreach, messages often tend to end up in the Spam or Promotional folders and never get seen. Depending on your language and pitch, even messages that get seen or heard are viewed as spam and the prospect may decide to not respond.

It is a good idea to identify the most profitable sales outreach process and stick to it. For instance, you may choose to send your initial outreach solely via email or LinkedIn and switch to a telephonic conversation post that. Once you stick with a process, it is easier to optimize the process and make it more effective for your organization.

**Create a follow up plan**
===========================

As we pointed out earlier in this article, just a quarter of sales emails ever get seen by the targeted prospects. While following up helps, it is important to know whether your email did not elicit a response solely because the prospect did not notice your email or because they did not find your proposal interesting enough. You could look at installing email tracking tools that tell you whether or not the prospect opened your email, the time they spent reading your email and if they clicked on links within your message. A failure to elicit any of these responses could be an indication that your message is landing in the spam folder.

Once you have the right inputs, you may consider tweaking your campaign. Consider [sending emails at the right time of the day](https://venngage.com/blog/best-time-to-send-an-email/), tweaking your message, and also reworking the frequency of your follow up emails. All these impact the way your prospects respond to your outreach.

The same goes for telephone outreach as well. Consider investing in tools that help record your conversations (provided that it is legal in your jurisdiction) and helping analyze why conversation are not heading in the direction you want them to.

**Invest in a CRM**
===================

The importance of this step cannot be overemphasized. As a small business, you may be tempted to handle all your engagements with free tools like Google Spreadsheets. CRMs, however, help you automate a lot of stuff that enables you to be more efficient in your job. When it comes to sales, time is money, and CRMs help businesses automate repetitive tasks and improve productivity.

**Hiring is everything**
========================

All said and done, the success of a sales process is incomplete without a competent sales team. Sales is an art that cannot always be taught. It is thus important to hire people who can perform their jobs effectively. At the same time, the inherent qualities in a sales person is only one part of what makes them successful. Hire a consultant who can help you build a comprehensive onboarding and training program for your SDRs so that they are well-prepared to take on their role and execute them flawlessly.

Do you have a tip to what makes a sales team effective? Share them with us in the comments.


Sales and marketing is perhaps one of the most critical components of any business. Most organizations consider these teams as the sole ‘profit centers’ since they bring in the money necessary to…

5 Steps To Build An Effective Sales Process

---
title: "Crucial trends to follow to establish a successful business venture in 2019"
slug: "crucial-trends-to-follow-to-establish-a-successful-business-venture-in-2019-cb14d774fce6"
description: "Crucial trends to follow to establish a successful business venture in 2019
In the event that you are just starting out a new business venture, then it is quite important for you to first understand…"
image: "https://blog.pitchwall.co/uploads/1*RijhIwu_gn98_W_QnYcGAA.jpeg"
published_at: "2019-04-15T09:49:30.255Z"
author: "Taniya Patni"
author_url: "https://blog.betapage.co/@taniya_patni"
collection: ""
---

Photo by [Tyler Franta](https://unsplash.com/photos/iusJ25iYu1c?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on [Unsplash](https://unsplash.com/search/photos/business?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)

Crucial trends to follow to establish a successful business venture in 2019  
In the event that you are just starting out a new business venture, then it is quite important for you to first understand some of the most topical issues of business marketing in 2019. You will need to be aware of the most well-established procedures which can help you in gaining more confidence because you will have your abilities tested and you will need to offer the clients whatever they want and ensure that quality service is being provided. You will be able to do this by starting a business and then making the right marketing decisions and then boosting your sales. It is important that you follow the essential market trends when you first set your business up. This article will help you in learning about some of the most crucial trends of 2019 which can help your business get established.

The tips mentioned in this article will allow you to take your business and make it a raging success. Your profits will start to increase more. Depending upon the exact nature of your business, you will need to create specific budgets, and then you will be able to make your business become self-sustaining when you first set it up. But obviously, this shall be meaning that you will be required to get more new clients while not taking in a lot of financial investments.

**1\. Have a business database to keep all essential information:** When you are beginning your new business venture, it will be essential for you to record every prospective clients’ data along with the existing clients that you have in a business database. The business database will be the most cherished and useful resource in times to come and will help in making the process of business management become much easier. It will be allowing you to quite easily communicate with the groups that you have an effortlessly follow the unconverted prospects while adding more value in your marketing. You will be able also to resell some services and also keep the profiles of your clients.

**2\. Add more value and features to the existing products or services which you currently offer:** It will not matter which type of business you are starting, but you need to be able to update it and add more details to it constantly. You will need to ensure that your products and services are unique and that they can provide the essential requirements which your clients have. You will need to make the business more valuable to your clients so that they will want to come back to you. It is important that you should look to always add more valuable features and extra services that can keep your products unmatched in the market.

These can act in the form of adjuncts and even as combo deals for your clients. You will be able to offer some special deals in this respect also. However, it is crucial for you to remember that you are dealing with the clients in a professional capacity and that they are paying you for a service and hence you need to offer them the most value for money service that you can.

**3\. People you know and are close to you:** If you have any family, associates, colleagues, and friends who are interested in your business, especially when you are setting it up, then it is important for you to involve them as early as you can in your business and then use their help to spread more information about it. You will be able to find more and more people visiting your business website in that circumstance. Once you have validated the entire process to them, you will need to offer your personal friends and family special discounts and even referral points when they buy your products.

**4\. More networking will be crucial:** Social media is one of the most important and useful features of business marketing these days. You must use these social media platforms for making more publicity and marketing campaigns. These will help you in making more people become aware of what your business is and learn about its products. They will experience the same enthusiasm that you have been having for your business. This will allow selling more products.

**5\. Networking goals can help in increasing your market outreach:** It is crucial that you set some specific networking goals for yourself. This shall mean that you will be required to have a certain number of people who will be visiting your business website every day after seeing your posts on social media platforms. It can start off with a low number and then gradually rise to a heftier one. Thus, you will have to create posts which are engaging and will enthrals and captivate your audience. You will also have to make use of bloggers and influencers who will help you get more exposure on social media platforms. Besides this, you will also have to be quite busy with your tactics for offline marketing.

**6\. Advertising offline modes:** It is important that you must not invest all your energy on online marketing techniques. You must focus on traditional offline marketing techniques too like posters, fliers, banners and so on. These will also go on to offer an air of legitimacy to your business venture.  
You can visit [remotedba.com](http://www.remotedba.com/) in order to learn more about the various ways through which your business database can be more useful to your business venture.

**Conclusion**  
The tips which have been mentioned in this article will assist you in successfully making your business become stronger in the future. This will allow you to grow your revenue more. Hopefully, the information mentioned in this article will have helped you.

**Author bio**  
Andrew Thompson is a data management and digital marketing expert who has worked for a number of years in business marketing management. He recommends you to visit [remotedba.com](http://www.remotedba.com/) to learn about the necessity of a business database in your business.


Crucial trends to follow to establish a successful business venture in 2019 In the event that you are just starting out a new business venture, then it is quite important for you to first understand…

Crucial trends to follow to establish a successful business venture in 2019

---
title: "5 Ways to Monetize Your Mobile App"
slug: "5-ways-to-monetize-your-mobile-app-cfb5e6cc44f8"
description: "Mobile app development isn’t easy at all. If you are a developer, then executing the development will turn out to be a bit easier for you because you already understand the project and different…"
image: "https://blog.pitchwall.co/uploads/0*UG96IguEzeJjkoTu.jpeg"
published_at: "2019-04-03T10:20:30.053Z"
author: "Taniya Patni"
author_url: "https://blog.betapage.co/@taniya_patni"
collection: ""
---

Mobile app development isn’t easy at all. If you are a developer, then executing the development will turn out to be a bit easier for you because you already understand the project and different steps involved with it. If you are an entrepreneur or businessman with little or no understanding of the development, then you will rely on developers and their consultants. They will learn from you and your idea and then convert it into an actual product.

But in all cases, you will certainly require help in monetizing your app. In this post, we are going to take a note on the top app monetization strategies that will guide you through making your app venture beneficial. Let’s begin it now.

**PAID APPS MODEL**

- One basic way to monetize an app is that you sell it for single-time payment. App owners need to choose the price of their apps out of available price tiers starting from 0.99 cents to 999 USD. So, when you choose the paid model, you sell your app for the listed price on the App Store or Google Play store.
- Many games and utility apps are using this monetization model. In 2013, the game Minecraft pocket, for example, was sold at $9 per app. It made total revenue of $325 that year.
- The best thing about choosing this model is that it provides quick cash flow to the app owner. The money is yours as soon as someone pays for the app.
- An app has to be really unique and of the top quality to be sold as a paid application. Currently, there are only 10 percent apps based on this model.

**FREE APP WITH IN-APP ADVERTISING MODEL**

- It’s one of the widely adopted app-monetization models quickly building a large audience. The app is provided for free with full features enabled.
- The app generates revenue through advertising. The app integrates ads from Google Admob, Flurry, InMobi, etc.
- Big organizations can build their own ad network for serving ads within the app. This provides them the flexibility of deciding the price and other terms of ads. But there are certain costs associated with building own ad server and, they may burn a hole in your budget.
- The model can be applied well to both social and gaming apps where people are spending most of their time.

**FREEMIUM MODEL**

- As the term itself suggests, it’s a half-free-half-premium model. When choosing this model, then the app is provided free with the limited feature enabled. When users like it, many would like to use all its features and, then they upgrade to the paid version.
- Another option in the freemium app model is that you provide the app for free and then encourage users to subscribe to paid features.
- An app needs to be quite engaging to be a freemium app.
- It’s a well applied and tested monetization model for gaming apps where users are happy to pay to advance gaming-levels or powers.
- Candy Crush Saga is a great example of a freemium monetization model based app that generated 1.3 billion via in-app purchases from 2014 from a2 of all its users.
- The best advantage of using this model is that you propose a low-barrier to entry for downloads because the app is available for free with the best of the games plays.

**SUBSCRIPTION MODEL**

- An app based on the subscription model offers a free trial of a week or month. In this period, users will use all premium features of the app for free. Upon ending of the trial period, the app promotes users to buy a subscription to keep using it.
- The model best fits for business or enterprise apps for CRM, invoicing, and customer support and entertainment apps for news, music, and video streaming.
- The advantage of using this model is the high lifetime value of customers due to constant revenue.
- Popular apps using this model are Dropbox, Xero, and Spotify.

**REVENUE SPLIT MODEL**

- This model requires you to create a marketplace that enables others to make money and, then you take your commission on the money they make. These apps are free to download and use.
- Two great examples of apps using this model are Uber and Airbnb. Uber charges 20% to 25% commission of the money made by drivers. Airbnb charges 6% to 12 of commissions made by people renting their property.

Apart from these above-mentioned monetization models followed by most of the apps, there are few other models like affiliate marketing & leading generation, sponsorships, licensing and crowd-funding. Some app owners have monetized their apps through these models too.

Also, there is no hard and fast rule that an app can use a single model only. In fact, many apps of today are using the combination of monetization models to maximize their revenue.

**Author Bio. :-** Sofia Coppol is the technical writer of Rapidsoft Technologies, a prominent mobile app development company which provides Android app development and [iPhone app development](http://www.rapidsofttechnologies.com/iphone-app-development.php) services across the globe. She loves to write on latest mobile trends, mobile technologies, startups, and enterprises.


Mobile app development isn’t easy at all. If you are a developer, then executing the development will turn out to be a bit easier for you because you already understand the project and different…

5 Ways to Monetize Your Mobile App

---
title: "How can you enjoy a successful career as a web designer?"
slug: "how-can-you-enjoy-a-successful-career-as-a-web-designer-d5c52aa44967"
description: "The position of a professional web designer seems to be a glamour job. But in actuality, there are lots of challenges that a designer has to come across to get the position where he is standing…"
image: "https://blog.pitchwall.co/uploads/0*PuCJt1MMATq7Zi34.jpeg"
published_at: "2019-04-03T09:19:48.756Z"
author: "Taniya Patni"
author_url: "https://blog.betapage.co/@taniya_patni"
collection: ""
---

The position of a professional web designer seems to be a glamour job. But in actuality, there are lots of challenges that a designer has to come across to get the position where he is standing today. When you land on a website, you hardly think about the efforts and energy that a designer has to put in in order to create that site. But you fail to realize that you are attracted to that website because of the visual attraction and awe-inspiring designs. In this post, we will discuss the career you can have as a web designer.

**What are the basics of web designing jobs?**

Quite often web designers have to work with programmers, project managers, information architect, marketing professionals as well as others on the architecture and appearance of web systems and designs. They also at times need to team up with colleagues in order to tackle a vast range of responsibilities — starting from testing to concept planning. It is needless to say that the tasks may differ; from designing just small icons for the purpose of navigation to planning the complicated color scheme for a recognized company’s website presence.

When it comes to the job of a web designer, then they need to be open to accept the variety of settings which include design firms marketing, departments advertising agencies as well as another kind of organizations. You can do [market research](https://www.bigdropinc.com/digital-strategy/) to find more information. According to the survey conducted, the average salary of web designers is somewhere around $50000.

**The training and education involved.**

When it actually comes to the training of web designers, the options vary a lot. There are some employees who prefer to look for candidates’ degree in graphics and 3D animation. They also prefer to look at your portfolio, which will help them to judge your work quality. Some employers even scoff at formal training, stating that this field is too new for relevant training programs.

There is no doubt that this field is pretty open and can easily accommodate people having varying backgrounds.

Before you go ahead and enroll for classes in [flash and Dreamweaver](https://www.dummies.com/software/adobe/dreamweaver/how-to-include-flash-content-on-your-adobe-dreamweaver-cs6-website/) software, just take one step back and try to remember the various essential factors that an employer wants to see while hiring candidates for web designing jobs. This also includes the knowledge of project management, graphic design information, writing, computer interaction, and programming. By saying this, we do not want to imply that skills do not matter and when it comes to web design, of course, there are several essential software packages that one needs to know for getting a job in a prestigious company. This includes Photoshop HTML as well as scripting languages like PHP and Java. Having experience in print design can also help you because there are many forms that need designers to work both on their ways of project and print materials.

**Few tips that can help individuals to become a better web designer:**

**_Tip number 1_**

The process of learning never ends in our life, and it is also the same when it comes to web designing. You can choose professional web designers who can be your godfathers. Check out their advice and tips online to learn more and sharpen in your skills. There is no doubt that you have to spend a lot of time in search of good materials which can actually inspire you as well as research for valuable information which relates to your field. At the same time, you need to become a part of the web designer community in order to learn from their successes and mistakes. This directly implies that you have to spend time in various web design forums. I am sure that you can get help from the web design community. Always remember, uniqueness is essential and so never copy from someone else — it is completely unprofessional and will not let you anywhere in your future.

**_Tip number 2_**

We have heard that practice makes us perfect. This is not the only universal truth, but you will find 90% of people who agree on this. As I have already mentioned above that practice and patience, both are essential. You need to possess the eye of a designer every time. There are lots of things around you from where you can inspire your designs. You have to need to possess that mentality and eye for capturing all the interesting details that you come across in your daily life and transforming them into a solid design. It is essential to think out of the box in order to make your own individual name in the market. Try to learn from your mistakes because otherwise, it is not possible to strive here.

**_Tip number 3_**

Before you even apply for getting a job in web designing, you need to build your own portfolio. The degree you hold might help to a certain extent, but before hiring you, people would like to check out your skills instead of just knowing about the degree you have. It is recommended that you work on personal projects like building a website for yourself or a free website for your friend etc. You can also give a start by doing some free websites for the people you know. It is essential to have a strong portfolio to get selected for paid designing jobs. As a web designer, you can either prefer to go out and work in a reputed company or simply sit back at home and work as a freelancer by bidding on the online web designing jobs. If you prefer the latter option, simply be a little careful and try to stay away from the online hacks by using your sixth sense.

Hope, this post has provided you with enough information on web designers. If you are interested to know more about web design and how it can help you to establish a successful career, stay tuned to our channel. You can also get related posts on digital media on our site; subscribe today to enjoy the latest updates every month.

**Author bio** — Barrack Diego has worked as an editor and writer for more than 10 years. He enjoys mentoring young and upcoming writers. To find out more about web design, SEO, Social Media, Marketing, Business, UI/UX visit [Bigdropinc.com](https://www.bigdropinc.com/)


The position of a professional web designer seems to be a glamour job. But in actuality, there are lots of challenges that a designer has to come across to get the position where he is standing…

How can you enjoy a successful career as a web designer?

---
title: "6 Ways To Master Office Collaboration"
slug: "6-ways-to-master-office-collaboration-7c07b4352656"
description: "Below are a few simple ways that your team can improve their collaboration whether they work together or in separate offices. Firstly, in order for a team to master office collaboration a collective…"
image: "https://blog.pitchwall.co/uploads/0*fZHGQyyZeqtrg1CP.jpeg"
published_at: "2019-03-29T09:36:37.024Z"
author: "Taniya Patni"
author_url: "https://blog.betapage.co/@taniya_patni"
collection: ""
---

Below are a few simple ways that your team can improve their collaboration whether they work together or in separate offices.

**Improve Employee Communication**

Firstly, in order for a team to master office collaboration a collective effort needs to be made to also [improve employee communication](https://smallbusiness.chron.com/increase-communication-workplace-22775.html). This is difficult when it comes to larger companies with various teams that might not work out of the same office or same floor, but making it a point to promote open conversation at all times will make it easier for employees to connect during large projects and even daily tasks. An easy way to do this is through weekly meetings where a team spends an hour communicating openly with one another about their goals and the progress they’ve made on them. This creates a bond and appreciation between employees for the teamwork that goes into maintaining streamlined processes and promotes accountability.

**Know Your Goals**

It is important for seamless collaboration that everyone within an office has the same goals in mind as they progress through daily processes. This will make it easier to achieve specific results with the assistance of your co-workers as well as with the appropriate management of your superiors. A team without the same goals in mind will only lead to confusion and disorganization as you attempt to complete tasks with different steps and motivation. Everyone should be working toward the same endpoint and taking the accountability of their specific role in helping the company get there.

**Use The Right Tools**

The digital age has offered businesses all the necessary tools and more to improve seamless collaboration between employees and they should be used to their full potential. Online communication platforms, such as Skype or email, allow employees to stay in contact with one another from anywhere around the world and whenever necessary. There doesn’t even need to be meetings in person because they can be easily done from the comfort of your office behind a computer screen.

When it comes to the storage and sharing of company documents during large projects, [virtual data rooms](https://www.firmex.com/blog/virtual-data-room-guide/) are the best option for maintaining data security while also promoting seamless communication and collaboration all within the platform. There are a plethora of digital options when it comes to staying connected and they shouldn’t be forgotten about within your office setting.

**Promote Effective Management**

Managers and their management styles have an enormous impact on the way employees work and collaborate within a team. If the team feels threatened by the way their manager approaches certain topics or does not appreciate the feedback, then they will feel less inclined to communicate openly, risking a collective set of goals and procedures. Managers should be held just as responsible for individual tasks as the employees who are doing them because their methods of leading a team can make or break how effectively it works and collaborates as a unit during complex and time-consuming projects.

**Foster a Sense of Trust**

Employees need to feel like they are [capable and trusted by management](https://insight.kellogg.northwestern.edu/article/managing_trust_in_the_workplace) to do the work they were hired for in order to collaborate with the rest of the team effectively. Not feeling this trust and the sense of interdependence with their co-workers will stunt the progression of projects and daily processes. Everyone on a team should feel like they can rely on one another when necessary and that each individual will work to the best of their abilities to carry their own weight within the company. The collaboration will be much smoother when everyone feels they are in it together rather than working toward their own, separate goals.

**Encourage Socialization**

The easiest way to improve collaboration within a team is to encourage co-workers to become friends and socialize regularly. While it might not be as easy within a large company with thousands of employees, small start-ups are a great environment to build genuine friendships. This could mean organizing an out-of-work function that brings everyone together for an evening of fun or weekly catered lunches that allow employees to take a break and spend some time with their co-workers to enjoy some good food and connect before getting back to work. Employees should be as connected on a personal level as there are on a professional one in order to facilitate seamless collaboration for effective processes day in and day out.


Below are a few simple ways that your team can improve their collaboration whether they work together or in separate offices. Firstly, in order for a team to master office collaboration a collective…

6 Ways To Master Office Collaboration

---
title: "Guide to the 9 Best Business Software in 2019"
slug: "guide-to-the-9-best-business-software-in-2019-9906e6418725"
description: "Are you starting an online business? So, you have purchased a new computer and you wonder what software you should install on it to help you improve your business productivity. However, small…"
image: "https://blog.pitchwall.co/uploads/0*f8lpK1C9taDfqGDI.jpeg"
published_at: "2019-03-19T09:38:15.333Z"
author: "Taniya Patni"
author_url: "https://blog.betapage.co/@taniya_patni"
collection: ""
---

Are you starting an online business? So, you have purchased a new computer and you wonder what software you should install on it to help you improve your business productivity. However, small businesses don’t have to worry about the cost of software license nowadays since many cheaper options are available. The following is a list of the 9 best business software in 2019.

**1\. Intuit QuickBooks**

Intuit QuickBooks is a small business [accounting software](https://www.pearlaccountants.com/accountants-for-businesses/) that you can use to manage all accounting aspects of your business such as track income/expenses, balance sheet, and cash flow statement, create invoices and send payment receipts. There is a customizable invoice template that allows you to put your own business logo. You can link the software to your bank account and make payment to bills. You can customize the permission levels when assigning multiple users to the account. You can also import data from other applications like PayPal, American Express, and Square.

**2\. Microsoft Office**

Microsoft Office is an all-in-one software suite that includes word, excel and PowerPoint. Microsoft Word is used mainly for word processing but it also includes a lot of decorative designs and layout features. You can browse the customization options in the carousel menu on top. Whenever you select a customization option, a menu will display with all the related styles. Microsoft Excel is a spreadsheet program used for recording data and creating tables. The spreadsheet also has a lot of automatic calculation functions that can assist you in data recording. PowerPoint comes with a lot of templates for you to make slides for your business presentations.

**3\. Live Chat**

Live-Chat is a help desk app that you can install on your website to allow you to chat with your customers. Once you’ve installed it, a chat window will pop up every-time a visitor land on the page. You can track all the user behaviors in real time with the analytics tool. The report will also show information like duration of each chat session, the number of visitors queuing up, and how fast your team responds. Agents not only can communicate with customers but they can also communicate with one another with the live chat tool. The app supports more than 30 languages.

**4\. Dropbox**

Dropbox is a cloud storage service that allows you to access your files from any place. It is ideal for people who use products like Apple iPad and don’t have enough space on their device to do their work, for example, if you are an artist and you use iPad to draw your art, you can have your art saved on Dropbox and transferred to somewhere else from there. Dropbox has limited storage that starts from 2 GB. If you want more storage, you will have to pay for a fee to use it every month. You have the option to share the files you have uploaded with others. There is also an option to set the expiry date of the sharing link.

**5\. Movavi PDF Editor**

Movavi PDF Editor is an economical tool for making all types of basic edits on a PDF document. It offers basic functions like copy, paste, rotate, append file, and a blank page. You can copy and paste any element on the page and transfer them from page to page. In the Edit Object mode, you can select every element on the page and use the available tools to edit them. The elements include images, paragraphs, and forms.

If you want to copy some text in a paragraph, click on it once to select it and then press the copy button.If you see an on-page element that can be selected (blue border around it), click on it and press the rotate button. You can keep pressing the rotate button to rotate it until you have achieved the right orientation. It will rotate the element by 90 degrees each time the rotate button is pressed.

**6\. Odoo**

Odoo is a business application suite that includes every function your online business needs such as e-commerce, CRM, project management, and POS solutions. The software helps you to save time by automating a lot of processes. It offers 1,000 modules including 30 main modules. There are also over 16,000 plugins that you can add. You can make changes to the modules by altering the codes since it is an open source program. Odoo is available as a cloud or on-premise application. It can be integrated with shipping systems like FedEx, Amazon and UPS.

**7\. G Suite**

G Suite is a suite of the apps that you can find on your Google account including Gmail, Calendar, Google Hangouts, Google+ and Google Drive. The difference is that it offers access to management controls and you can brand the apps with your own company logo. You decide which app to grant access to users. It supports importing data from many sources. To use G Suite, you must first have a business domain. Your email address will be based on your business domain. It offers access to website building applications like Word-press and Weebly. The website building application on G Suite supports using the drag and drop approach to build your site.

**8\. Evernote**

Evernote is a note-taking an app that lets you clip short paragraphs from websites and stores them as notes on cloud storage. Because the notes are stored on the cloud, you don’t have to worry about accidentally deleting them on your computer hard drive. You can access your notes offline on a desktop. There is a fee if you want to access them offline on your smartphone. Notes can be organized by sorting, crosslinking, and inserted into checklists/tables. You can search for text within the notes or images that you have clipped. It can also search text on any PDF or annotations on a PDF stored on the cloud.

**9\. Office 365**

Office 365 includes all the Microsoft Software plus hosted email, and other solutions like SharePoint Online. Once you have signed up with Office 365, they will assign you a subdomain on microsoft.com. You can use your own domain by setting it in the administrative portal. With Office 365, you manage your emails on the Outlook Web Access (OWA). It shows the most important emails on the main screen while all other emails go to the regular inbox. You can automatically cc to an individual by using @ in the email. You can create, manage and share your files with Microsoft SharePoint.

**Author Bio:**

Zirkon Kalti is a freelance writer that specializes in general articles that cover all kinds of niches. He has more than 9 years’ experience working as an article writer.


Are you starting an online business? So, you have purchased a new computer and you wonder what software you should install on it to help you improve your business productivity. However, small…

Guide to the 9 Best Business Software in 2019

---
title: "Top 5 Effective Tools For Tech Lovers On BetaPage"
slug: "top-5-effective-tools-for-tech-lovers-on-betapage-a2495337beca"
description: "Here is the list of some of the constructive tools for developers and other professionals to have a look! Marp is the simplest presentation writer with markdown powered by the ELECTRON. It lets you…"
image: "https://blog.pitchwall.co/uploads/0*S-D7YNi1wNvLa7b3.jpeg"
published_at: "2019-03-14T11:28:31.069Z"
author: "Taniya Patni"
author_url: "https://blog.betapage.co/@taniya_patni"
collection: ""
---

Here is the list of some of the constructive tools for developers and other professionals to have a look!

[**MARP**](https://betapage.co/startup/marp)

Marp is the simplest presentation writer with markdown powered by the ELECTRON. It lets you create multi-pages slides by using a horizontal ruler. Marp is a cross-platform which supports you to render emoji and background image with two different themes ( Default and Gala). It has 3 modes of live preview and also exports slides as Pdf.

[**AIFIDDLE**](https://betapage.co/startup/aifiddle)

It’s a completely new way to train share and design models from your browser with Aifiddle. It has multiple features which can help you perform several tasks at one place like:

1\. 3D Tensor Visualization.  
2\. Save, Share and Discover models.  
3\. Tweak Live Models.  
4\. Export To Colab.  
5\. Custom Datasets.

[**GLIDE**](https://betapage.co/startup/glide-1)

Create beautiful mobile apps, powered by data, easy to customize and share from your google sheet in just 5 minutes. With Glide you can instantly share apps with a link, so pick a sheet, customize your app and share it because every spreadsheet is an amazing app waiting to happen.

[**WOWA.ME**](https://betapage.co/startup/wowa)

Do whatever you want to do with your music through Wowa(royalty free music platform).

It lets you create unsplash for music. With it, you can copy, modify, download and distribute music for free, including commercial purposes, without asking permission from or providing attribution to the creator. Just try to create something new and incorporate the music in your own way like:

1\. Videos.  
2\. Podcasts.  
3\. Songs.  
4\. Intros and outros.  
5\. Background music.  
6\. Soundtracks.

[**LEON**](https://betapage.co/startup/leon)

Get your open source personal assistant who can live on your server anywhere, anytime and do your stuff when you ask for it.

1\. Leon tells you all the latest news, announcements and many more.  
2\. Leon can talk and also can text to can you.  
3\. It can communicate with you by being offline to protect your privacy.

&#8220;Leon Is Just Like Your Second Brain&#8221;

Hope you all are excited to use these innovative tools and do something creative and prominent.

CHEERIO!


Here is the list of some of the constructive tools for developers and other professionals to have a look! Marp is the simplest presentation writer with markdown powered by the ELECTRON. It lets you…

Top 5 Effective Tools For Tech Lovers On BetaPage

---
title: "20 Ways to Earn Passive Income"
slug: "20-ways-to-earn-passive-income-632621303c18"
description: "There are many reasons why people might seek other ways to earn extra money. From students to stay at home parents, earning extra money can be easy and painless. Of course, it is important to…"
image: ""
published_at: "2019-01-30T07:12:26.316Z"
author: "Shiny Wadge"
author_url: "https://blog.betapage.co/@shiny_wadge"
collection: ""
---
There are many reasons why people might seek other ways to earn extra money. From students to stay at home parents, earning extra money can be easy and painless. Of course, it is important to research and ensure that any form of making money is legit and safe. From taking the time to sell textbooks to offering odd jobs, extra income can easily be earned. The contents of this article give an overview of 20 legit ways to earn extra cash.

1.  **Sell Things You No Longer Need**

Textbooks  
Many people have textbooks at home that they no longer need. Let’s face it, textbooks can be very costly. Rather than holding onto old books or throwing them out, different sites will help you sell textbooks for money. Sites, such as [Booksrun.com](https://booksrun.com/), make it easy by having you enter the ISBN number on the textbook to get a price and ship it to them for free. Payments for the books is paid within four days via Paypal or check.

Clothes  
Clothing is another item that can be sold to shoppers looking to save money on their wardrobe. Clothes, along with shoes, hats, accessories, etc., can be sold at local consignment shops or ones found online. With this option, the clothes usually need to be name brand and in great condition. Profits can vary as the site or store take a certain percentage of what is sold.

Electronic Devices, DVDs, Games, etc.  
Other items that can be sold at consignment stores or online are game consoles, DVDs, CDs, cell phone, etc. Again, prices can vary according to the store, condition of the item, and the demand for that item.

**2\. Cash Back on Purchases**

Ebates, and other similar sites offer cashback deals on items you would buy every day online. Simply look for the store you are going to purchase from and the site will tell you how much you can potentially earn back after the purchase. Payments are paid out quarterly via check or Paypal. There are also options to earn from in-store purchases and referring friends.  
Ibotta is another way to earn cash from everyday purchases, Using the app on your phone, you can shop for offers on various products. After buying those items, you scan your receipt for the amount offered. Payment is given within 48 hours into your account.

**3\. Surveys**

Many companies will pay for your opinion or to test a product. Sites, such as Mysurvey or Vandale Research match your profile with potential surveys. The surveys vary in length and payout. The best way to earn the most money is by signing up for more than one survey site.

**4\. Writing**

Using a variety of writing skills, earning money through online writing sites can be fun. Textbroker and other sites will hire writers to create pieces on particular subjects. Or, creating your own blog is another option and allows more freedom on topic choice. While writing articles for sites can be restrictive in topics, the payment is usually a set amount.

**5\. Product promoter**

Many companies make money by having everyday consumers promote their products and sell them. Companies, such as Avon, Mary Kay, Pampered Chef, allow you to start your own business, with a start-up fee and sell the products. The amount you make is usually calculated by a percentage of how much you sell.

**6\. Personal Shopper**

Some people will hire others to shop for them. It can be for groceries, picking up food order, medicine, etc. Sites, such as Amazon, Google express, Fresh direct, etc.

**7\. Pet Sitting or Walking**

You can set your own rates and policies being a pet sitter or walker. This can be advertised through social media like Facebook or on websites such as Rover. Pet sitting can be allowing pets to stay at your home or staying at the pet’s house. House sitting can also be an option to earn more.

**8\. Tutor**

If you have expertise in a specific area, tutoring can be a way to earn more income. Tutoring can be done at a local place or can even be done online. Sites, such as VIPKid, will set you up with a virtual classroom and match you to clients. Tutors usually are required to have some kind of training, education, or degree.

**9\. Drive People Around**

People are opting to use companies, such as Uber or Lyft, to make extra money driving others around. There are many reasons why someone would opt to use a driver and it can be done safely through legit companies. By choosing your jobs, you can make your own hours and adjust your potential for the amount of money that you make.

**10.Advertise**

Some companies will pay you to advertise for them. Car Wrapping has become an easy way to earn income, just by driving around as you normally would. Payments and requirements vary by company.

**11.Virtual assistant**

Virtual assistants can make money by doing a variety of tasks online. Tasks can range from responding to emails, data entry, customer service, and telemarketing. Payment and other requirements are made by the companies or person hiring to VA. There are many sites that can match potential virtual assistants to clients.

**12\. Arts and Crafts**

If you have a talent in creating different arts and crafts, they can be sold through various sites, such as Etsy or CafePress. It can be anything from creating designs for t-shirts to making little girl hair bows. The options are endless, as is the amount of customers and payment you can earn.

**13\. Sell Old Gift Cards**

Often we forget to use gift cards given to us, or never use the whole amount. Gift Cards can be sold online on sites, such as eBay or Amazon. Gift cards can also be sold for partial amounts but may be harder to sell. The Facebook marketplace is also a good place you can advertise old gift cards.

**14\. Proofreading**

Similar to freelance writing, proofreading can also be done online for extra income. Sites hire proofreaders to edit their writings or writings that were created by freelance writers. Usually, there is a requirement to pass a proofreading test to ensure that you can properly edit.

**15\. Rent a Room**

If you have an extra room at your house, it can be easy to earn money by renting it out. Because this person will be living in your house, it is important to ensure that it is done safely. It is also to make sure you are aware of any laws that may be in place by your state of residence and legal documents are completed.

**16\. Affiliate Marketing**

Websites generate money through affiliate marketing. It can be easy to earn revenue, but time-consuming to set up. By creating a website or blog, you can add affiliate ads which can accrue money by the amount of traffic your website brings in.

**17\. Test Websites**

Being a website tester can be a quick way to earn extra cash. Companies will pay you to test out their websites before they are published to the public. Sites, such as Analysia or Enroll, will match you with potential clients. Tests can vary in length and tasks, as well as the amount of payment.

**18\. Babysit/ Caregiver**

If you like kids and have experience with them, babysitting can be a good way to earn money. This is also true for being a caregiver for elderly or disabled people that need extra help. Again, this can be advertised via social media or jobs can be found online at Care.com or Sittercity.

**19\. Lawn Care or Snow Shovelling**

Whether it be winter or summer, people have a need to hire someone to help out at the house. Snow shovelling can be a quick and easy way to make money, based on your own rate. Similarly, cutting grass, weeding a garden, or other lawn care can be done during the spring and summer months.

**20\. Odd Jobs and Chores**

There is a multitude of odd jobs and chores that are being requested by all kinds of people. It can be someone needing a painter or organizer for their house, repairs, help with moving, etc. Jobs can be found on Craigslist or social media. You can also advertise odd jobs that you can complete.


There are many reasons why people might seek other ways to earn extra money. From students to stay at home parents, earning extra money can be easy and painless. Of course, it is important to…

20 Ways to Earn Passive Income

---
title: "7 Essential Features a Startup Should Look for in an LMS"
slug: "7-essential-features-a-startup-should-look-for-in-an-lms-9bd3b42e0e9b"
description: "Be that a proverbial 80% or a closer-to-reality 50%, the number of new business ventures that fail within the first five years is still enormous. And according to a study by CB Insights, the lack of…"
image: "https://blog.pitchwall.co/uploads/0*0yZw8HBkiDs1iG2-.jpeg"
published_at: "2019-01-23T14:00:34.956Z"
author: "Robin Singh"
author_url: "https://blog.betapage.co/@robinlive"
collection: ""
---

If you’re running a startup, you already know that stats aren’t working in your favor.

Be that a proverbial 80% or a closer-to-reality 50%, the number of new business ventures that fail within the first five years is still enormous.

And according to a [study by CB Insights](https://s3-us-west-2.amazonaws.com/cbi-content/research-reports/The-20-Reasons-Startups-Fail.pdf), the lack of experience, passion, and problem-solving skills in employees is among the top 20 factors behind startup failure.

A great LMS solution can help recover this shortage.

Here’s what to look for in a startup-friendly learning management system.

**Frictionless UX**

Don’t overlook this crucial feature only because you believe it should be a given.

User experience is _the_ number one aspect of LMS design and it must be frictionless in order to serve the purpose of eLearning. And we’ll tell you why.

Things like clunky navigation and complicated tools create technical obstacles in a system that should challenge corporate learners with intellectual ones, but not only that.

Being adults with busy schedules, corporate trainees have less time, energy, and patience for continual learning. Add a technical obstacle, and you’ve lost their attention.

The point is, your online trainees should be able to use the system with utmost ease.

**Scalability**

Judging by the tech they use, it’s clear that most startups doubt they’ll ever succeed.

Rather than planning for the long term and investing in the future, they opt for the cheapest business tools. It’s exactly this kind of mindset that seals their fate.

Instead of repeating their mistakes, choose a solution with a potential for growth.

Have some faith in what you’re capable of and assume that your onboarding needs will start evolving very fast. Perhaps you’ll start training new employees as soon as next year.

When that happens, you’ll need an LMS that will be able to scale with your growing business, to cater to a greater number of users, and to help you boost engagement in the long run.

**Easy Access**

But in order to grow, you must learn to be efficient.

The secret to startup success is to work smarter, not necessarily harder, which implies clever approaches to everyday operations, including online training.

Consider 24/7 accessibility and mobile responsiveness.

A 2016 study by Towards Maturity has revealed that 57% of employees prefer accessing learning modules on the go, while only 18% are still learning at their work desks!

So make your LMS not only cloud-based and mobile-responsive, but also multiplatform-friendly.

That way, your trainees will be able to learn anytime, anywhere, and from any device.

**Authoring Tools**

77% of L&D professionals think personalized learning is vital to employee engagement.

Aspiring startups should listen to this sound advice, advocated not only by corporate learning and development experts but also by educators across the board.

In order to personalize your courses, you need online training software with great authoring tools and customization capabilities.

But having built-in authoring tools is important for one other reason — it allows you to create and administer courses from a single, centralized, all-in-one solution.

Such [LMS software solution](https://www.proprofs.com/training/lms-software/) would necessarily include a [quiz maker](https://www.leadquizzes.com/) too, as well as a library of templates and training courses that you can customize at your will.

**Collaborative Tools**

Let’s not forget that learning is a mutual exchange of knowledge and ideas.

It’s in the nature of eLearning technology to reinforce this exchange, yet not all LMS solutions pack a sufficient deal of collaborative tools. Make sure you pick the one that does.

From community calendars to video conferencing, these features should allow both instructors and trainees to share documents and communicate in real time.

A collaborative LMS should also include discussion forums.

That way, every business obstacle that your startup stumbles upon can be a puzzle for an entire team to work on, thus honing their problem-solving skills and overcoming difficulties at the same time.

**Robust Analytics**

Another common factor behind startup failure is the loss of focus.

Not only is success sustainable only when everyone within a team is focused on a mutual goal, but these goals must also be SMART — specific, measurable, achievable, relevant, and time-bound.

The keyword here is **_measurable_.**

If the goal of your online training is to nurture better employees, that that goal must be measurable too. So, another feature to look for in your LMS is analytics.

With robust analytics and visual reporting, you’ll be able to see how your trainees perform with a single glance. Monitoring then gives you insight into knowledge gaps and course quality.

[Quizzes and surveys](https://surveyanyplace.com/) are helpful in this context too, whether as tools for assessing knowledge retention or as tools for collecting trainee feedback.

Using that insight, you can pinpoint trouble areas, identify top talent, and improve your online training, thus setting your startup on a right course for achieving its goals.

**Multilingual Support**

Here’s a plausible scenario — one goal at the time, your startup will eventually expand enough to start penetrating international markets.

Even if this doesn’t happen, you’ll surely consider hiring remote teams at one point or another. They must be able to access your online training tools as well, and in their native language.

Because of this, your LMS software should be both scalable and multilingual.

**Conclusion**

Business growth depends on learning and development, so don’t settle for the cheapest LMS you can find. If it doesn’t check all of these seven boxes, better save the money for something else:

1.  Frictionless UX
2.  Scalability
3.  Easy Access
4.  Authoring Tools
5.  Collaborative Tools
6.  Robust Analytics
7.  Multilingual Support

These LMS features are essential for startup online training because they drive the aspiring businesses forward by helping them learn, exchange knowledge, and hone their skills.


Be that a proverbial 80% or a closer-to-reality 50%, the number of new business ventures that fail within the first five years is still enormous. And according to a study by CB Insights, the lack of…

7 Essential Features a Startup Should Look for in an LMS

---
title: "Considerations To Keep In Mind When Choosing Icons For Your Website"
slug: "considerations-to-keep-in-mind-when-choosing-icons-for-your-website-bea0b30c2b43"
description: "A website requires a series of resources such as images, texts, buttons, and other interactive elements. Even the smallest element is important and counts in the design of a web interface, so you…"
image: "https://blog.pitchwall.co/uploads/1*f4riEtsKnulz8GvPzS8I2w.jpeg"
published_at: "2019-01-23T11:30:59.766Z"
author: "Melissa Crooks"
author_url: "https://blog.betapage.co/@melissacrooks"
collection: ""
---

A website requires a series of resources such as images, texts, buttons, and other interactive elements. Even the smallest element is important and counts in the design of a web interface, so you must be really careful when selecting or creating any of these elements.

[https://cdn.pixabay.com/photo/2016/10/13/16/26/web-agency-1738168_960_720.jpg](https://cdn.pixabay.com/photo/2016/10/13/16/26/web-agency-1738168_960_720.jpg)

One of these minimal elements that are perhaps overlooked by some designers is the icon. Since they are a small element that serves as a support for the texts, it is possible that icons are chosen at random or simply the first ones that are seen in an online market or bookshop are chosen. However, support elements must be consistent with the design and designers must be careful with them.

Since every project will not have the time and budget to create icons, you must use online markets to choose an appropriate icon package for your site. Icons have become a fundamental factor in web design. Responsive design and adaptation to different flexible screens allow us to generate a restructuring of its elements without losing the ability to communicate what is needed.

When an icon is well designed, it can replace text labels and save space for mobile visualization.

However, other icons are used with an aesthetic sense without being aimed at improving usability. Similarly, it is important not to fragment the consistency of the site by generating different iconographic families. In this article, we mention the main considerations that you must take into account to select appropriate icons for the interface of your website.

**The meaning of the icon**

Icons are visual elements that convey a message and are often used to strengthen it. A common example is when they are used to highlight the characteristics of a certain product or service on a web page. Although there is textual information, it is easier for the user to process and understand the characteristics of the service when viewing the images and reading the text. They are also often used in applications to indicate some action to be taken, even though they are often accompanied by text.

Although in many cases, they are used in conjunction with a text, you must make sure that the icon really reflects and strengthens the message. For example, if you want to emphasize that the service is faster than usual, you can place the image of a stopwatch. If you want the user to scroll down after seeing your hero image or video, then placing a directional arrow and animating it will be enough to make the user understand that they can continue browsing.

**The style of the icon**

Selecting icons can be complicated because you should not only consider the meaning each of them has, but you should also analyze the style and verify if it is appropriate for the design of your site.

Each icon belonging to a package or a designer has a particular style. In some, they can be linear or alternate between thick and thin lines, have rounded edges, work based on negative spaces, etc. There are a series of techniques to perform synthesis and work icons from scratch and each designer has his preferred technique and style.

These features may seem minimal but you should consider them to select the most appropriate style for your site. If geometric figures such as squares and rectangles with rounded edges are used in the design of the website or a round font with oval or circular eyes is used, then it may be more appropriate to choose icons that are also rounded. It is a minimal peculiarity, but you can really manage to unify the design of your website and app developed by app development companies.

**The number of details**

The icons are simple and usually of a single color. In some cases, you can choose icons that have a more illustrated design because they have more colors, outside lines, parallel shadows, etc. These icons are still a synthesis of common elements but ultimately have more details.

The most effective icons are those whose all the details have been removed, such as the symbols that are used in the traffic signs that are placed on the roads. However, it is possible that another type of design is more suited to the style and design of your site. So it makes more sense to choose icons with another type of design. However, you should consider that some of these icons could present various problems on mobile devices. Make sure you perform the necessary tests and verify the minimum size at which the icons can be displayed without losing the details.

**The coherence of the icon set**

It is unlikely that you will use a single icon on your entire interface, so in most cases, you will be looking for several icons to use. Once you have considered the style of your page to choose an appropriate icon design, you must make sure to choose an icon pack that contains everything you need. And it is necessary that you choose a package of icons because the same design is used in each one of them.

One of the main characteristics that your site must have is consistency so that the site looks like a unit. The icons are those small elements that have the capacity to reinforce the coherence that your site possesses.

**Conclusion**

Choosing icons can be a process that takes time. There are many factors that you must take into account to find the appropriate icon style. Also, you must ensure that all the icons you need for your site are in the package you have selected, otherwise you must choose another set of icons containing all the necessary elements to avoid inconsistencies in the design of your site. App development companies should consider the use of suitable icons when designing mobile apps. When a designer takes into account the necessary considerations, is prepared to investigate and follows the design process, the results are rewarding for the end user.

**Author Bio:**

Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, a [mobile app development company](https://www.hyperlinkinfosystem.com) in New York, USA and India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring the latest technology trends, entrepreneur and startup column.


A website requires a series of resources such as images, texts, buttons, and other interactive elements. Even the smallest element is important and counts in the design of a web interface, so you…

Considerations To Keep In Mind When Choosing Icons For Your Website

---
title: "Why set up credit card processing for your business?"
slug: "why-set-up-credit-card-processing-for-your-business-8b79e9c806de"
description: "In an age of online business and mobile payments, it is not only important but necessary for any business to have a merchant account and the ability to accept credit and debit card payments. While…"
image: "https://blog.pitchwall.co/uploads/0*ZqJGudSAjfFzSCCB.jpeg"
published_at: "2018-12-12T05:28:27.665Z"
author: "Shiny Wadge"
author_url: "https://blog.betapage.co/@shiny_wadge"
collection: ""
---

Photo by [rawpixel](https://unsplash.com/photos/-mNtGIWVDCY?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on [Unsplash](https://unsplash.com/search/photos/credit-card?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)

In an age of online business and mobile payments, it is not only important but necessary for any business to have a merchant account and the ability to accept credit and debit card payments. While some physical locations like convenience stores and certain kinds of specialty food service businesses like carts and pop-up vendors can temporarily operate on a cash-only basis, the truth is any company planning on a long-term presence has to have [as many options as possible](https://www.mageworx.com/magento-2-extra-product-fees.html) for customers to pay.

The good news is nearly every company from the most ephemeral startup to a nine-figure-a-quarter corporation has multiple options for accepting credit cards ranging from online store providers to electronic payment processors to commercial banks. If you are in a situation where you need the ability to accept credit card payments and you aren’t sure which option is best, here are some things to consider:

**Simple Payments**

If your business is one that only needs to accept the occasional payment with a credit or debit card, it probably doesn’t make sense to set up a full-fledged merchant account. You may find you are better off with a service like Amazon Payments. After entering your bank account information and some basic identifying information for your company, you will be able to take payments from anyone who has an Amazon account using the same back-end as Amazon itself uses.

This is probably not the best option if you are running a high-volume business, as Amazon Payments can be difficult to integrate with a website and will be an obstacle if your company’s customer base increases in size over a short interval. As a stop gap between your first sale and your first few dozen shipments, it is a quick and easy way to at least get the doors open, however.

**Virtual Merchant Account**

Once you find you are doing customers, you will want to look into some of the options that will open what is known as a &#8220;virtual&#8221; merchant account for you. This is most commonly done through a service like Stripe. Some of the major e-commerce providers use Stripe as their backend and will open an account for you if you open a store, but you can also set up your own account and integrate it with your own custom storefront or shopping cart if you like.

The reason this is called a &#8220;virtual&#8221; account is because Stripe processes payments for your customers on your behalf and takes a standard percentage of each transaction as its fee. Otherwise, services like Stripe are generally free to use and to experiment with. There is a bit of an incline when it comes to learning how to set up the code to process payments and to operate a web-based interface, but once those pieces are in place, the service is quite reliable and Stripe does provide comprehensive tools to monitor performance and manage your customers.

**Financial Institution**

The traditional approach is to go to your business bank and have them set up a first-hand merchant account that will process payments and deposit funds directly into your bank account. One detail you will have to be prepared for is the fact that any chargeback or dispute will have an immediate effect on your account. With other payment systems, there is often a delay between disputes and the potential deduction of funds from your account. When you are the payment system, the money comes directly out of your account, so you will need to maintain a significant float to be certain you can absorb any unexpected problems.

Setting up a merchant account often involves a credit check and sometimes requires a deposit or minimum balance agreement. Your account and tokens can then be used to either program physical terminals or to integrate your account with providers of online merchant services like all-in-one web hosts.

It is vitally important you spend at least a little time with both your bank advisor and a technical advisor to best decide how to deploy your technology resources and how to integrate your new merchant account, virtual account or simple payment service. This is the true core of everything you do in business, so it is imperative you understand all the details and ramifications. A merchant account is definitely something you don’t want to allow to get out of control. At the same time, it can be a huge benefit to your business if managed properly.

— Article by Evelina Brown


In an age of online business and mobile payments, it is not only important but necessary for any business to have a merchant account and the ability to accept credit and debit card payments. While…

Why set up credit card processing for your business?

---
title: "Top General Productivity Tools Listed on BetaPage in November"
slug: "top-general-productivity-tools-listed-on-betapage-in-november-d164f7398e64"
description: "Let’s find out which ones are the best general productivity tools listed on BetaPage in the month of November: Create and publish your web notes easily with Kentodi. Combine social media posts…"
image: "https://blog.pitchwall.co/uploads/0*xbQpkqf4Qb_J-UVT.jpeg"
published_at: "2018-12-11T12:57:35.062Z"
author: "Shiny Wadge"
author_url: "https://blog.betapage.co/@shiny_wadge"
collection: ""
---

Let’s find out which ones are the best general productivity tools listed on [**BetaPage**](https://betapage.co/) in the month of November:

1.  [**Kentodi**](https://betapage.co/product/kentodi)

Create and publish your web notes easily with Kentodi. Combine social media posts, images, and videos from the web to create simple pages. It lets you create clean informational web pages easily. You can also choose to keep your pages private or make them public with it. You can add content from the web simply by copy-pasting the URL.

**2\.** [**Genies 2.0**](https://betapage.co/product/genies-2-0)

Genies are the most dynamic and intelligent avatars in the market. Genies 2.0 makes use of advanced artificial intelligence and 3D motion picture quality to create digital clones that look and think just like you. It is a medium that people can understand in the new generation. Each avatar’s AI brain is able to determine what users wish to express- directing the facial expressions, gestures, and motions of their Genies to enable a new reality.

**3\.** [**Nitrux**](https://betapage.co/startup/nitrux)

Nitrux is a Linux distribution built from Ubuntu for desktop computers and laptops. It provides all the benefits of the Ubuntu OS combined with a focus on redistributable and portable application formats like AppImages. It is suitable for both newcomers to Linux and \*nix experienced users. It can perform many functions that any computer uses. You can literally do whatever you want, content creation, photo editing, chat, movies, games, listen to music, email, and much more.

**4\.** [**Fanoob**](https://betapage.co/startup/fanoob)

Watch live sports with the people that matter you the most, irrespective of where you or they are. Its a completely new way of sharing your sports enthusiasm. It allows you to share, socialize, plan, organize, and watch live sports in real-time with those who matter the most. With it, you do not have to worry about the fear of missing out now.

**5\.** [**Stack**](https://betapage.co/startup/stack-4)

Stack is an internet launchpad for all your web applications. It helps you work in multiple web-apps simultaneously within a well-organized environment. Its free to use and it helps you stay up to date and organized. It is the only internet launchpad in the market that offers unlimited split-screen view.

Hope this helped! Try them out today!

> BetaPage is looking for guest writers and contributors for blog. If you are interested please read our [submission guideline](/contribute-to-betapage-a61820bca84c).


Let’s find out which ones are the best general productivity tools listed on BetaPage in the month of November: Create and publish your web notes easily with Kentodi. Combine social media posts…

Top General Productivity Tools Listed on BetaPage in November

---
title: "Best Amazon Releases in November on BetaPage"
slug: "best-amazon-releases-in-november-on-betapage-931658addb70"
description: "AWS Outposts bring you the native AWS services, operating models, and infrastructure to virtually any on-premises facility, co-location space, or data center. You can use the same tools, the same…"
image: "https://blog.pitchwall.co/uploads/0*R390CwHNpKvMJGFs.jpeg"
published_at: "2018-12-10T12:45:09.589Z"
author: "Shiny Wadge"
author_url: "https://blog.betapage.co/@shiny_wadge"
collection: ""
---

Below mentioned is a list of best Amazon releases listed on [**BetaPage**](https://betapage.co/) in the month of November:

1.  [**AWS Outposts**](https://betapage.co/product/aws-outposts)

AWS Outposts bring you the native AWS services, operating models, and infrastructure to virtually any on-premises facility, co-location space, or data center. You can use the same tools, the same APIs, the same functionality, and the same hardware across the cloud and on-premises to deliver a truly consistent hybrid experience. AWS Outposts come in 2 variants, which are AWS native variant and VMware Cloud.

**2\.** [**Amazon MSK**](https://aws.amazon.com/msk/)

Amazon Managed Streaming for Kafka is fully managed, secure, and highly available Apache Kafka service that makes it easy for you to run and build applications which make use of Apache Kafka to process streaming data. Amazon MSK lets you use Apache Kafka APIs to power analytics and machine learning applications, stream changes to and from databases, and populate data lakes. It is highly secure, highly available, fully managed, and fully compatible.

**3\.** [**AWS App Mesh**](https://betapage.co/product/aws-app-mesh)

AWS App Mesh makes it easy for you to control and monitor microservices running on AWS. it standardizes how your microservices communicate, helping you ensure high-availability for your applications and giving you end-to-end visibility. AWS App Mesh provides network traffic controls and consistent visibility for every microservice in an application, thus making it easy for you to run the microservices.

**4\.** [**AWS Lake Formation**](https://betapage.co/product/aws-lake-formation)

AWS Lake Formation is a service that makes it easy for you to set up a secure data lake in days. A secured, curated, and centralized repository that stores all your data, both in the prepared and original form is known as a data lake. AWS Lake Formation lets you create a data lake as easily as you would define what security and data access policies you want to apply and where your data resides. It makes self-service access to data both secure and easy, simplifies security management, and builds data lakes quickly.

**5\.** [**Amazon Timestream**](https://betapage.co/product/amazon-timestream)

Amazon Timestream is a fully managed, scalable, and fast time series database service for operational applications and IoT which makes it easy for you to analyze and store trillions of events per day at just 1/10th of the cost of relational databases. With Timestream, you can easily analyze and store log data for industrial telemetry data for equipment maintenance, sensor data for IoT applications, and DevOps. It is also serverless and has built-in analytics.

**6\.** [**AWS DeepRacer**](https://betapage.co/startup/aws-deepracer)

AWS DeepRacer is literally the fastest way to get rolling with machine learning. It is a fully autonomous 1/18th scale race car driven by a global racing league, 3D racing simulator, and reinforcement learning (RL). It gives you a fun and interesting way to get started with RL- an advanced machine learning technique. With it, you get a way to get hands-on with RL, learn through autonomous driving, and experiment.

**7\.** [**Amazon Textract**](https://betapage.co/product/amazon-textract)

Easily extract data and text from virtually any document with the help of Amazon Textract. It’s a service that automatically extracts data and text from scanned documents. It goes beyond simple optical character recognition to identify the contents of fields in information and forms stored in tables. It makes use of machine learning to instantly read any type of document virtually to accurately extract data and text without the need of any custom code or manual efforts. It helps you quickly automate document workflows and enables you to process millions of document pages in just hours.

**8\.** [**Amazon Personalize**](https://betapage.co/product/amazon-personalize)

Amazon Personalize is a service based on machine learning that makes it easy for developers to create individualized recommendations for customers using their applications. It allows developers with no prior machine learning experience to build sophisticated personalization capabilities into their applications with the help of machine learning technology perfected from years of use on Amazon.com. All the data analyzed by it is secure and private and is used only for your customized recommendations.

**9\.** [**AWS Amplify**](https://betapage.co/product/aws-amplify)

AWS Amplify is the fastest way to build mobile applications that scale. It makes it easy to implement, configure, and create scalable mobile applications powered by AWS. It seamlessly manages and provisions your mobile backend and provides a simple framework to easily integrate your backend with your Android, Web, iOS, and Reactive Native frontends. It is easy to use and allows better customer engagement.

**10\.** [**AWS RoboMaker**](https://betapage.co/product/aws-robomaker-1)

AWS RoboMaker is a service that helps you easily deploy, test, and develop intelligent robotics applications at scale. It extends the Robot Operating System (ROS) with connectivity to cloud services. It provides the tools to make building intelligent robotics applications more accessible and removes heavy lifting from each step of the development so that you can truly focus on creating innovative robotics applications.

Are you excited to try them out?

> BetaPage is looking for guest writers and contributors for blog. If you are interested please read our [submission guideline](/contribute-to-betapage-a61820bca84c).


AWS Outposts bring you the native AWS services, operating models, and infrastructure to virtually any on-premises facility, co-location space, or data center. You can use the same tools, the same…

Best Amazon Releases in November on BetaPage

---
title: "Productivity Tools Listed on BetaPage in November"
slug: "productivity-tools-listed-on-betapage-in-november-26863f9111e3"
description: "Easily automate repetitive documents and task with Autto. It helps you get more done in less time and boosts your productivity by letting your business easily automate repetitive processes in order…"
image: "https://blog.pitchwall.co/uploads/0*_LcJKvO5XxA209CO.jpeg"
published_at: "2018-12-06T16:59:30.637Z"
author: "Shiny Wadge"
author_url: "https://blog.betapage.co/@shiny_wadge"
collection: ""
---

Have a look at some of the best productivity tools listed on [**BetaPage**](https://betapage.co/) in the month of November:

1.  [**Autto**](https://betapage.co/product/autto)

Easily automate repetitive documents and task with Autto. It helps you get more done in less time and boosts your productivity by letting your business easily automate repetitive processes in order to improve consistency, efficiency, and job satisfaction. You can create automated workflows, send emails, create documents, set up forms to create data and do much more with the help of it.

**2\.** [**Odus**](https://betapage.co/startup/odus)

Replace the support team and salespeople with an intelligent assistant- Odus. It helps you automate customer service around the clock. It is a smart program which works with 1000 dialogues at the same time and automates communication with customers on instant messengers, social media, and on the site. It also helps you get rid of the support managers, fired salespeople, and call centers. It does all the boring work for you and also lets you connect your favorite analytics service or CRM to it.

**3\.** [**Wisdom**](https://betapage.co/startup/wisdom)

Wisdom is a product engagement CRM that enables teams to watch their customers live, without any downloads in order to debug errors faster, provide amazing support, and collaboratively develop great features. It records all JavaScript and HTML for pixel-perfect video playback. It is also integrated with current tools such as Zendesk and Intercom. Visualize, debug, collaborate, analyze, and act with Wisdom. Some of its features include:

- Retrace and rewind customer steps
- Clear consent and control
- Co-browsing
- Integrated within live chat

**4\.** [**Convertify**](https://betapage.co/product/convertify)

Convert your website into an app with Convertify. All you need to do is just submit the website URL to them and leave the rest on them. Just ensure that your website is mobile responsive. Convertify will convert your website into an Android mobile app and send you the .apk file which you can directly launch. They also convert your website into an iOS app and send you the .ipa file.

**5\.** [**Pingly**](https://betapage.co/startup/pingly)

Pingly is one app for all your communication- email and chat for your team. Setup email for your business or side-project in a few minutes for free. One app for all your communication- whether you are calling up a vendor, chatting with a co-worker, or emailing a customer, Pingly helps you stay focused without having to switch between different services.

**6\.** [**FileShift**](https://betapage.co/startup/fileshift)

FileShift makes secure file sharing easy for you. It eliminates ongoing file management since your files automatically expire after 7 days. You do not have to worry about your clients having trouble to download the files, with FileShift having more than 10 randomized download domains, you will always have a link that works. Using it is very easy. All you need to do is upload a file/s under 60GB and send a download link. Once its been 7 days after you upload the file, FileShift will automatically delete it.

**7\.** [**Newsbie**](https://betapage.co/startup/newsbie)

Help your students understand the news media with Newsbie. It is a better way for educators to foster critical thinking and news media literacy, in the classroom and beyond. It is a web application that offers you simple and powerful news media aggregation, and analysis tools. It collects news articles screenshots and data from new websites every 15 minutes. It is indeed a great tool for professors, teachers, and others who wish to facilitate news media literacy and lead healthy discussions.

**8\.** [**Vabotu**](https://betapage.co/startup/vabotu)

Vabotu is the ultimate online collaboration tool. It is an online messaging and team collaboration app designed to help everyone work better. It helps you become more productive and its set of collaboration tools have been designed to get things done beautifully, efficiently, and on time. You can create group conversations in private or public workspaces, create an online workspace for departments, teams, projects, clients, or just anything you want.

**9\.** [**Wkitt**](https://betapage.co/startup/wkitt)

Wkitt is a free link and click tracker which is beautiful, simple, and easy to use. With it, you can easily track clicks and links efficiently and easily. It is fast and reliable and has an easy to use interface. You can also track affiliate traffic, social media traffic, and PPC traffic with it for free. It lets you discover the traffic that you might not be able to detect with your usual analytics package.

**10\.** [**Kodeless**](https://betapage.co/startup/kodeless)

Turn your website into a marketing playground with Kodeless. Connect any analytics, personalization tool, advertising platform, BI, CRM, and more with just a click of a button. You can activate any marketing tool, track users behavior, and know where your users come from, all with Kodeless. It is completely customizable too!

That was all about these productivity tools! Hope this will help you. Also, if you have missed the [**productivity tools**](/top-10-productivity-tools-listed-on-betapage-in-october-fcc2edec9142) listed on BetaPage in October, then do not forget to check them today!


Easily automate repetitive documents and task with Autto. It helps you get more done in less time and boosts your productivity by letting your business easily automate repetitive processes in order…

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