7 Social Media Mistakes You Need to Avoid in 2022
Many brands have been able to leverage their social media channels to build a strong, loyal following of customers. That being said, most marketers and brands still struggle to understand the ever-evolving nature of social media, and fall short of their KPIs as a result. If you want to make sure that your brand isn’t one of the casualties, read on for seven mistakes to avoid regarding social media.
- Same Content Across All Channels
One of the biggest pitfalls of having multiple channels is content overlap. No matter how interesting and engaging your posts are, if they don’t fit the social media platform you are sharing on, you’ll lose your audience fairly quickly.
For example, LinkedIn is a great place to share industry tips and information, while Facebook is a better fit for sharing relatable posts that have a human element to them. With its 280-character limit per post, Twitter is ideal to spark short conversations around ideas. Think about your end goal when you’re creating each piece of content, and make sure it aligns with the social media platform you’re sharing on.
2. Focusing on the Likes Using Social Media Only for Promotion
It is easy to fall into the trap of thinking that social media is only about getting likes, shares, and comments on your posts. While these are still important factors in helping you build up a loyal following, don’t forget to use your social channels to direct potential customers back to your website.
For example, if you’re a wedding photographer, don’t just post pictures of your most recent works on Instagram. Give your followers more details by using the ‘link in bio’ tag to direct them over to your website for more information. Use social media as a lead generation machine to truly unlock its potential for your business.
3. Focusing On Only One Social Network
Just as important as knowing which social media platforms fit your audience, it’s important to know which ones don’t. If you’re only using one platform and ignoring the rest, you won’t reach your entire audience.
There may be certain advantages to using one network over another, but you’d be ignoring a massive portion of potential customers by not branching out and experimenting with different content types and mediums. Firms like Famoid can help you leverage the vitality of social media and build a consistent brand across channels in a short period of time.
4. Ignoring Negative Feedback
Whether it comes in the form of a negative product review or customer feedback on your social media profiles, it’s important to respond. Brands that ignore negative feedback reinforce the idea that they don’t care about their customers and will only make things worse for themselves in the long run. If a brand does a great job of addressing complaints and concerns quickly, users may even be willing to interact with them to make a less-than-perfect situation right.
5. Not Paying Attention to Trends
Regardless of how strong your brand positioning is, it’s important to keep up with the latest social media trends. According to Hubspot, one of the most lucrative opportunities in 2022 for brands that want to use social media for marketing is Tiktok. TikTok’s short-form video content is great at building user-generated content (UGC) funnel and it’s outperforming Facebook ads in many cases.
6. Being Overly Promotional
Before you integrate social media into your sales strategy, it’s important to remember that social media is all about engagement. If you’re posting content that’s only meant to advertise your products, you’re going to lose audience members quickly. Many brands still make the mistake of using social media only as free billboards.
Instead, try sharing something that will engage your audience and give them a glimpse into what you do. Once they realize the value, they may warm up to the idea of buying from you.
7. Missing the Analytics
One of the most important things to remember about social media is that it isn’t just about reaching out to your audience but also learning more about them. If you’re not paying attention to analytics, you won’t know where your potential customers are coming from or what they’re interested in.
This means choosing the right platforms for your brand and taking advantage of Facebook or Twitter’s built-in analytics to learn more about who is interacting with you and how they’re doing it.
By avoiding these seven common mistakes listed above, brands can better determine which social media platforms work best for them and use that knowledge to maximize their results.